Roland Jansen

Originally from the Netherlands and now based in Germany, I bring a mix of Dutch directness and German structure - which turns out to be a surprisingly effective combination when building and scaling companies. Over the past eight years, I’ve worked across SaaS, software and e-commerce, often at the intersection of commercial strategy, product, technology and operations. I’ve worked closely with founders and C-level teams on everything from go-to-market, partnerships and pricing to product strategy, organizational scaling and turning new ideas into something customers actually want to use and pay for. I’ve led commercial and technical teams ranging from 4 to 22 FTE and have experienced many of the challenges that come with scaling first-hand: finding product-market fit, building repeatable commercial processes, making the right strategic bets, developing teams and leaders, navigating change, and figuring out what to prioritize when everything seems important. Today, I work with startups and scale-ups through fractional leadership and strategic advisory assignments. I enjoy stepping into different environments, understanding what is really holding a business or team back, and helping turn complex challenges into practical actions and measurable outcomes. As a mentor, I’m not here to pretend there’s one playbook for growth. I like to listen first, ask questions, challenge assumptions when needed and share experiences from situations I’ve encountered myself. Sometimes you need a framework; sometimes you need a second opinion; and sometimes you simply need someone to help untangle what’s in your head.

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  Building a team

  Building and scaling winning teams is about more than hiring great people. Combining hands-on leadership experience with a background in recruitment, I’ve grown teams in fast-paced environments and learned how to create the conditions for people to succeed. From hiring and team structure to ownership, culture and development, my focus is on building teams that perform today while developing the people and leaders needed for the next stage of growth.

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  Go to market strategy

  A strong go-to-market strategy turns ambitious ideas into practical execution and measurable growth. From defining the right customer and positioning to choosing channels, building partnerships and creating repeatable commercial processes, my focus is on connecting strategy with execution. There’s no single GTM playbook - the right approach starts with understanding your market, customers and capabilities, then building a model your team can actually execute and scale.

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  Leadership

  I believe winning teams are built on strong culture and great leadership. I help leaders turn company values into everyday behaviors, build trust and accountability, and develop people into confident leaders themselves. From shaping culture and leadership principles to creating high-performing teams, I’m happy to challenge your thinking, share my experiences and help build an environment where both people and the business can thrive.

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  Mindset coaching

  Leadership and entrepreneurship don’t always leave much space for the softer side - the doubts, pressure, uncertainty and thoughts that are harder to put into words. I create room for those conversations by listening without judgment, asking thoughtful questions and offering a trusted sounding board. Sometimes the most valuable outcome isn’t an immediate solution, but greater clarity, a different perspective and the space to find your own way forward.

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  SaaS

  Over the past eight years, I’ve worked in SaaS and software businesses across different stages of growth, from scaling an international platform to building and leading early-stage ventures. My experience spans commercial strategy, GTM, partnerships, product strategy, pricing and operations. Working closely with founders, product and technical teams has given me a practical understanding of what it takes to build, commercialize and scale SaaS products.

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  E-Commerce Platforms

  E-commerce has been at the core of my career, working across the ecosystem with platforms, SaaS providers, agencies and technology partners. I’ve built partnerships with leading commerce platforms, helped merchants and partners navigate complex technology decisions and worked on solutions across shipping, migrations and storefronts. This has given me a broad view of how platforms, technology, partners and merchants come together to build and scale successful e-commerce businesses.

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  Enterprise Resource Planning (ERP)

  I’ve worked closely with a wide range of ERP vendors, building partnerships around integrations that connect ERP systems with e-commerce, shipping and other technology platforms. My experience covers both the technical and commercial side - from identifying integration opportunities and aligning product teams to developing partnerships, go-to-market strategies and commercializing integrations across different markets and customer segments.

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  E-Commerce

  I bring 8+ years of experience in e-commerce, working with established brands and fast-growing businesses on scaling how they sell and position their products online. My experience spans e-commerce strategy, GTM, brand positioning, customer journeys, channel growth and partnerships. I’ve worked closely with brands to translate ambitious growth plans into practical commercial strategies that strengthen their market position and drive sustainable growth.