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Sonam Dave

Marketing Director| Brand Strategist | Content Marketing | Go-to-market Strategist | Employer Branding

Bangalore, India (+05:30 UTC)from Gujarat, India
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
4.95
21 reviews / 32 sessions
Tue
27
Next availability

Bio

With over 15 years of experience, my specialization lies in building and implementing marketing strategies, employer branding requirements, developing and implementing processes and performance metrics; setting up teams and mentoring marketing professionals to achieve career growth. Adept with communication and leadership skills, my strength lies in strategizing and implementation of go-to-market strategies for market penetration and brand outreach. In my career span, I have generated tangible results by driving multi-locational teams, analyzing and measuring performance and optimal use of internal and outsourced resources. I have helped organizations in the following ways: * Lead, built and scaled local(India based) and global marketing teams. * Ideated, planned and implemented global marketing strategies for an Outsourcing company, including 4 brands, 4 different target audience and geographies(UK, USA, ANZ, India, Middle East). * Lead the rebranding effort including defining the name, MVP, brand positioning, brand identity, marketing avenues and initial marketing plan. * Strategized and implemented employer branding strategy leading to improved brand recall, strong communication within the organization and externally, hiring of over 2000 employees and winning the Dream Employer of the Year award. * Set up digital marketing strategy leading to an improved engagement and outreach by 35%. * Strategized branding and marketing strategies for companies in IT, Outsourcing, Recruitment and Financial Service.

Expertise

  • Building a team

    I have over 10 years of experience in building global marketing teams including content writers, brand managers, digital marketing managers and designers. I have built and lead teams for start-ups and mid-sized organisations

  • Content marketing

    I have experience in building and implementing an integrated content marketing strategy including social media, blogs, guest posts and email marketing. These strategies were focused on ensuring that the communication is on brand, has a common messaging across platforms,generates interest and builds strong brand recall.

  • Email marketing

    I have set up and scaled email marketing for new and established companies leading to open rates in the range of 8-14%. I have also trained teams on email marketing tools and techniques.

  • Go to market strategy

    I have strategized and implemented go-to-market strategies for IT, Outsourcing and Recruitment companies, both for India as well as for USA, UK and ANZ. My expertise lies in both service and product GTM strategies.

Toolkit

  • Hootsuite logo

    Hootsuite

    Extensively used Hootsuite to implement it for social media management for a small sized marketing team. Used and implemented all features including reporting.

  • HubSpot logo

    HubSpot

    I have experience in using both the Sales and Marketing Hub for Hubspot. I have lead the implementation of both these hubs and have a clear understanding of the tool, sequences and how it can be implemented and used to amp up the teams productivity.

  • LinkedIn Ads logo

    LinkedIn Ads

    Extensively used LinkedIn to help set up personal brands for senior leaders within the organization. Experienced with Sales Navigator, integration to CRMs, Ad Manager and Company Pages.

  • Mailchimp logo

    Mailchimp

    I have extensively used the email marketing portion of Mailchimp(now a marketing automation tool), right from setting up lists, to campaigns and reporting.

  • Salesforce logo

    Salesforce

    I have used and implemented Salesforce CRM and understand the various nitty-gritties of the tool right from entering a lead, to conversion and reporting.

  • Trello logo

    Trello

    I had used Trello extensively for project co-ordination internally with the marketing team. Have used its project co-ordination, timeline and calendar features.

Industries

  • Artificial Intelligence

    I head marketing for an AI-based Predictive Analytics Company. We are building a Creative Effectiveness Platform for marketers to predict the success of ads before launch

  • Brand Marketing

    I have been a brand marketer for 12 years, helping brands scale from 10-100 million in revenue. My experience lies across establishing brand identity, brand positioning and generating top of mind recall

Experience

  • Women Emerging

    Marketing Director

    • Built the marketing function from the ground up: brand identity, messaging, digital strategy, and performance dashboards. • Led go-to-market and campaign efforts for the “Solo Expedition” leadership program, exceeding first-year enrollment targets • Set up and scaled the marketing team across India and Africa • Scaled digital presence by growing social media reach 40% and improving website traffic by 45% • Identified and secured partnerships across India to launch regional expeditions and amplify grassroots impact. • Acted as a strategic advisor to the Founder and leadership team—ensuring brand alignment with organizational goals and movement expansion.

  • Incivus

    Marketing Director
    •incivus.ai

    • Building the marketing organization at Incivus including developing the GTM strategy and execute it right from demand generation to conversion. • Lead product launches and play a key role in generating product claims and creating supporting assets and campaigns • Develop the tools needed to support the sales team throughout all stages of the buyer’s journey. • Strategize the employer branding positioning, story telling and overseeing the implementation of the same • Strategic direction to the inhouse and outsourced team • Active involvement into product partnerships, inputs and brainstorming for product development

    Artificial IntelligenceSaaSB2BMarTech

  • IMS Group

    Assistant Vice President - Marketing
    •imsplgroup.com

    Marketing • Ideated, planned and implemented global marketing strategy for IMS Group (ATL and BTL) • Developed the social media strategy for IMS-umbrella brands, managed the implementation and monitored the results • Implemented the marketing strategy plans within stipulated timelines and budgets • Analyzed and evaluated the performance of various marketing campaigns, including avenues used for branding to ensure that we are achieving the desired ROI • Liaising with internal stakeholders to understand their requirements for branding and marketing • Managing a budget in the range of 3 crores Branding • Planned and implemented periodic brand outreach events, in conjunction with the promotional plans • Planned and implemented the rebranding efforts IMS Group and its sub-brands • Led efforts on IMS’ brand positioning and outreach efforts with the support from the Marketing Managers and the Digital marketing team • Managing a global team of Marketing Managers, Designers, Content writers and Marketing executives • Research on new trends, digital outreach ideas and campaigns

    B2BOther

  • Cygnet Infotech

    Marketing Manager
    •cygnet-infotech.com/

    • Led efforts on Cygnet’ brand building exercise, developing the brand image, brand collaterals and brand positioning • Worked closely with the operations and sales teams to develop the sales collaterals • Managed the redesigning of the Cygnet website by working closely with a team of business analysts, designers, copywriters and developers • Streamlined and optimized on processes/resources to decrease the timeline for creation of content and designing of collaterals by 30% • Contributed in the planning of the marketing strategy and marketing operations budget

    B2BOther

  • SB Business Consulting

    Consultant

    SB Consulting helps startups and small businesses on strategy, growth, finance and management reporting, business process efficiency & digital marketing projects. Some of their projects: • Head the Strategy and Marketing divisions for $1B multinational for their new consumer product launch (Bajaj Group Ltd) • Market Research, Business plans/pitch decks, Digital strategy setups for startups in the beauty, fitness, restaurant and retail (B2C) space.

    Digital Agencies

  • IMS People Possible

    Marketing Manager
    •imspeople.com

    • Implemented the marketing strategies for IMS People • Participated and coordinated the brand creation of IMS one world • Championed the efforts for brand positioning for IMS one world and executed its brand outreach strategy • Worked with creative agencies to create marketing collaterals • Worked closely with various operations teams to achieve the goals of brand awareness and lead generation • Developed content for blogs, eshots and other marketing collaterals • Managed a team of marketing executives • Led efforts for business development for the UK, Australia and New Zealand markets

    B2BOther

  • Reliance Money

    Channel Officer

    • Major responsibilities included achieving sales targets for mutual funds, insurance and Demat accounts • Supported the walk-in customers with their queries and ensured smooth functioning of the back office • Responsible for creating reports

    B2COther

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