Ryan Carruthers

Supademo

Growth Marketer

February 2026 - present

• Supporting new product launches with webinars, lifecycle messaging, and GTM campaigns •Growing free trial acquisition through optimizing Supademo's website and external mentions for AI Search (AEO/GEO) • Expanding Top of Funnel awareness for Supademo's use cases through Organic YouTube content and creator partnerships • Supporting activation and expansion through signal-based lifecycle messaging that nudges users back into using Supademo and increases conversion-to-paid rates

Instrumentl

Growth Marketer

October 2024 - January 2026

As a Growth Marketer at Instrumentl, I lead initiatives to identify and test new flywheel growth opportunities based on customer acquisition. My role is centered on building and validating new growth strategies. Key Responsibilities: • Spearhead Growth R&D initiatives, taking ideas from 0-1 by testing hypotheses and launching V0 programs to validate their potential. • Scale inbound growth through programmatic SEO pages. • Analyze performance data to forecast revenue impact and inform iterative improvements on growth experiments. Key Achievements: • Launched a user-generated content pilot, onboarding influencers and superusers to increase brand visibility and scale referral-based leads. • Optimized the process for identifying and qualifying high-potential leads earlier in the funnel, directly improving sales handoffs and conversions.

Instrumentl

Content Marketer

June 2023 - October 2024

As the Content Marketer at Instrumentl, my responsibilities included scaling our content marketing efforts. My focus was leading our team of six writers to create content that would generate meaningful organic traffic. In 2024, the focus shifted from traditional SEO-focused content to creating content that would truly resonate with our target market. This included scaling up processes to produce high-quality content that incorporated expert insights and original data.

Together Software

Content Marketing Manager

October 2022 - June 2023

While at Together Software, I championed the content strategy, creating engaging content and managing a team of talented writers. During my tenure, I significantly increased monthly organic web traffic by 6x. I played a key role in a full rebrand and website redesign, managing copywriting and optimizing landing page structure to drive conversions.

Together Software

Content Marketing Specialist

April 2021 - October 2022

Driving growth through content marketing and SEO.

Acadium

Content Marketer

October 2020 - April 2021

At Acadium, I was responsible for growing organic traffic through a strategic approach to content marketing and SEO. By developing a comprehensive content strategy, I attracted, converted, and retained users on the Acadium platform, contributing to its overall success.

Communitech

Web Designer

January 2021 - March 2021

At Communitech's Digital Main Street, I worked alongside a talented team of four other marketers, designers, and engineers, to help small businesses navigate the challenging transition to online platforms during the COVID lockdowns.

ILET Network

Social Media Marketing Manager

August 2020 - January 2021

At ILET Network, I managed social media development, contributed to website design and development, and played a key role in marketing online agency training events. Additionally, I worked with first responder agencies, assisting them in transitioning to virtual training deliveries.

Acadium

Social Media Marketing Specialist

August 2020 - October 2020

After being a user of their platform and sharing my experience on their podcast they invited me to run several ad experiments on TikTok, Snapchat, and Quora. The goal was to determine the viability of these niche platforms for user growth.

Street Entrepreneurs

Web Designer

December 2019 - January 2020

I connected with Street Entrepreneurs via Catchafire.org, a platform that matches skilled volunteers with nonprofits. I worked alongside the CEO to enhance the organization's online presence. I redesigned the website, making it more accessible for users with disabilities, and implemented SEO strategies to improve its visibility. Additionally, I created landing pages that effectively drove user applications for Street Entrepreneurs' valuable programming.

Communitech

Campus Ambassador

July 2019 - December 2019

As a Campus Ambassador for Communitech, I promoted the organization's student programming. I organized and hosted tech-related events. Additionally, I collaborated with company representatives to arrange speaking opportunities on campus, reporting on the interests and activities of the student community.

University of Waterloo

Engagement Strategist

May 2019 - September 2019•arxiv.org/pdf/1610.00320.pdf

As an Engagement Strategist, I designed several pitch decks for internal cross-departmental projects, including an award-winning deck for a student entrepreneur and a $200M pitch to VCs.

College Pro

Franchise Owner

December 2016 - December 2018

As a College Pro entrepreneur, I ran my own painting franchise in Stratford and Surrounding areas where I embraced all of the challenges, opportunities, and rewards that running my own business provides. I hired and trained a staff of telemarketers, cold callers and painters while estimating jobs, serving customers, and managing finances to ensure that the business operated effectively. Awards received: 2017 Rookie of The Year Award - Given based on total sales volume, customer service score and profitability of the franchise. The Excellence award - College Pro's Success model recognizes the delivery of promises that focus on experience, results and growth. There are three tiers to the award: success, star and then excellence.

Long before I had a marketing title, this is where I learned the fundamentals. How to lead a group of people. How to communicate clearly when 200 campers need to be fed on time. What it feels like to be fully responsible for someone else's experience, including 24/7 1:1 support for campers with special needs. Ten years later, it still shows up in how I work with teams. Three summers at camp: first as a counsellor, then running meal-time operations, then leading the Service and Leadership Training program for teens.

Assigned the youth in the Service and Leadership Training (SALT) program roles during meal times. It was the first experience I had in small-scale Project Management as it required me to oversee and delegate tasks to the 'SALTeens' to ensure that each meal ran smoothly and all the campers were well fed and had a pleasant experience while in the dinning hall.

• 1:1 Support Counsellor (Reach for the Rainbow Org.) Managed one special needs camper 24/7 for a full week (twice/summer). • Supervised 10-12 campers weekly as well as overseeing one activity station each afternoon (8 weeks).