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Sidharth Iyer

Director of Demand Generation at EventMobi

Toronto, Canada English, Hindi, Marathi, Tamilfrom Jamshedpur, India
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
2 reviews / 3 sessions
Mon
16
Next availability
in your time zone (Athens)

For a 30 min session, it was full of value. Sidharth led by asking straight-to-the-point questions and building on my answers and insights to give tailored and actionable advice. It validated many of the things I had doubts about, brought some good SEO insights, and gave me the confidence to finally start "moving" and testing. Thanks Sidharth!

Pratik S

Siddharth packed a LOT of useful ideas and insights within our short conversation. I came out of the call with a massive list of to-dos, and a whole lot more confidence about pulling it off. If you're looking to grow your SaaS business through content & SEO, or even just looking to brainstorm new ideas, I would highly recommend Sid!

Satwik Govindarajula

Bio

Sidharth Iyer, is a revenue-focused marketing leader in B2B SaaS with over 10 years of diverse go-to-market experience. Throughout his career, Sid has consistently demonstrated a strong ability to drive revenue growth through his expertise in SEO, content marketing, brand storytelling and overall business strategy. With a passion for data-driven decision making, Sid has a proven track record of successfully developing and executing targeted marketing campaigns that drive qualified leads and conversions. He is skilled in analyzing marketing performance metrics and using both qualitative and quantitative insights to optimize campaign ROI. Sid has successfully led several website rebrands and go-to-market strategies, resulting in significant year-over-year revenue growth. Outside of work, Sid is also a mentor to several up-and-coming marketers, sharing his expertise and knowledge to help guide their careers. Industry Expertise: - SaaS (5 Years) - News & Media Publication (4 Years) - VFX, Animation, Gaming, Comics (4 Years) - OTT (2 Years) - iGaming (1 Year) Skills Expertise: - SEO + Content Strategy (10 Years) - Conversation Rate Optimization (5 Years) - Audio-Visual Creative Production (5 Years) - Business Development (4 Years) - Social Media Marketing (3 Years) - Journalism (3 Years) - Corporate Communications (2 Years) - Paid Search + Display Advertising (2 Years) - Email Marketing (2 Years) - Event Marketing (2 Years)

Expertise

  • Content marketing

    Learn how to build a Content Strategy that puts you in the winning zone, always! For users & search engines, content that serves the right intent is King. If you aren’t producing share-worthy content at the right cadence, you’re missing out being in the Winning Zone. I can help you outline a content strategy, designed specifically for your ICPs to achieve your OKRs, every single quarter!

  • Conversion rate optimisation

    Constant iteration and experimentation on high-value pages through SEO A/B testing of titles, headings, meta tags, and content. As well as running A/B tests on call-to-actions (CTAs) across the important landing pages to further extract best conversion results for driving SQLs. Google Optimize, Hotjar & Unbounce will be your best friends!

  • Mindset coaching

    These are the Seven Life Traits that I live by, and I can help you develop these so you can flex them when the time comes! Flexibility & Adaptability, Crisis Management, Critical Thinking, Focus on Holistic Development, Commitment to Lifelong Learning, Emotional Intelligence, Creativity & Innovation!

  • SEO

    SaaS SEO is the process of increasing the organic traffic for a SaaS (Software-as-a-Service) company's website by earning top rankings on the SERPs for a list of relevant revenue-tied keywords. Think about SaaS SEO Strategy in terms of 'personas & problems,' & you'll begin to understand what makes a successful strategy that drives the traffic from the right people and presents your platform as a solution. Drive customer-focused growth, leading to scaling your SQLs from your ICPs, organically!

  • Technology and tools

    MarTech user adoption is always hard, but getting stakeholder buy-in on the procurement of the right MarTech to support the business goals is even harder! But it doesn't have to be that way. If you are looking to build a business case for a MarTech procurement and need validation or critic on the business case, I am happy to evaluate the pros and cons with you, so you feel more confident presenting your case in-house!

Toolkit

  • Ahrefs logo

    Ahrefs

    Keyword Research, Content Optimization, Backlink Audits, Negative Link Maintenance, Identifying Low Hanging Fruits, Competitive Intelligence, among many other use cases that I use Ahrefs to achieve organic growth success!

  • Google Analytics logo

    Google Analytics

    Google Analytics helps you: Track Online Traffic, Understand User Behavior, Data Reports And Customization, Improve Online Advertising, Improve SEO & Content Marketing, Conversion Tracking, Find New Ideas For Your Business, Understand Performance, and many other use cases!

  • Google Search Console logo

    Google Search Console

    Undoubtedly the holy grail for all organic growth experts when it comes to leveraging intelligence to curate SEO and Content Strategies for brands. Google Search Console will help you unpack your historic trends as well as current bottlenecks and if used correctly can truly catapult your inbound demand generation strategy with highly strategic insights!

  • Hotjar logo

    Hotjar

    Hotjar assists in better informing your website's inbound demand generation strategy for higher efficiency, better conversion rate between MQLs & SQLs, as well as enable A/B test and provide the best user-centric web experience for prospects exploring your product or service's solutions!

  • Semrush logo

    Semrush

    Keyword Research, Content Optimization, Backlink Audits, Negative Link Maintenance, Identifying Low Hanging Fruits, Competitive Intelligence, among many other use cases that I use Semrush to achieve organic growth success!

Industries

  • SaaS

    I have been working in SaaS for over five years, and love the collaborative nature of the industry where Marketing works closely with Sales, Customer Success, Product, Solution Engineering teams to drive customer-focused organic growth, leading to scaling SQLs from the ideal customer profiles (ICPs). My approach is to Channelize with Technical Analysis, Analytics, and Reporting; Optimize with Content Strategy, SEO A/B Testing; and Scale with Digital PR Strategy & Execution for Discoverability!

Experience

  • EventMobi

    Director of Demand Generation

    ➢ Delivered 60% YoY growth in closed revenue & pipeline generated from Inbound (SEO & Paid) ➢ Launched ABM as a GTM motion for Outbound prospecting to focus on Financial Services industry ➢ Owned MOps across GTM channels lifting MQLs to Closed Won conversion rate by 30% ➢ Demand Generation: Responsible for owning the demand generation strategy for achieving pipeline and revenue goals, optimizing channel mix and budget to hit targets. ➢ Sales Alignment: Partner with Sales and RevOps to ensure campaigns deliver SQLs that align with revenue targets. ➢ Harness Technology and Data: Lead the evolution of EventMobi's MarTech stack in collaboration with RevOps to identify signals to create & capture demand. ➢ Resource Management: As a steward of the Demand Gen budget, negotiate with vendors, manage contracts, and allocate resources to maximize EventMobi's reach and impact. Own reporting and forecasting of lead gen, conversion rates, pipeline impact, campaign results, and ROAS.

  • Dataminr

    Director of Marketing Operations

    ➢ Lead the overall GTM pipeline planning, and own marketing tech & budget forecasts ➢ Own and manage the marketing tech stack, including evaluating, integrating and rolling-out new technology and tools as well as optimizing current solutions ➢ Develop, manage and maintain the marketing automation roadmap, integrations and workflows and drive continuous improvement ➢ Own lead scoring, lead management and lead routing for marketing, ensuring processes and rules of engagement are aligned with goals and priorities ➢ Analyze marketing data and generate reports to provide insights and recommendations for strategic decision-making. Monitor key performance indicators (KPIs) and ensure data-driven marketing strategies. ➢ Facilitate communication and collaboration between the marketing team and other departments (e.g., sales, product, finance) to ensure alignment and successful execution of initiatives

  • Aisera

    Director of Web & Digital Marketing

    ➢ Delivered 150% YoY growth in closed revenue & pipeline generated from Inbound (SEO & Paid) ➢ Partnered with MOps to define new lead scoring across GTM channels lifting MQLs to SQLs fit by 85% ➢ Led Marketing annual planning by developing forecast growth models to define program budgets ➢ Directed a coordinated initiative with 3rd Party SDR program to improve lead quality (+20%) resulting in a 33% lift in conversion rate and a 3x increase in pipeline development across all business segments and product lines

  • Aisera

    Global Head of Web & Organic Growth Marketing

    ➢ Strategize and execute robust SEO, CRO and content efforts aimed at increasing demand generation ➢ Build Quarterly SEO Roadmaps, aligned with internal business objectives as well as ensure Technical Health, Content Health, and Domain Authority improvements

  • Aisera

    Organic Growth Lead

    ➢ In my first 6 months - Increased monthly organic traffic & total keywords ranking is up by over 100%, organic traffic cost is up by 250%, non-branded keywords grew by 250% and built a strong active pipeline for H2 2022. ➢ Evangelize organic growth marketing strategies across business units to ultimately drive demand generation ➢ Collaborate with Product, Sales, Content, Design & Web Development teams for continued success with SEO & UX Optimization

  • resulta

    Head of SEO

    ➢ Responsible for implementing the company’s global SEO strategy across business units and cross-functional departments ➢ Deliver against double digit millions of dollars in revenue generation targets across a diverse portfolio of clients through strategic growth across organic channels ➢ Lead, mentor and grow a team of SEOs to ensure we are ultimately optimizing the performance of our clients’ sites ➢ Improve global SEO processes to increase productivity, and optimize efficiency working closely with the R&D team and other stakeholders

  • Powered by Search

    Senior SEO Strategist

    ➢ Delivered exceptional results to B2B clients through proactive strategy and critical thinking: Driven >25% organic traffic growth across all clients on a quarterly basis by executing, developing and innovating on SEO systems Driven >15-20% organic conversion growth across all clients on a quarterly basis by executing, developing and innovating on SEO systems Driven >25-30% organic ranking increases across all clients on a quarterly basis by executing, developing and innovating on SEO systems ➢ Work with each client to find opportunities to grow their accounts and business towards their respective North Star Metric ➢ Build Quarterly SEO Roadmaps for each client, aligned with their internal business objectives as well as ensuring Technical Health, Content Health & Domain Authority improvements Allstate | ChannelAssist | Echoworx | FedEx | PhoneBurner | Reltio | Ten Thousand Coffees | TitanGPS

  • Docebo

    SEO & Website Specialist

    ➢ Led the website re-launch project for docebo.com - post IPO - collaborating with the Product, Content, Design & Development teams ➢ Own the formulation & execution of a robust SEO strategy aimed to increase demand-generation ➢ Increased Trials, Demos & Contact Us from Organic Source by 30% YoY ➢ Improved CRO on Landing Pages by over 50% YoY ➢ Improved dwell time on site by over 25% YoY ➢ Collaborate with Product, Sales, Content, Design & Web Development teams for continued success with SEO & UX Optimization

  • Echoworx

    Senior Digital Producer

    ➢ Work closely with the sales and product teams providing recommendations for product features, channels, customers and new technologies ➢ Formulating marketing strategies and developing quarterly plans that support business objectives to drive better qualified leads for sales ➢ Developing engaging content for the website, white papers, product reviews, infographics, eBooks, videos and thought leadership articles

  • AMD

    Product Marketing Coordinator

    ➢ Work closely with the product team providing recommendations for product features, channels, customers for the mobile app - AMD Link ➢ Build content rich, entertaining & informative blogs, white papers, infographics, videos and thought leadership articles ➢ Manage introductory marketing campaigns and community management to reach existing customers for Radeon™ Software Adrenalin Edition ➢ Understand the role of each strategic partner (IHVs and ISVs) and how to successfully market Radeon products through these key partners

  • Red Chillies.VFX

    Lead Digital Strategist

    ➢ Create engaging, informative and thought leadership content (across textual and audio/video formats) for both the websites - redchilliesvfx.com and redchilliescolor.com ➢ Work closely with the creative team as well as the management to amplify the brand presence domestically as well as globally through various ATL and BTL marketing efforts ➢ Led delegations to International Conferences/Events (effectsMTL, View Conference, Paris Images Digital Summit) for presenting the 'VFX Making of FAN' and pitched for business partnerships and strengthened professional ties with post-production facilities across the globe ➢ Ensured that leading Newspapers as well as Electronic Media provided coverage for the work carried out by the studio to enable better brand positioning and creating an informative archival/knowledge resource

  • AnimationXpress India Pvt Ltd

    Chief Sub-Editor - Content & Business Development

    ➢ Grew ARR by 300% by mentoring the sales team to close deals and continually drive revenue growth for the website, as well as explore event partnerships, branded content and other alternate revenue streams ➢ Increased pageviews by 150% YoY; dwell time on site by 200% YoY; unique monthly visitors by 100% MoM ➢ To hire, train, and coach reporters & sales reps for the organization, and enable them to meet their quarterly targets as well as upskill and grow ➢ To lead a team of journalists to ensure that the website is updated on a daily basis with the relevant developments in the Animation, VFX, Comics and Mobile/Video Games industry verticals

  • Indian Television Dot Com Pvt Ltd

    Sub-Editor Cum Reporter

    ➢ Work closely with the Editor-in-Chief, Technology and Design teams on re-launching indiantelevision.com website ➢ Increased pageviews by 120% YoY; dwell time on site by 150% YoY; unique monthly visitors by 50% MoM ➢ To lead a team of journalists to ensure the site is daily updated with the latest news developments in the media sector and also important international market developments are given coverage on the site ➢ To constantly stay in touch with industry professionals for breaking any movement developments within the industry and being the first to get leads of any merger or demerger developments in the space

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