Sam Stern
GTM Specialist
Bio
Bottom line, I love helping businesses grow.
Expertise
Go to market strategy
I have 14+ years of experience in all parts of the GTM process including: market research, testing, messaging, creative, paid ads strategy, product experience.
Toolkit

Figma
I work with product and design teams on Figma to build and optimize user journeys, landing pages, creative assets. It's a great tool for collaborative, cross-functional work.

Miro
I work with Miro for cross-functional strategy planning, researching, brainstorming, organizing and creating collateral to show internal stakeholders.

User Interviews
I have worked with UserInterviews to conduct market research for product companies - including sourcing candidates, interviewing and building frameworks for testing processes.
YouTube Ads
I have managed YouTube campaigns for public companies including creative briefing, buying strategy, campaign management and owning the performance and P&L of the channel.
