All mentors

Stefan Cruçon

Product & Tech Consultant @ Zalando | eCommerce & Product

Berlin, Germany (+01:00 UTC) English, Frenchfrom Berlin, Germany
Usually responds in 14 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
12 reviews / 22 sessions
Sat
10
Next availability

Stefan gave me good tips and references about how to do multi-channel communications with customers, how to connect data between sources. Most of all, how to keep it simple and cost-efficient as a startup. I feel well-advised.

Mona Mors

I really enjoyed the session with Stefan and found it to be of great value. He fully understood my challenge, and his advice was on point. If you want a great mentor in product analytics, reach out to him!

Pablo Asensio

Stefan was quick to respond to my request and great to talk too. Super knowledgable not just on my interests but the overall landscape of channel mix that was important to the conversation. Would recommend and no doubt will have more questions for, Stefan!

Kat Trenouth

Bio

Hi there 👋, Navigating through the dynamic world of CRM, I've called the crossroads of tech giants like Zalando, HelloFresh, and Klarna my playground. My roots trace back to an exhilarating journey with diverse roles, making mobile CRM, A/B testing, and personalized marketing my forte. From the vibrant pulse of e-commerce giants to the nuanced rhythm of product analytics with tools like Amplitude, Tableau, and Jira since 2017 – I've witnessed, shaped, and steered growth stories. My areas of expertise: ✔️ Crafting global CRM strategies: tools & infrastructure ✔️ User research: Dive deep with tools like UserTesting & Maze ✔️ E-commerce insights: Shaping narratives at Zalando & Klarna ✔️ Product analytics: Mastering Amplitude, Tableau, and more ✔️ A/B Testing: Harnessing data to drive informed decisions ✔️ Mobile CRM: Crafting compelling user journeys If my expertise resonates with what you're willing to achieve amd whether you're treading the initial steps of your growth journey or looking for strategies to scale, I'm here to share, guide, and co-create. Let's journey together and script powerful narratives.

Expertise

  • Customer success

    At Nosto, as a CSM, I cultivated a profound understanding of customer success, ensuring that each client not only benefited from our solutions but truly thrived. Working closely with diverse clientele, I developed strategies tailored to individual needs, always prioritizing client growth. This hands-on experience honed my skills in problem-solving, communication, and creating long-term value. My approach is always client-first, ensuring satisfaction, loyalty, and most importantly, success.

  • Email marketing

    With a robust background in email marketing from Zalando or HelloFresh, I've mastered the art of creating compelling campaigns that resonate. Leveraging data-driven insights, I design strategies that nurture leads, foster customer loyalty, and drive conversions. My hands-on experience spans from segmenting audiences to A/B testing, always optimizing for the best results. It's not just about sending emails; it's about crafting meaningful narratives that engage and inspire action.

  • Marketing automation

    With an extensive history in marketing automation, my expertise is rooted in integrating and leveraging platforms like Braze at Klarna, Zalando, and HelloFresh to streamline processes and enhance customer journeys. By automating key touchpoints and ensuring a cohesive narrative across all channels, I've been instrumental in driving efficient, result-oriented campaigns. My deep understanding of MarTech tools allows me to innovate and optimize, turning potential leads into loyal customers.

  • Product analytics

    My proficiency is particularly sharpened by hands-on experience with leading tools like Amplitude, QlikSense, and Tableau. I harness the power of data analytics to gain actionable insights into user behaviors and product performance. My strategic use of these platforms has empowered me to drive data-informed decisions, ensuring product enhancements align with user needs and business goals.

  • Product management

    Harnessing the dynamics of product management for several years, I've meticulously honed my expertise in strategizing and executing product roadmaps. With an unwavering commitment to user-centric design, I continuously align product development with data-driven insights and real user feedback. This holistic approach ensures the delivery of products that not only cater to genuine user needs but also drive significant business impact, fostering both user satisfaction and sustainable growth.

  • Product marketing

    Navigating the intricate landscape of product marketing, I've championed the art of positioning products optimally in the marketplace. My journey has been defined by crafting compelling narratives, understanding the users' psyche, and translating technical features into tangible benefits. By leveraging deep market insights and collaborating cross-functionally, I ensure every product launch is orchestrated for maximum resonance, bolstering user acquisition and driving brand loyalty.

  • User research

    User Research is integral to my professional DNA. My extensive engagement in the field has seen me leverage powerful platforms like UserTesting and Maze to derive invaluable insights. I hone the ability to dissect user feedback, discern pain points, and map out user journeys. This isn’t merely about data collection for me; it's about understanding the 'why' behind user actions. I ensure that products not only meet but exceed user expectations and desires.

Toolkit

  • Amplitude logo

    Amplitude

    Since 2020, I've been using the capabilities of Amplitude to dive deep into product analytics, unlocking actionable insights and refining user experiences based on real data.

  • Jira logo

    Jira

    Since 2016, I've been proficiently using Jira Software, streamlining project management and optimizing workflows. My hands-on experience has enabled teams to collaborate seamlessly, ensuring projects are delivered on-time and to specification. Harnessing Jira's capabilities, I've transformed how teams tackle challenges and reach milestones.

  • Tableau logo

    Tableau

    Leveraging my certified expertise in Tableau, I've been adeptly visualizing and interpreting intricate datasets since 2019. By transforming raw data into coherent stories, I've consistently empowered teams to make data-driven decisions, optimizing both strategy and execution.

Industries

  • E-Commerce

    Having navigated the intricate world of e-commerce with industry leaders like Nosto, Zalando, HelloFresh, and Klarna, I've acquired a multifaceted understanding of the digital retail ecosystem. From personalized shopping experiences and customer segmentation to optimizing payment processes and understanding consumer behaviors, my journey has been about driving e-commerce growth while ensuring an exceptional user experience at every touchpoint.

  • Banking

    Drawing from my invaluable experience at Klarna, a fintech pioneer, I've garnered a deep understanding of the banking landscape. This has equipped me with insights into payment solutions, risk management, and the ever-evolving digital transformation in the financial sector. With a focus on user-centricity and seamless transactions, I've consistently worked to enhance the customer banking experience in a digital era.

  • Personalization

    Leveraging my extensive experience at Nosto, I've delved deep into the world of personalization, tailoring user experiences to foster customer loyalty and drive conversions. Furthermore, my expertise in marketing automation has enabled brands to create dynamic, responsive campaigns, ensuring that the right message reaches the right person at the perfect moment. These skills combined have continually amplified engagement and fueled growth for businesses.

  • A/B Testing

    In the dynamic realm of digital strategy, A/B testing has been my compass. Drawing on extensive experience with experimentation, I've honed the art of hypothesizing, testing, and iterating. Whether it's tweaking a CTA or overhauling a landing page, my commitment is to data-driven decisions that optimize performance, enhance user experience, and ultimately, drive growth. Testing isn't just a process; for me, it's a culture of continuous improvement.

  • Mobile Apps

    Within the bustling arena of mobile engagement, my expertise shines brightest in CRM. Tapping into my experiences from renowned brands, I've strategized and executed campaigns that not only resonate with mobile users but also convert them into loyal customers. Mobile CRM is more than just outreach; it's about crafting meaningful, timely interactions that genuinely cater to user needs and preferences.

Experience

  • Vinted

    Principal Product Manager

    Returned to Vinted to lead a broader Member Lifecycle product scope, shaping how millions of members are reached, engaged and retained through increasingly relevant and personalized experiences. • Own product strategy and roadmap across member lifecycle, reachability, engagement, relevance and communication experiences. • Lead product discovery and experimentation across onboarding, notification preferences, communication frequency, timing and engagement mechanics. • Partner closely with Engineering, Data Science and Analytics to develop increasingly personalized and relevance-driven member experiences. • Drive the evolution of lifecycle capabilities from rule-based engagement toward more intelligent, data-driven and ML-powered personalization. • Shape cross-functional initiatives spanning consumer experiences and underlying communication platform capabilities. • Balance growth and engagement opportunities with customer experience, privacy, consent and long-term member trust.

  • Zalando

    Senior Product & Tech Consultant
    •zalando.com

    Advised Product and Technology leadership on strategic consumer product opportunities across personalization, engagement and platform scalability. • Shaped product strategy and operating models across complex consumer and platform problem spaces. • Identified high-impact opportunities to improve personalization, engagement and customer experience. • Worked across Product, Engineering, Data and Design to define priorities and enable cross-functional delivery. • Supported product leaders in translating strategic opportunities into scalable product and technology initiatives.

    B2CE-Commerce

  • Vinted

    Product Manager - Member Lifecycle

    Led consumer product initiatives across Vinted’s lifecycle and engagement experiences, improving how members discover, receive and control communications across the platform. • Owned product improvements across onboarding, Inbox, notification center and communication preferences. • Improved discoverability, user control and personalization across push, in-app and native experiences. • Partnered with Product, Engineering, Data and Marketing teams to build scalable lifecycle capabilities across app and web. • Developed data-driven engagement journeys and platform capabilities supporting member engagement and retention.

  • Klarna

    MarTech CRM Channels Owner

    Lead the development of innovative mobile product features using cutting-edge technologies to enhance user experience - including CRM migration. Conduct user research & user testing and analysis with Maze/User Testing to improve the user exprience and enhance the mobile channels performance. Product Owner Responsibilities: Manage Braze push notifications, in-app messages, and content cards; led innovative mobile feature development for Klarna Implement product strategies in line with company vision, with a focus on developing novel features based on user needs and market trends. Lead cross-functional teams to execute feature-centric product development and launches, informed by data-driven decisions and competitive analysis using Agile and Scrum methodologies; tools included Jira, Figma, Maze etc.

    SaaS

  • HelloFresh

    Global Senior Manager - CRM Activation

    HelloFresh · Full-timeHelloFresh · Full-time Feb 2020 - Oct 2021 · 1 yr 9 mosFeb 2020 - Oct 2021 · 1 yr 9 mos Berlin, GermanyBerlin, Germany Responsible for the International CRM Conversion strategy of 15 markets: drive acquisitions & profit maximization of new customers by effective communication, with a team of 4 campaign managers working in an Agile way. As Product Owner of my channels, I collaborate with the Data Science and Business Intelligence teams to gather information to define opportunities, drive monetization strategies with product teams and analyze results to maximize CLV. Own and develop rigorous AB testing strategies across international markets, implement new channels (web push notifications & what's app). Collaborate closely with HelloTech on feature developments to achieve strategic excellence: Salesforce Automation, Dynamic segmentation, personalization. Analysis of multichannel campaigns (Push, In-app, Inbox, Direct Mail, email, SMS and more).

    Cyber SecurityE-Commerce

  • Nosto

    Customer Success Manager
    •nosto.com

    Help the e-commerce managers personalising users shopping experiences, thanks to Nosto features to increase conversion and overall revenue : Facebook Targeting and Retargeting DPA & Collection Ads, on-site product recommendations, behavioral Pop-ups, personalised and transactional emails and widgets. Run and manage projects, build strategic and repeatable customer life cycle plan (On-boarding, retention and value mirroring) with merchants such as Volcom, Decathlon, Somfy, Solendro, Florajet, One Direct, Bricozor etc. Partner and work very closely with product teams to manage/increase customers’ success metrics, monitor and measure customer satisfaction, succinctly communicate ROI and identify churn risk Maintain a deep understanding of the e-commerce industry to drive greater customer engagement on the most relevant features/functionality for their specific business needs. Host Webinars and work with the Product/Marketing teams on documentation (Case studies)

  • DIGITEKA

    Digital marketing Manager

    Following and Analyzing ads KPI’s (VCR, CTR, viewability) Identifying strengths and launching new tools to increase performance Writing new advertising offers, newsletters, press releases Benchmarks of the Online Video market (competitors, threats of new entrants)

  • Enomatic Southeast USA

    Web-Marketing Coordinator

    Maintaining the B2B WordPress website (www.enomatic.us) & implementing a live chat and e-commerce platform (www.enomatic.us/enoshopusa.us) Currently creating and developing an augmented-reality mobile app: My Enomatic Creating and delivering content via LinkedIn, Twitter, Facebook, Instagram Coordinating email campaigns (newsletters, events, promotion, satisfaction survey) Effectively developing sales and brand awareness for the Southeast & Midwest area - 18 States – Collaborating with major key accounts: Regal Cinemas, Ritz-Carlton, Marriott Hotels - Celebrity Cruise Line - Kroger, Whole Foods.

  • Modani Furniture

    E-commerce Business Development

    Launched the first B2B website for the company Managed the business’s website, Facebook, Twitter Craigslist and eBay accounts Strengthened the relationship with existing B2B customers and prospecting B2B customers in the LA area, in order to create new business partnerships with four stores in South California.

  • 20 Minutes

    Sales and Marketing Assistant

    • Conducted marketing studies analyzing profiles, demographics, panels and advertising investments • Created sales leaflets, newsletters and sales pitches • Measured the efficiency of advertising procedures Achievements: • Found new development opportunities thanks to market analysis • Implemented new working file to improve efficiency

  • Decathlon Internacional

    Assistant Marketing Manager

    • Described the French geographic and economic environment • Benchmarking: compared business performance metrics to best practices of competitors • Analyzed store figures on localization, turnover, linear output, margin and SWOT analysis • Analyzed the development possibilities and market opportunities to increase store’s turnover Achievements: • Change the floor plan to fit customer expectations • Presented the report to the national manager • New sport introduction: paddle

  • Decathlon Internacional

    Salesman adviser - Mountain area

    - Advise and meet the customer requirements. - Guarantee the linear and aisles quality as well as the availability of the products. - Take part into the construction of the commercial project of the ray. - Make daily decisions for the implementation of this project. - Propose the business transactions. - Develop exclusive events customer actor.

  • Dixons Retail

    Salesman

    Managed B2C orders from the US and France Designed and implemented advertising campaigns and aisle display Controlled inventory and stocks

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