
Lara Tech Consulting
Managing client relationships and delivering AI solutions across multiple engagements, partnering with business and technical teams from discovery through implementation.
Head of Data
I help teams figure out what actually matters and how to build around it. Most companies struggle with four things: 1. Choosing the right metrics - What should we really be optimizing for? 2. Building the right data foundation - What platform, structure, and processes will scale? 3. Deciding what to do next using data - Turning insights into clear priorities. 4. Starting with AI in a practical way - Where it actually adds real value. I’ve led these efforts as Head of Data at a high growth startup, partnering closely with leadership to connect metrics, infrastructure, and AI to real business outcomes. If you are feeling overwhelmed by dashboards, unclear priorities, or unsure how AI fits into your business, I can help you simplify and move forward with clarity.
As Head of Data, I led AI and personalization initiatives by starting with business goals first. I’ve implemented LLM-powered analytics, segmentation models, and automation that drove measurable growth and helped teams use AI in practical, scalable ways.
I built the data function from scratch, hiring and managing Analysts and Analytics & Data Engineers. I set roadmaps, aligned stakeholders, and created scalable processes so marketing, product, and leadership could make better decisions with data.
I’ve led product analytics at high-growth tech companies. I define the right metrics, improve tracking, design experiments, and turn user behavior into clear product and growth decisions.

Managing client relationships and delivering AI solutions across multiple engagements, partnering with business and technical teams from discovery through implementation.

Led the Data function across analytics, data engineering, personalization, and data platform initiatives, partnering with Product, Marketing, and Executive leadership to drive growth and decision-making.

Led development of VeVe's data platform, semantic layer, and self-service analytics capabilities, improving data accessibility and enabling scalable decision-making across the organization.

Partnered with Product, Marketing, and Leadership teams to drive growth through analytics, experimentation, customer segmentation, and pricing optimization.

Developed data-driven pricing recommendations by analyzing production and supply chain costs, helping optimize revenue and profitability across product lines.

Leveraged data science, experimentation, and machine learning to improve personalized product discovery and user engagement across Etsy's marketplace.

Applied analytics and data science to improve customer experience, marketing performance, and business decision-making across The Knot's digital products.