Ryan Turner

AmpliFi Strategy

Agency Owner & Director | Amplifi Strategy

November 2019 - present

As the founder of Amplifi Strategy, I specialize in crafting innovative funnel marketing systems for independent consultants, course creators, and coaches, empowering them to connect meaningfully with their target audiences. With a proven track record of working with over 100 clients and conducting 1,000+ strategy calls, we bring deep insights into driving business growth. 🌟 Approach: I employ the ACDR model (Attraction, Conversion, Delivery, Retention) and the PLMO process (Plan, Launch, Monitor, Optimize) to ensure every business has a clear path to success. My strategies have led to significant increases in client acquisition and retention. 🤝 Who we Work With: Collaborating with coaches, consultants, online educators, and even SaaS companies, I focus on amplifying their business impact through tailored content strategies. 🌍 Key Specialties: - Funnel Marketing for Course Creators, Consultants and Coaches - Demand Generation & Inbound Content Strategies - Outbound Sales Development ($300k generated) - Funnel Design & Customer Journey Optimization - Online Advertising Management ($500k ad spend with 2x ROI) - Webinar Automation & Virtual Summit Planning - Email Marketing Automation & Team Leadership 💬 Let’s Connect: Book a funnel strategy session at https://www.amplifistrategy.com/schedule.

Funnelytics

Growth Marketing Manager

February 2022 - July 2023

Funnelytics is the #1 software company that combines visual funnel mapping and analytics to optimize customer journeys and convert more customers, enabling companies to maximize their impact and revenue. My role as the Head of Growth was to lead the planning and implementation of a resilient content marketing strategy, aligning sales and marketing teams to get results. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Strategic Marketing Leadership: Developed and executed comprehensive marketing strategies that supported Funnelytics' successful B2B pivot for B2C, resulting in a significant increase in user acquisition. • Resource Management: Oversaw resources and led the execution of strategic initiatives to deliver on business and financial goals, including managing a $350k ad spend with a 2X ROAS across various channels. • Team Leadership: Sourced, engaged, and managed external consultants, including media buyers, graphic designers, copywriters, and SEO specialists, ensuring timely and effective execution of marketing initiatives. • Content Development: Created scripts and filmed original video concepts for ad campaigns, instructional content, and blog posts, focusing on authority-led content to engage target audiences. • Client Engagement: Conducted client interviews to inform content strategy and developed snackable video content and social selling webinars that drove calls for the sales team. • Data-Driven Optimization: Analyzed performance metrics and reported to the CEO with insights on campaign effectiveness, optimization suggestions, split-testing results, and budget allocation strategies. • Operational Excellence: Documented and maintained operational procedures for digital marketing methodologies and campaigns, ensuring compliance with policy and brand standards.

Democrats Abroad

National Chair- Italy

July 2016 - January 2019

Chairman elect of Democrats Abroad Italy. The official leg of the United States Democratic Party abroad. Democrats Abroad Italy is a 5,000 member strong organization representing the interests and values of progressive political polices to Americans across Italy. During my term I increased our membership and created a thriving organization dedicated to maximizing worldwide voter participation of American citizens in federal, state and local elections. During my term as chair I performed the following: - Developed a voter outreach strategy to target over 100,000 American citizens living across Italy and - Planned, strategized and carried out voter outreach events to familiarize expats across Italy with our initiatives and party platform - organized 20 fundraising events - formalized our status as an official NGO and obtaining funding status to comply with Italian government regulations - Travelled and attended events throughout EMEA to represent the Italian delegation of Democrats Abroad and its interests in party meetings and committees. - increased our membership by 20% during my tenure. - Met with dignitaries, politicians and various countries’ embassies to align and inform them about Democrats Abroad impact on American politics from across the world.

Alfio Bardolla Training Group

International Sales Specialist

October 2017 - July 2018

International Inside Sales Representatives specializing in global markets. Reporting directly to the head of International Business Development as part of an internationalization project team. Specializing in Sales of our English Language product line in greater EMEA as well as Spanish Language products exclusively in Spain. As part of our Internationalization Project my main objective was to build and develop lasting relationships with our international clients. In addition to helping develop sales objectives, I collaborated with our marketing team on feedback for content and copy in our digital campaigns across pages, email sequences, courses and high value content.

Democratic National Committee

National Delegate for U.S. Senator Bernie Sanders

May 2016 - August 2016

I defeated nearly 200 other candidates to be elected as delegate, canvassing 23 Super Delegates from Georgia and Democrats Abroad to vote for Bernie Sanders as the Democratic Presidential Candidate in the Democratic National Convention.

Democrats Abroad

Madrid Chapter Chair

January 2012 - June 2016

Led the Madrid chapter of Democrats Abroad during pivotal years for U.S. politics, fostering a vibrant community of American Democrats in Spain. Spearheaded initiatives that amplified the voices of Americans abroad, ensuring their active participation in the democratic process. Organized events, discussions, and voter registration drives that bridged the geographical gap and connected expatriates to the political landscape on US shores. Engaged with local and international stakeholders, dignitaries and international media outlets, positioning the chapter as a key player in U.S. overseas voting efforts.

Universidad Villanueva

Professor of International Relations

July 2015 - February 2016

In this role, I was responsible for introducing first and second year students to the field of international relations, enabling them to understand theory and frameworks; bringing the subject alive through lectures and guests that shared personal and professional experiences, as well as other innovative techniques. I applied effective classroom management skills and achieved excellent feedback and recommendations from students and senior departmental management.

IE University

BBA Program- Academic Coordinator

July 2014 - December 2015

In this position, I served as an academic advisor and Academic Internship Coordinator for approximately 300 international BBA students, helping students achieve academic credit for their internship experiences. I personally handled and resolved 250 Student Request Forms, as well as streamlined the Academic Internship Process, working closely with the Department of Career Services. To complete this, I utilized my initiative to map relevant processes impacting students at this new and growing university, eliminating 50% of previously bureaucratic processes to improve the student experience. Furthermore, I assumed a broad range of duties beyond the normal scope of role, such as the on-boarding of professors.

IMS Health

Market Research Supervisor- Medical Radar

December 2013 - June 2014

In this role, I hired, trained and managed teams of up to 20-40 per project using CATI/CAWI quantitative surveys to collect pharmaceutical prescribing data via telephone and web based surveys to ensure better understanding of the pharmaceutical market in a specific region or country. I conducted 20 medical survey projects in UK, Italy, France and South Africa; under deadline and budget. Essentially, I effectively led and established an entirely new department, conducting daily meetings with teams in all countries to report on progress and ensure improvements in outcomes Also, I completed efficient tracking and reporting on all projects, investigating reporting errors and calculating speed and efficiency to improve processes. This ensured high levels of productivity and performance and I led a project to successfully transition the Medical Radar Department from Sweden to Madrid.

IMASTE

International Project Director

August 2011 - December 2013

I worked for this start-up virtual events company, creating a range of online job fairs for international clients such as The Economist, Monster.com, Career Builder and U.S. Dept. of Veterans Affairs. The role involved effectively project managing from start to finish, including establishment of client requirements, liaising with a small team of designers/programmers, executing the project and conducting post project reviews; often working on multiple projects and with multiple teams. I excelled at offering exceptional levels of client service, communicating with clients and co-workers in different time zones over 12 hour periods as project activity intensified.

Passports Inc.

Tour Manager

February 2008 - August 2011

For this position, I was in charge of the effective planning and organisation of large international tours for US based high school students visiting Spain and France. I managed 12 tour groups totalling 164 students in a 3 year period. I demonstrated great initiative when organising engaging events/itineraries and handling emergency scenarios such as stolen passports. Also, I utilized language skills in a professional context, liaising with various local companies to organize tours, while interpreting and translating for clients.

Inha University

Associate Professor of English

July 2008 - August 2008

I was in charge of creating, developing and implementing an intensive English language program for the Inha University English Camp for 12-16 year olds. This involved conducting English classes with the support of my own Teaching Assistants, creating and preparing teaching materials and plans, assisting with extracurricular activities such as editing or creating English documents, rating student performance, conducting teacher training and classroom management. Furthermore, I helped plan and organize a English Language theater production involving over 100 students at the end of their course.

EBC Servicios Linguisticos Europe

Student Evaluator

January 2007 - January 2007

I evaluated professors during their coursework to obtain TOEFL, TEFL, and TESOL certifications through EBC Servicios Linguisticos. I was in charge of evaluating student teachers based on their classroom effectiveness and language instruction.

The Weather Channel

Intern

June 2001 - August 2002

The Weather Channel is the leading provider of televised weather information in the world and began as a 24-hour, 7 day television network devoted entirely to weather, it has expanded across several mediums to bring the breaking weather to its viewers and users. My duties and responsibilities as an intern over two summers at the Weather Channel included reporting to the ad-sales manager and making daily contact with corporate clients and editing and proper rotation of commercials viewed and aired. I was recruited as one of three interns to conduct a project study/documentary on The Weather Channel’s positive impact on new interns. The documentary was used by the company to promote The Weather Channel to prospective client agencies.