Advisor, Strategist
Steven Sheiner is regarded as an industry visionary in data-driven marketing, sales, and monetization strategies. With over 35 years of senior executive management experience, Steve successfully built several start-up ventures into high-growth companies that either went public or were sold to strategic partners. Most recently, he has been instrumental in creating several business verticals for companies in the Robotics space, adding lucrative extensions to their core business. Steve formerly served as the Chief Revenue Officer of Vivendi Universal Net USA. (VUNet USA), a subsidiary of Vivendi Universal (NYSE: V). This division consolidated online music, games, entertainment, and education. Websites under this group included MP3.com, EMusic.com, GetMusic.com, and RollingStone.com; game sites Flipside.com and Uproar.com; and sweepstakes sites IWin.com and VirtualVegas.com. The unit provided online applications and infrastructure technologies to promotional sites serving record labels, filmmakers, studios, games, and education. Before being appointed CRO of Vivendi Universal Net USA, Steven was the founding executive vice-president of MP3.com (NYSE: MPPP), the first, preeminent digital music provider on the Internet. While building creative revenue design and marketing strategy for one of the highest-profile Internet companies in the world, MP3.com went public in 1999, resulting in the largest IPO for an Internet company at the time, raising almost $400 million. He skillfully navigated MP3 sales and marketing through a difficult period before the sale to Vivendi Universal for $370,000,000, which subsequently hired him as a key executive. Previous to MP3.com, Steven was brought in to develop the marketing strategy for Tickets.com, Inc., an Internet business-to-business ticketing solutions provider for live events with proprietary software and an integrated distribution network to include the Internet call centers, interactive voice response systems, and retail outlets. ---which sold to Advantex. Steven served as Senior Vice President of Sales for Aegis Communications Group, Los Angeles, one of the USA's largest teleservices and database management companies. This company was also successfully sold to Thayer Capital. He was President and Founder of Sheiner Direct Marketing and Advertising, Inc., which developed innovative promotional channels. He specialized in database and direct marketing, with clients ranging from IBM, Wells Fargo Bank, Dunn & Bradstreet to Farmer’s Insurance. As Vice President of Sales for Redi Refresher, Steve hired and trained a sales force of more than 5,000 throughout the US. His position as Vice President of Sales for Vendking International Ltd, Montreal, Quebec, increased sales by 500 percent within two years and established his early talent for creating winning strategies through innovative thinking.
Most startups don't tell their story in a way that makes investors want to pull out their pen. I've helped dozens of companies craft a story that excites investors in a way that leads to investment.
I have actively helped dozens of companies build and develop B2C and B2B business models. I currently consult on monetization strategies, revenue generation, and corporate storytelling.
Over my career, I've hired, trained, and managed sales teams, built partnerships, and developed distribution strategies across various industries, including direct sales to consumers, channel partners, and businesses.
I'm not proficient but I am capable of using most of the features. However, if you need help with this, I'm not the guy to ask. Find someone else who can be of help.
I use LinkedIn a lot for lead generation and research. The key is to target effectively and not waste your time trying to reach people that are clearly not heavy users. Look for subscribers (in) and people with large networks.
40 years of experience as opposed to one year 40 times. I have a deep knowledge of advertising, marketing, sales, and business development. One of the founders of MP3.com, chief revenue officer of Vivendi Universal Net, and advisor to dozens of startups.
40 years of experience as opposed to one year 40 times. I have a deep knowledge of advertising, marketing, sales, and business development. One of the founders of MP3.com, chief revenue officer of Vivendi Universal Net, and advisor to dozens of startups.
40 years of experience as opposed to one year 40 times. I have a deep knowledge of advertising, marketing, sales, and business development. One of the founders of MP3.com, chief revenue officer of Vivendi Universal Net, and advisor to dozens of startups.
40 years of experience as opposed to one year 40 times. I have a deep knowledge of advertising, marketing, sales, and business development. One of the founders of MP3.com, chief revenue officer of Vivendi Universal Net, and advisor to dozens of startups.
Neothread's Pipeline Revival Solution uses AI-driven research to uncover why deals stalled and what it takes to bring them back. By systematically working dormant deals, lost opportunities, and churned accounts, it turns sunk acquisition costs into recovered revenue.
I identify and capitalize on new revenue opportunities for this Business Advisory firm and our clients. By leveraging my credibility and expertise, I’m able to guide clients through building business structure, strategy, culture, alliances, operational efficiencies, and revenue growth. I also mentor client leadership and sales teams to expand their revenue through new sales strategies, marketing approaches, and more. During this tenure, I have: • Engaged and delivered on growth objectives of numerous clients, including Series B startups and underperforming late-stage organizations.
Sovrinti is advancing health and independence at home using AI/machine learning to detect behavior patterns that can signal serious issues seamlessly. This has the potential to improve quality of life and support earlier clinical diagnosis and treatment, person-centered home care, and better health outcomes at a lower cost. Sovrinti's goal is to support the shift to healthy aging at home in an evidence-based, humane, and dignity-preserving manner.
Defencify offers guard companies a fully-branded online training solution with a dedicated training site (LMS) and an extensive library of interactive online courses designed specifically for front-line security staff. Employees get 24/7 access to mobile-optimized training. Simulation games and scenario-based activities make learning fun and effective. Administrators can assign training automatically, send and receive automated alerts, and manage records in the cloud.
Dealplay (Dealplay.io) stands at the forefront of pioneering XR applications, seamlessly merging the virtual and physical realms to redefine how we interact with technology. As a cutting-edge tech company, Dealplay is committed to pushing the boundaries of Extended Reality (XR) to new horizons. Their immersive applications, spanning virtual reality (VR), augmented reality (AR), and mixed reality (MR), are not just transformative but set a new standard for user experiences. Dealplay's team of visionaries craft applications that transcend traditional boundaries, from immersive training simulations revolutionizing industries to augmented reality experiences enhancing consumer engagement. With an unwavering commitment to innovation, Dealplay is carving a path into uncharted XR territories, creating a future where the digital and physical worlds seamlessly coexist.
Digital Maturity Advisors help transform successful solution providers into high-value business partners. DMAs proven process helps small business advisors develop, market, and sell digital advisory services through education, software, coaching, and brand development.
myBalto is the only pet healthcare platform designed to put dollars back in your pocket. Whether it's cash back on everyday pet purchases, having access to your pet's medical records to avoid repeat diagnostics, or having myBalto help pay your vet bills, our only goal is to help you save money!
Using fascination with the natural world as its fuel, Swarmalytics’ driving mission is to develop wonder-driven, innovative artificial intelligence applications that can be rapidly commercialized to the collective benefit of businesses, their consumers, and all associated stakeholders. Swarmalytics’ novel solutions and AI applications allow for timely, economical, and comprehensive analysis of data that otherwise may have gone unexplored, thus presenting new cross-industry avenues for boosting process efficiency, supporting advanced research, and cutting costs at stakeholder benefit.
Resolve service tickets in real-time with AI and Automation. Cuber integrates with Salesforce, ServiceNow, and other top customer support platforms to drive a faster, more effective customer experience. Companies incorporating Cuber's Botz experience improved customer service, lower costs, happier employees, and increased customer satisfaction.
I diversified this product division’s core technology offering through the creation of new verticals. Badger is part of the $26 billion Jabil and provides automated retail solutions and robotics products. I developed and executed revenue growth strategies based on the company’s current tech stack and robotics technologies. I also built key relationships and strategic partnerships to enable vertical expansion. Most notably, I: • Initiated two new vertical markets: Security and Disinfection, which have cultivated estimated 9-figure revenue streams. • Formed an exclusive partnership with UVC lamp manufacturers to develop a UV Robot that can disinfect facilities. • Grew a long-term partnership with a Workforce Management Software company that led to the development of a Patrol Services robot.
CONNECT’s Entrepreneurs-in-Residence (EIR) program offers one-on-one coaching to San Diego entrepreneurs in need of help and support to launch and grow their companies. As an EIR I advised dozens of companies on sales and marketing strategies, capital formation, and fundraising.
Product division of $26B Jabil; provider of automated retail solutions and robotics
I advised this venture-backed SaaS developer and autonomous robotics solutions provider’s CEO on business extensions and new market initiatives. By identifying emerging opportunities for autonomous vehicle technology, we expanded revenue beyond the autonomous stack. I also initiated the business development process across 3 key verticals and forged strategic partnerships in Robotics, Artificial Intelligence (AI) and Data. Additionally, I: • Aided the CEO to raise 9-figures through strategic and compelling business storytelling. • Created their Data Collection business by developing a new model that repurposed scrubbing technology to gather shelf-level information while cleaning.
Venture-backed SaaS developer and autonomous robotics solutions provider
Implemented a strategic turnaround for a direct-to-consumer skincare brand offering a full line of anti-aging products based on a proprietary Copper Peptide formula. Led the marketing organization, fulfillment services and e-commerce operations. Spearheaded vision, strategy, and execution of business operations. Structured successful exit in 2015.
I consulted with clients on data acquisition and monetization interests for this Advisory Services firm. Together we built viable business plans, created data repurposing opportunities for unused assets, and facilitated data licensing for third-party use. Most notably, I: • Pioneered offerings in the Data industry for 12+ client companies while generating 7-figure new revenue for these vendors and delivering strong company engagement income. • Guided a (now) well-known, 9-figure brand in their startup stage to initiate market research that enabled data selling revenue. • Advised a major Advertising Technology company through their development of a Zip+4 targeting database that facilitated micro-targeting and substantial business growth.
Led sales and marketing for Vivendi Universal's Internet division. Directed the business development and sales efforts of 12+ websites and internet businesses across the publishing, music, film, and television sectors.
Founding executive and management team member that took MP3.com public, resulting in the largest IPO for an Internet company at the time, raising nearly $400M. Played pivotal role in the successful negotiation and sale of the company to Vivendi Universal.
Founded database and direct marketing agency with annual revenue of $15M. Developed solutions for top-tier brands across multiple industries, including: Farmers Insurance, IBM, Wells Fargo Bank, TransAmerica, Toyota, Pierce National Life, United Health, Treatments Centers of America, Dun & Bradstreet and Knight Protective Industries.
