Branding | UX/UI Design | Product
I’m a product leader with a strong background in marketing and customer insight, having advised on 200+ projects across individuals, SMBs, startups, and enterprise teams. My work focuses on helping companies clarify their direction by aligning product strategy, customer needs, and business goals using data-informed and human-centered approaches. I support founders and teams in translating ideas into practical next steps—whether refining a product vision, prioritizing opportunities, or navigating growth decisions. My experience spans product discovery, go-to-market planning, and early scaling, with an emphasis on clear communication, thoughtful decision-making, and avoiding unnecessary complexity. As a mentor, I aim to provide perspective, structure, and grounded feedback so teams can move forward with confidence rather than urgency.
I take a strategic and design-driven approach to branding, crafting cohesive, memorable, and adaptable identities for businesses. I start with market research, competitive analysis, and messaging frameworks to define a brand’s core identity and positioning. My process integrates visual identity development, UX/UI design, and digital branding, ensuring consistency across web, mobile, and marketing channels.
I focus on crafting immersive brand and user experiences by meticulously shaping the visual identity, user interface, and engagement strategy. Through a structured approach that integrates storyboarding, wireframing, and advanced design methodologies, I make sure to ensure clarity, cohesion, and strategic intent in every detail. Leveraging the latest technologies, I refine each element with precision and simplicity, delivering a distinct, intuitive, and high-impact design solution.
With experience launching dozens of projects, we integrate cultural trends, data analytics, and AI-driven insights to validate ideas effectively. This approach ensures strategic execution, market relevance, and enhanced user engagement, leading to successful project outcomes.
With a track record of launching numerous projects, we utilize cultural trends, data analytics, and AI-driven insights to refine ideas and establish Product-Market Fit. This ensures alignment with market demand, optimized user engagement, and sustainable growth.
Expert in designing wireframes ranging from simple layouts to intricate, high-fidelity prototypes. Skilled in translating concepts into structured visual frameworks that enhance user experience, streamline functionality, and ensure seamless development execution.
Manage design and prototyping processes in collaboration with a team of designers to refine and enhance prototypes for improved functionality and user experience.
Successfully managed dozens of projects utilizing Jira and its integrated subsidiaries, ensuring efficient workflow optimization, task automation, and cross-functional team collaboration. Experienced in implementing Agile methodologies, tracking project progress, and enhancing productivity through data-driven insights and structured workflows.
Designed, developed, and optimized hundreds of WordPress platforms, ranging from theme-based designs to highly customized front-end and back-end solutions.
From custom marketplaces to Magento and Shopify, I have engineered and optimized eCommerce ecosystems that drive seamless transactions, enhance user experience, and accelerate revenue generation.
Focused on a structured approach to planning, executing, and overseeing projects to achieve specific goals within scope, time, and budget, utilizing methodologies such as Agile and Waterfall to ensure efficient and effective project delivery.
As the head of our creative agency, we specialize in the lifestyle, home living, non-profit, fintech, and education sectors, providing expertise in web design, SaaS development, and strategic marketing. Our approach integrates content creation, including photography and videography, to enhance brand presence and market impact.
We collaborate with both emerging and established companies, providing strategic consulting and a systemized approach to identify and optimize growth opportunities across various industries.
I lead strategy and partnerships for brands and operators in complex, regulated environments, aligning product, go to market, and commercial decisions with real business outcomes. My role focuses on clarifying priorities, reducing operational friction, and supporting confident execution across retail, experiential programs, targeted campaigns, and partnerships.
- Lead product strategy, UX, and roadmap development for an AI driven real estate co buying platform. Focused on decision making, prioritization, and aligning user needs with business and technical constraints.
The Alfam is a creative agency specializing in design, UX/UI, branding, product development, and marketing. It focuses on building legacy brands for entrepreneurs, startups, SMBs, and large enterprises. Established over 11 years ago, The Alfam has successfully worked with over 200 brands, helping them scale and achieve profitable ROI through a variety of services including eCommerce sites, SaaS platforms, mobile apps, and informational web design. With a global team and offices in New York, Miami, and California, The Alfam continues to support business growth and development.
Managed the design team’s data visualization deliverables and technical presentations while training in-house staff on Figma for design adjustments, content editing, and optimization tools to enhance workflow efficiency and maintain design consistency.
Developed user flow and journey mapping for an internal data analytics dashboard platform, ensuring seamless navigation and optimized user experience. Led the design strategy for data visualization products and UX/UI assets, enhancing clarity and usability. Conducted staff interviews to refine engagement strategies and improve platform adoption. Collaborated with the development team to consult on user experience strategy, ensuring effective implementation. Additionally, designed technical sales presentations for the security support division, effectively communicating product capabilities and value propositions.
- Led cross-functional teams (DevOps, product, content writers, and 3rd party developers) initial proprietary CMS platform migration to a AWS hosted customized WordPress - Managed backlog and reorganized JIRA for efficient sprint planning - Monitored vendor performance and velocity reports - Trained R29 writers and editors on new WordPress features
