All mentors

Steve Bohac

Product Marketing Leader

San Jose, United States (-08:00 UTC) Englishfrom San Jose, United States
Usually responds in 17 hours
Free
Price per hour
30 min
Time Blocks Available
4.92
22 reviews / 28 sessions
Tue
13
Next availability

It was a pleasure to meet with Steve. You were very open-minded and curious during our conversation. I felt that you were really there for me, trying to help with my B2B SaaS, which I very much appreciate. It was also a lesson for me that I should prepare much better for the next calls with such highly experienced professionals, and encourage everyone to prepare some documents/presentations in advance to have really productive sessions. Thank you again, Steve!

Viktor Surkov

Bio

I’ve been in technology product roles based in San Francisco Bay Area for many years! Product marketing and management roles are so exhilarating as they put you in the center of the action - working with engineering, sales, marketing, operations and the executive team. My experience has been predominantly market and customer facing in B2B product marketing roles, but have had significant time in product management as well working with engineering teams setting product direction, strategy and feature delivery roadmaps. I cut my product marketing and product management teeth in large corporations, starting with HP and then to NetApp and then Red Hat. Since then, I’ve found the smaller, more dynamic life of startups to be more rewarding, exciting and fulfilling. I’ve worked in many different technology areas, all during initial hyper growth stages – servers (physical and virtual), file storage, open source software, Kubernetes based infrastructures and recently AI as product for customer support and then AI based skills technologies platforms. My business model experience covers B2B (enterprise and SMB) direct and indirect (channel partners) as well as SaaS. What I offer you/how I can help: • Product strategy • Product pitch deck (customers, investors & analysts) creation and refinement • ICP targeting • Getting QUALITY (ACTIONABLE!) customer feedback on your product • Content strategy • Product differentiation • Product Management/Feature decisions and release strategy • Which marketing channels to choose and what to avoid • Industry Analyst strategy & tactics

Expertise

  • Go to market strategy

    In my career I've brought numerous products and technologies to market, focusing on driving user awareness, adoption and success. I've launched brand new products, new categories of products, every size of feature update and helped migrate thousands of customers to new solutions quickly and effectively to technical and non-technical audiences. Sole content creator for multi-faceted campaigns, pricing models, defining marketing tactics and everything in between!

  • Product analytics

    What I love about product marketing roles is that they are ‘part art, part science’. Here’s the science: I've always been keenly interested in understanding things from a quantitative and technical perspective. I have lots of experience talking about KPIs, defining KPIs, how to measure success, analyzing product analytics to look for opportunities and building data into team culture.

  • Product launches

    I've led product launches of all sizes and scopes including brand new products, new categories of products, every size of feature update and ‘vision launches’ (don’t know what those are? Let’s talk!). These launches targeted at technical and non-technical audiences have accomplished many strategic goals, but not the least of which has been helping migrate many thousands of customers to new solutions quickly and effectively.

  • Product management

    Building products that solve problems is something I've always loved. While most of my experience is on the market and customer facing side, a significant portion of my career has been a dedicated product manager and thus have always worked closely with product teams. I love talking roadmaps, features, how to pitch new ideas to get buy in, working cross functionally, how to measure success and more.

  • Product market fit

    The #1 reason businesses fail isn't because they run out of money, it's because there's no product market fit (PMF). Need to be VERY clear eyed about the problem you are solving and the ICP you are targeting. No ambiguity here. I've been clarifying PMF throughout my career in tech!

  • Product marketing

    I love translating technical, feature rich product info into simple, straight forward yet compelling customer stories! I've launched brand new products, new categories of products, every size of feature update and helped migrate thousands of customers to new solutions quickly and effectively to technical and non-technical audiences.

Toolkit

  • Asana logo

    Asana

    My go-to tool for tracking tasks and keeping a team aligned and coordinated working together on shared deliverables. I’ve been using Asana for 4 years now in several roles and have become a devout advocate!

Industries

  • B2B

    From enterprise to SMB, I’ve done it (and loved it! Each has their own challenges and rewards!). Other than a year early on, my entire career has been marketing B2B tech products.

Experience

  • Zorro

    Founding Advisor

    Advising the founding team on ICP identification, product prototyping and market positioning strategy

  • Meshly

    Founding Advisor

    Advising the founding team on marketing strategy & tactics

  • 0.LAT

    Strategic Marketing Consultant

    Leading the marketing strategy and direction for this startup AI Inferencing platform focused on the edge

  • Workera

    Head of Product Marketing

    Workera.ai is an AI-powered skills verification startup backed by Andrew Ng’s AI Fund, NEA, Jump Capital, and Owl Ventures. Established and built product marketing for Workera to unlock the full potential of the enterprise workforce with AI-powered skills intelligence.

  • Airkit

    Head of Product Marketing

    Acquired by Salesforce (2023) - became productized as AgentForce. Established and led the Product Marketing function. Airkit.ai eCommerce empowers Shopify merchants and their customer-service teams with transformative AI agents that dramatically improve customer experience, generate new revenue opportunities, and reduce stress for customer service representatives. Brands trust us to automate resolutions for 90%+ of customer questions 24/7/365.

  • JFrog

    Principal, Cloud Partner Marketing

    Led AWS Partner Marketing for JFrog’s DevOps platform.

  • Zadara

    Head Of Product & Solution Marketing

    Led Product and Solution Marketing for Zadara Edge Cloud Services and The Federated Edge program - Anywhere. Any Cloud. Fully Managed.

  • Red Hat

    Product Marketing Director

    Led Product Marketing, Solution Marketing and DevOps oriented Sales Campaigns/Programs for Storage for OpenShift, Containers Storage, Kubernetes, Hyperconvergence, and Gluster Storage

  • Violin Memory

    Head Of Product & Solution Marketing

    Led the Product and Solutions Marketing team as well as burgeoning Alliances operations (VMware, Oracle, Microsoft, Red Hat, OpenStack, etc). Responsible for product and solution messaging, positioning, awareness, campaign development, sales enablement, use case definition, video demonstrations, and social media outreach. Developed Violin's Cloud Computing strategy, roadmap and Go-to-Market. Coordinated ecosystem relationships and assisted customers in evaluating their private cloud options with Violin Flash Storage. Focus is on corporate strategy, especially entry into the Open Source Private Cloud segment (i.e.,OpenStack). Responsible for strategy, feature set and roadmap of Violin's Management Platform (Symphony) product offering and overall management ecosystem.

  • Red Hat

    Product & Solutions Marketing, Red Hat Storage

    Outbound marketing and demand generation for Red Hat's Software Defined Storage Business. Led development of differentiated product and solution collateral, sales tools, web content including keyword strategy, blogs & tweets, campaign development/planning, lead generation and nurturing, trade shows and other event management. Role included cloud solution marketing focused on Amazon Web Services and OpenStack integration.

  • NetApp

    Sr Manager, Strategies & Product Management

    Manager responsible for FAS Platform Strategies. Responsible for strategic, next generation platform offerings and technologies (HW & SW). Prior role enabled tremendous growth (1.5-2x!) on FAS2200 platforms as the foundation for virtualization, consolidation, cloud and application solutions in organizations of all sizes. Responsible for all aspects of FAS2000 (HW & SW) business from positioning, pricing, discounting and communicating differentiators and capabilities. Drove engineering on product feature set & roadmap and outbound Solutions Marketing for messaging and market communications. Prior role within NetApp Solutions Marketing responsible for FAS Storage Systems Marketing (HW & SW) with intense focus on Cloud Computing (Public & Private) and Virtualization. Responsible for outbound marketing programs and strategy including messaging, positioning and communicating NetApp's FAS Storage Systems and Software differentiators and capabilities. Developed sales tools targeting customers, analysts, press, the NetApp sales force and channel partners.

  • HP

    Senior Product Manager
    •hp.com

    Various Enterprise product management positions including Industry Leading HP BladeSystem team with responsibility for io Accelerator SSD and Direct Attach c-Class Storage Blade as well as field & channel awareness of HP’s BladeSystem Storage Blade offerings. Other positions in Integrity server business with WW pricing, channel strategy, positioning and messaging responsibilities. Led WW Task Force focused on growing Integrity server business with recurring status presentations to the Senior VP of BCS business unit. Delivered substantial increase of Integrity entry class server business.

    SaaSB2BHardwareOther

  • HP

    Direct Product Manager
    •hp.com

    Product Manager responsible for conception and management of detailed product structure, pricing, promotional and advertising strategy for Pavilion PCs sold through HP’s direct channels (retail partners and hpshopping.com) in the US.

    SaaSB2BHardwareOther

  • HP

    Product Manager
    •hp.com

    Responsible for guiding a development organization and sales field into new market territory. Defined industry leading x86 Intel (HP NetServer) and Windows-based Integrity Server product feature set. Implemented a disciplined, value chain approach for ensuring success of these ground breaking product offerings.

    SaaSB2BHardwareOther

  • EDS

    Systems Engineer

    Systems Test Engineer, ARISS (Army Recruiting Information Support System) Project

  • ImageTel International

    Director of Supply Chain and Quality Assurance

    Director of Supply Chain and Quality Assurance for start up videoconferencing firm - 'Do-it-all' position - responsible for the design and management of the VisionOne and VisionWall supply chains as well as leading the firm’s preparation for a Deloitte & Touche LLP audit.

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