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Theresa Tang

Senior Design Program Manager

New York, United States (-05:00 UTC) English, Chinesefrom New York, United States
Usually responds in 1 day
Free
Price per hour
15 min30 min
Time Blocks Available
4.75
3 reviews / 5 sessions
Mon
19
Next availability

Bio

Theresa is a strategic program manager with 12+ years of experience in digital products, design and technology. Her experience in leading multi-disciplinary initiatives and large-scale programs from concept to execution enables her to navigate ambiguity, define strategy, and meet business objectives. As a data-oriented and result-driven problem solver, she leverages her planning, analytical, and communication skills to lead cross-functional teams with empathy and compassion. Her ability to identify opportunities, implement processes, scale solutions and drive growth is further enriched by her creative spirit and entrepreneurial mindset. Passionate about design, technology, and user experience, she is always eager to explore innovative solutions to business challenges.

Expertise

  • Operations

    With over a decade of experience in design and technology, Theresa specializes in program management, cross-functional leadership, process and workflow design, sales enablement and business development, and integrated marketing.

Toolkit

  • Salesforce logo

    Salesforce

    Experience in managing key business accounts and programs in SalesForce as CRM tool for budget, timeline, profitability, capacity, resource allocation, business forecasting and reporting.

Experience

  • Amazon

    Senior Design Program Manager, Advertising User Experience

    Lead strategic design operations initiatives focused on improving design workflows, design quality, and collaboration across UX, product, and engineering.

  • Amazon

    Senior Program Manager, Amazon Creative Services

    Led global product enablement initiatives for Amazon Creative Services, a digital advertising marketplace supporting advertisers and creative production. Partnered with product, UX, and engineering teams to improve creative workflows and operational processes across multidisciplinary teams. Defined governance frameworks, tools, and operational routines that improved collaboration and delivery across global teams. Led GTM pilots and program initiatives that increased advertiser adoption and product engagement.

  • Amazon

    Senior Program Manager, Brand Innovation Lab

    Managed product innovation initiatives and custom advertising solutions for global brands across multiple industries. Led cross-functional teams across product, design, engineering, and creative to deliver bespoke digital advertising experiences. Partnered with Amazon product teams to pilot new advertising formats and experimental product capabilities. Used customer insights and campaign performance data to inform product strategy and evaluate program success. Managed strategic advertiser relationships while driving revenue growth and product adoption.

  • Neustar, Inc.

    Program Manager, Marketing Technology

    Managed marketing technology and analytics initiatives for enterprise clients including Procter & Gamble and Aetna Healthcare. Led cross-functional delivery across product, design, and engineering to implement digital marketing and analytics platforms. Developed operational frameworks that improved workflow efficiency and delivery timelines. Facilitated program reporting and business reviews to align stakeholders and measure performance.

  • Edelman

    Senior Project Manager, Digital Experience

    Managed integrated digital campaigns and experiences for global brands including Samsung and eBay. Led cross-disciplinary teams spanning strategy, design, technology, and media to deliver campaigns from concept through launch. Managed project scope, timelines, and vendor relationships across agency and client stakeholders.

  • McCann Worldgroup

    Senior Project Manager, Advertising

    Led omni-channel digital advertising initiatives for clients including Cigna and Oppenheimer Funds. Managed multidisciplinary execution across strategy, creative, production, and engineering. Oversaw project delivery across digital, social, and out-of-home campaigns.

  • Laird + Partners

    Producer

    Managed digital campaign production for brands including Banana Republic and Jones New York. Coordinated cross-functional creative and technology teams from concept through execution. Managed project scope, timeline, and vendor relationships.

  • McKinney

    Project Manager, Experiential Marketing

    Managed experiential marketing programs for Samsung, including product launches, trade shows, and branded events. Coordinated production teams, partners, and vendors to deliver large-scale live activations.

  • CBX

    Associate Project Manager, Branded Environments

    Supported branding and retail design initiatives for consumer brands across physical and digital environments. Coordinated design teams, vendors, and stakeholders throughout project execution.

  • Translation Cloud LLC

    Project Manager

    Managed translation operations for global accounts. Coordinated a network of 100+ translators and managed multilingual content delivery.

  • SmartShanghai.com

    Marketing and Design Intern

    Designed digital experiences and editorial content for online city guide

  • Shanghai Media Group

    International Business Development Intern

    Supported Sesame Street brand launch in China. Designed Sesame Street China webpage, event booths and merchandises.

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