All mentors

Lia Parkhurst

B2B SaaS Strategy Consultant | I help founders figure out which half of their product roadmap is burning cash.

Austin, United States English
Usually responds in 11 hour
Free
Price per hour
60 min
Time Blocks Available
4.93
17 reviews / 25 sessions
Sun
15
Next availability
in your time zone (Athens)

Bio

I work with B2B SaaS founders and product leaders at growth inflection points. Your team is busy. You have a full sales pipeline (and even fuller calendars). Engineering is working long hours to meet deadlines. The product team has a hearty backlog of feature requests. But lately, something's off...you can feel it, even if you can't name it yet. HOW I RUN SESSIONS I'll ask you a few questions, and then I'll listen while you share where you’ve been, what you’re building toward, and the symptoms you’re noticing across your organization. You'll leave the call with a clearer read on your situation (and a new connection who cares about your business). WHERE THIS COMES FROM 20+ years of pattern recognition in product management, leadership, and strategy at growth-stage B2B SaaS companies spanning 7+ industries, through five acquisitions and a $933M merger. I've seen what happens when a roadmap is aligned to revenue, and I've seen the misalignment patterns that cause cracks to spread through an organization. The bad news: cash bleeds through those cracks. The good news: these patterns are predictable and fixable; they're just nearly impossible to see clearly from the inside.

Expertise

  • Idea validation

    Before you build it, let's pressure-test whether it deserves to exist. I help founders separate the bets worth funding from the ones that will quietly burn engineering months through validation experiments, kill criteria, and honest build/buy/partner calls. I've watched companies reinvent wheels that were already rolling and fund features nobody asked for. The most expensive words in product are "we might as well finish it."

  • Leadership

    When every significant call routes through you, time-to-decision is capped by your bandwidth, and decision quality is capped by your fatigue. That's not a discipline problem, it's a structural one - and it's fixable. I help you figure out which decisions actually need you, and build a way for the rest to move without you in the room. Where that line sits is different for every founder, and it's rarely where you'd guess.

  • Product management

    Roadmaps that connect to revenue, not just engineering output. We'll look at how much of what you're planning/building is tied to numbers that matter. Most teams can tell you what they're working on. Fewer can tell you why (in terms of actual dollars) each thing earned its place. That's where the real conversation starts.

Experience

  • Highmark Health

    Digital Strategy Partner

    Digital strategy at one of the largest integrated health organizations in the U.S. ($32B+ revenue, 44,000+ employees). A deliberate deep-dive into pure strategy work at enterprise scale.

  • Moontower Strategy

    Founder + Principal

    I help B2B SaaS founders at growth inflection points cut through the noise, align product strategy to revenue growth, and stop mistaking motion for momentum.

  • NeuroFlow

    Senior Director of Product

    Led product strategy through three acquisitions at a venture-backed behavioral health company ($50M+ raised) as it scaled from reaching ~2M to 15M+ covered lives. Built and led a team of 6 PMs, normalizing failure and coaching emerging leaders through ambiguity. Translated complex clinical and business problems into clear choices, keeping the roadmap coherent through 3 back-to-back acquisitions, and partnered with sales on narratives that closed 7-figure enterprise deals.

  • ActiveProspect

    Senior Product Manager

    Shaped product strategy for a consent-based marketing platform certifying 1B+ leads annually across 5,000+ customers. Through the LeadsBridge acquisition, partnered directly with the acquired founders to align newly combined teams. Hired and mentored a knowledge manager who transformed how the organization accessed and used product information.

  • The Knot Worldwide

    Senior Product Manager, Registry

    Led a cross-functional registry product team of 5 developers and 2 designers through the $933M XO Group/WeddingWire merger, delivering a major redesign ahead of schedule and under budget. XO Group's brands (The Knot, The Bump, and others) reached 10M+ monthly unique visitors during my tenure. Built experiments into the product development process to validate assumptions quickly rather than relying on instinct alone.

  • uShip

    Senior Product Manager

    Brought clarity to early-stage product decisions during a fast-moving mobile app pilot inside uShip's global shipping marketplace (1M+ deliveries facilitated and nearly $1B in transporter earnings across 138 countries). Ran user tests and translated complex concepts into simple narratives for internal and external audiences.

  • Bloomfire

    Director of Product

    Owned the product function at a 26-person B2B SaaS startup, shaping strategy, priorities, and process while partnering closely with Sales to bridge customer needs and product capabilities. Led webinars and user summit sessions to connect directly with customers and build excitement around the roadmap.

  • PeopleAdmin

    Product Manager/Product Owner

    Product manager/product owner for entire platform through the company's acquisition by Vista Equity Partners.

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