Product and Growth Marketing Leader || Data & AI Marketer
Temitope is a marketing generalist with years of proven expertise in paid and organic channels. A data and analytics-driven specialist with hands-on experience building growth loops for startups and established B2B and B2C companies. He is an experienced professional across different industries such as Web 3.0, Fintech, eCommerce, Mobility, Manufacturing, Health, and IT services while serving roles such as Head of SEO, Growth Marketing Lead, Product Marketing Manager, and Software Engineer. He is a certified Agile Product Manager, Product Marketing Manager, PPC Specialist, SEO Specialist, and Conversion Rate Optimization Specialist with hands-on experience. He is building GrowthVerse.co to help introduce new talents into non-coding tech roles while helping experienced professionals scale their careers globally by learning career-scaling hacks from global Mentors, premium resources, career roadmap, 1-to-1 mentorship, etc.
I have had experience building growth engines using referral, SEO, email, nudges, and more for startups and enterprise brands leveraging low-cost acquisition, activation & retention of high-value users.
Product analytics pro, adept at unlocking insights for optimal user experience. Harnessing data to enhance product performance, drive growth & user engagement. Empowering startups with data-driven decision-making.
Experienced in leading Product launches, expertly guiding startups to successful debuts. Crafting buzzworthy campaigns, driving anticipation & maximizing user engagement. Leading product adoption releases for features and new business vertical launches.
I have used Google Analytics for over 8 years with adept at leveraging the platform for unparalleled insights. I build dashboards, implement integrations, improve customer journeys, etc using data.
I have built several data studio dashboards for different B2C and B2B startups and enterprises in different industries. I have built dashboards for management-level stakeholders to track business inputs and corresponding ROI.
Uncovering insights from Mobile and Web analytics, discovering and fixing bottlenecks, optimizing journeys, building funnels, validating product adoption, and driving retention to scalable products.
I have built a depth of experience as a Python developer for Data analytics and science. Leveraging libraries such as MatplotLib, Panda, Numphy, Seaborn, Scikit, etc for machine learning, marketing and product analytics, and general data analytics projects.
I have used SEMRush for about 4 years at a global eCommerce company to scale our SEO efforts for millions of products for research, content, and general optimization.
I have built several automation engines for different products I have worked on automating workflows & streamlining processes by seamlessly connecting apps for marketing and product needs.
I lead product marketing for B2B recruitment technology company. - Sales Enablement - Positioning & Messaging - Demand Generation - Go to Market - B2B SAAS Growth - Marketing Analytics
I have led SEO, paid channels, PR, referral, and overall digital, product, and growth marketing teams in Fintechs, eCommerce, and Web3 companies in the last 4 years.
Virtuoso QA is an AI-first Quality Testing Software for Ambitious Enterprise Companies. Serving as principal product marketer managing releases, competitive research, positioning, sales enablement, campaign planning, digital product strategy and more to drive needle-moving results.
Talisman is UK's fastest-growing recruitment tech software. - Sales Enablement - Positioning & Messaging - Demand Generation - Go to Market - B2B SAAS Growth - Marketing Analytics In 3 months: Cut the cost per lead by 53%. Boosted best channel by 170% ROAS Grew low cost channel performance by 43% ROAS
GIG Group is a conglomerate with 4,000+ employees and a market leader with 8+ company portfolios. I lead a team of 15 to manage Product, Growth, Brand, and Performance Marketing efforts for brands in the Crypto/Blockchain, Digital Banking, Mobility, Automobile Manufacturing, Green Energy, and Logistics spaces. * Grown mobile monthly active users by 190% year on year. * Boosted web acquisitions by 26% on average monthly. * Grown mobile app acquisitions by 6% average monthly on both app stores. * Grew new user acquisitions by 400% year on year. * Boosted ROAS by 55% in 6 months. * Structured across group data-driven marketing analytics. - Go to Market - Positioning & Differentiation - Acquisition & Retention - Product Analytics - Product-Led Growth Strategy. - Experimentation & Growth - Marketing Strategy - Offline Marketing: Billboards/LED, Field Marketing. - Influencer Engagements: Briefs, Strategy, Tracking - Event Marketing: Product Launch Events, PR Management - Conferences & Seminars: Partner Marketing with industry influencers and government.
eTranzact is Africa's premier e-payments solution provider delivering electronic transaction switching and payment processing solutions. * Led acquisitions through Paid and Organic Channels * Alpha & Beta Launch Strategy for our Products. * Workflow and Automated Email Marketing. using Zoho Campaigns and Zoho Flow * Product Positioning & Messaging of products and features. * Product Analytics and Reporting for all marketing and product metrics. * Funnel and Customer Journey Optimization for each user segment. * Growth Experiments and Tracking (A/B Tests, In-app Polls, Surveys, Event Tracking) for the entire product experience.
Jumia is a Pan-African eCommerce company that is built around a marketplace, logistics service, and a world-class payment service. • Led the Nigerian SEO Team. • Executed commercial campaigns for brands such as Michelin, Coca-Cola, Nivea, Reckitt Beckisser, Mastercard, Heineken, Procter & Gamble , Scanfrost and others. • Lead the local execution of strategies for all campaigns: Black Friday, Christmas Sales, Valentine's Day, Tech Week (Mobile Week), Clearance Sale, Payday Deals and others with Year-on-year increase of 32% on Transactions made and net volume sold. • Led keyword research that resulted in a 45% increase in New Customers through SEO. • Revamped the Company Blog, Jumia Lounge, to help with customer retention strategies. • Identified and jumped on new trends and insights that helped strengthen the brand's position on Search Engine Result Pages(SERPs).
Built exciting government, private, local and foreign projects using React, MeteorJs, HTML, CSS and JS. Led all SEO project executions. Built several WordPress projects for several top clients in the entertainment industry and companies.
Collaborated with other developers on custom projects using HTML, CSS and JS. Managed cPanel servers for clients and hosting requests for clients. Built several WordPress projects for government agencies in Oyo state and private companies. Led Search Engine Optimization and Email Marketing for client projects. Led Blog management and content creation for the company and clients.
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