Marketing Engineer / AI GTM Expert
I work at the intersection of AI, go-to-market strategy and business growth, helping founders and SME leaders work out where AI can genuinely make a difference rather than simply adding more tools. My background is in marketing, technology and entrepreneurship, and I’ve spent years working with startups, SaaS companies and growing businesses on positioning, product-market fit, go-to-market strategy, customer acquisition, content, sales and growth. Today, much of my work is focused on helping businesses make the shift from using AI tools to building AI into how the business actually operates. That can mean developing an AI-powered GTM strategy, improving positioning and customer research, building smarter marketing and sales workflows, creating AI teammates and agents, or designing the systems and knowledge base that allow AI to work effectively across the business. I’m particularly interested in what AI means for smaller companies. Startups and SMEs now have access to capabilities that previously required much larger teams and budgetsbut, getting value from that opportunity requires more than knowing which AI tool is trending this week. My approach is practical. We look at the business, the customer, the bottlenecks and the growth opportunity first, and then decide where AI fits. If you’re a founder trying to figure out your GTM strategy, sharpen your positioning, build a more effective growth engine, or understand how AI can become a useful part of your team, that’s where I can help.
I help founders and SME teams move beyond experimenting with AI tools and start using AI as part of how the business actually operates. My focus is on practical AI implementation across GTM, marketing, sales and operations from AI strategy and workflow design to AI teammates, agents, knowledge systems and automation. I help businesses identify where AI can create the greatest value, reduce manual work and build systems that support real growth.
I help founders build content around a clear commercial strategy rather than simply producing more of it. That starts with ICP, positioning, customer problems and buying intent, then connects content to demand generation, SEO/AEO, LinkedIn and the wider GTM journey. I also help teams build AI content systems that improve research, ideation, repurposing and execution while keeping the founder’s expertise and voice at the centre.
I help startups and growing businesses use email as part of a wider GTM and customer journey strategy, not as a standalone channel. That includes lead nurture, onboarding, segmentation, lifecycle campaigns, re-engagement and conversion. I also help teams use AI to improve research, personalisation, content creation and campaign optimisation, while building smarter automated journeys that connect marketing activity directly to sales and retention.
I help founders turn a good product into a clear, executable go-to-market strategy. We work through ICP, positioning, value proposition, channels, customer journey, acquisition and the systems needed to turn activity into growth. Increasingly, I help companies use AI across that GTM engine from research and strategy through to execution, testing and optimisation.
My focus is no longer simply automating marketing tasks. I help businesses design AI-powered GTM systems connecting strategy, data, content, sales and workflows so AI becomes part of how the business operates. This includes AI teammates and agents, workflow automation, business knowledge systems and identifying where AI can reduce manual work, improve decision-making and create measurable growth.
I work with startups and SaaS companies to get much clearer about who they are for, the problem they solve and why customers should choose them. We dig into ICP, customer insight, positioning, messaging, competitive differentiation and offer design. I also use AI extensively for market research, customer analysis and rapid validation without replacing the judgement founders need to make the final decisions.
I help founders connect marketing and sales into one GTM system. We look at the buying journey, lead generation, qualification, messaging, pipeline, conversion and where opportunities are being lost. I’m particularly interested in how AI can support sales research, prospect intelligence, lead handling, follow-up and CRM workflows giving smaller teams capabilities that previously required much larger sales operations.
I use Miro extensively for strategy, process mapping and collaborative workshops, particularly when helping startups and SMEs make sense of complex GTM, marketing and AI workflows. I use it to map customer journeys, funnels, systems, team processes, AI opportunities and implementation roadmaps. It is especially useful for turning scattered ideas into a clear visual plan that teams can understand, challenge and build on together.
I use Zoom extensively for client meetings, mentoring, workshops, training and online events. I’ve run everything from one-to-one strategy sessions to group programmes and live training, using features such as breakout rooms, screen sharing, recording and collaborative facilitation. I see Zoom as more than a meeting tool, it is an important part of delivering clear, interactive client experiences and remote learning at scale.
I use ChatGPT extensively across strategy, research, marketing, sales, content and business operations. My focus is on moving beyond one-off prompting and creating structured Projects, Custom GPTs, reusable workflows and AI teammates grounded in the business’s own context. I help teams understand where ChatGPT adds real value, how to use it responsibly, and how to integrate it into everyday work without creating more tool sprawl.
Claude is one of the AI platforms I use most for deep thinking, strategy, research, writing, system design and building repeatable AI workflows. I use Projects, context files, artefacts, skills and connected tools to turn Claude from a chat interface into a working business assistant. I also help teams decide where Claude fits within their wider AI stack and how to build reusable processes rather than starting from a blank prompt every time.
I use Facebook as part of a wider GTM and paid social strategy, particularly for audience building, retargeting, lead generation and campaign testing. I have worked with startups and SMEs on Meta advertising, organic content, community engagement and conversion campaigns. My focus is always on using the platform commercially connecting audience insight, messaging, creative and targeting to measurable business outcomes.
I use HubSpot to connect marketing, sales and customer journeys into one practical GTM system. I work with CRM setup, pipelines, forms, landing pages, email sequences, lead capture, segmentation, workflows, reporting and automation. I help businesses simplify how leads move from first contact to opportunity and customer, and increasingly combine HubSpot with AI and automation tools to reduce manual work and improve follow-up.
I use LinkedIn as a core GTM, thought leadership and relationship-building channel. I help founders and SMEs strengthen positioning, build authority, create content systems and turn expertise into consistent visibility and opportunity. My work spans profile strategy, content planning, carousels, lead generation, audience growth and using AI to research, draft, repurpose and improve content without losing the founder’s own voice.
I use n8n to design and build AI-powered automations that connect business systems, data and workflows. It is particularly useful when a company needs more flexibility and control than simple point-to-point automation provides. I work with n8n for lead handling, onboarding, CRM workflows, content operations, internal processes and AI agent systems, always starting with the business process first and only automating where it creates clear value.
I use Notion as both a business operating system and a foundation for AI-ready knowledge. I build structured workspaces for projects, SOPs, client delivery, content, HR, onboarding and internal knowledge, with databases designed so information can be found and reused easily. I also connect Notion with AI and automation tools to create business ‘second brains’ that give teams and AI assistants the context they need to work effectively.
I use Perplexity extensively for research, market intelligence, competitor analysis, customer insight and rapid fact-checking. It is a key part of my AI research workflow because it combines strong search with transparent sources and fast synthesis. As a Perplexity Fellow, I also spend time exploring new features and practical business use cases, and I help founders understand where Perplexity fits alongside tools such as ChatGPT and Claude
I have used Zapier a lot and it is one of my favourite tools because it has infinite possibilities. Put simply, Zapier connects the apps you use everyday to automate your work and be more productive. I will advise you where and how to use Zapier to ensure that you are automating processes where possible, from lead generation, to nurture to conversion.
As a seasoned Communications and Marketing Strategist in the government sector, I bring strategic vision, innovation, and execution skills. I've crafted and implemented the Education Procurement Service's Communication Strategy and led key digital initiatives including website development, video communication, social media presence, email campaigns, and a digital and AI strategy. My expertise spans the latest tech, SEO, content marketing, user engagement, and innovative digital solutions.
I work with startups, SaaS companies and SMEs to implement AI in practical, commercially useful ways. My focus includes AI strategy, GTM, AI teammates and agents, workflow design, automation, knowledge systems and team enablement. I help businesses move beyond experimenting with tools and build AI into how marketing, sales, operations and decision-making actually work.
I have over 20 years’ experience in marketing, sales and growth strategy across startups, SMEs and larger organisations. I work across ICP, positioning, messaging, demand generation, content, lead generation, customer journeys, sales enablement and conversion. My current focus is AI-powered GTM: helping businesses connect strategy, marketing and sales into one system that supports measurable growth.
I have worked with SaaS and software businesses across positioning, product-market fit, GTM, marketing, sales and growth. I help founders clarify their ICP, value proposition, messaging and route to market, then build the systems needed to attract, convert and retain customers. I also advise on how AI can improve research, customer insight, content, sales enablement and operational efficiency.
My background spans technology, digital transformation, marketing and business systems. I work with companies to understand how technology can support growth, improve processes and create better customer experiences. Today, much of this focuses on AI implementation, automation, workflow architecture and helping businesses connect their existing tech stack into more intelligent, efficient systems.
I use data and research to support better GTM and growth decisions. This includes customer research, market intelligence, competitor analysis, campaign performance, funnel analysis and identifying where opportunities are being lost. I also use AI extensively to analyse information, surface patterns and turn large volumes of business and market data into practical insight that teams can act on
I have worked extensively with digital-first businesses, SaaS companies, platforms and online service providers on growth, marketing and GTM strategy. My work covers customer acquisition, positioning, digital channels, content, lead generation and conversion. I also help companies understand how AI, automation and emerging search behaviours are changing how customers discover, evaluate and buy online.
I work with platform and SaaS businesses on the commercial side of growth: understanding the customer, finding product-market fit, sharpening positioning and building a strong GTM strategy. I have experience helping founders translate complex technology into clear customer value. I also advise on AI-powered workflows, product adoption, customer education and using AI to support marketing, sales and service delivery
I work with consultants, agencies and professional service businesses to turn expertise into a stronger growth system. This includes positioning, service design, lead generation, thought leadership, sales processes and customer journeys. I also help firms use AI to capture internal knowledge, improve delivery, automate repetitive work and build AI assistants and systems that support the team rather than simply adding more tools.
I have deep experience in content strategy, thought leadership and digital publishing, particularly for B2B, startups and founder-led businesses. I help businesses connect content to positioning, demand generation, SEO/AEO, LinkedIn and the wider GTM strategy. I also build AI-powered content systems that support research, ideation, drafting and repurposing while keeping human expertise and brand voice at the centre.
Training, mentoring and practical implementation are a major part of my work. I have worked with founders, startup teams and SMEs to build capability across marketing, GTM, digital strategy and AI. I design and deliver workshops, mentoring programmes and hands-on AI training focused on real business use cases, helping people understand not just how the tools work, but how to apply them effectively in their own organisation.
Founder of The AI Team, where we help SMEs and founders move from scattered AI tools to a small, practical AI workforce. We design business brains, AI Chiefs of Staff and specialist agents across marketing, sales and operations, all integrated into existing systems so work is orchestrated, measurable and human-led.
The AI Team helps SMEs, startups and founders move from experimenting with AI tools to building practical AI systems that support real business growth. We work across AI strategy, GTM, automation, AI teammates and agents, knowledge systems, training and implementation, always starting with the business problem, not the technology. As Founder, I lead the strategy, commercial direction and client work, helping businesses identify where AI can create the most value, redesign workflows and build AI into marketing, sales, operations and decision-making. My role sits at the intersection of AI, GTM and business growth, translating fast-moving technology into practical systems teams can actually use.
Marketing Mentors is an online training and mentoring platform for Start Ups and small business.
Datatrace is a technologically agile provider of digital marketing tools, marketing consultancy and mentoring. Company Accomplishments: Developed and launched business from concept stage to successfully securing high profile brand clients, such as Diageo, University College Cork, Compub, Bank of Ireland and Molsoon Coors amongst others. Datatrace delivered a new and innovative solution, using digital and mobile technologies to gather customer satisfaction feedback, passenger surveys and to build customer loyalty. I worked with multidisciplinary teams of software and app developers both nationally and internationally to develop the product. The company was successful in securing innovation awards and I personally was awarded Entrepreneur of the Year in 2011 as M.D of Datatrace.
Marketing Strategist for www.Acclino.com, a Lean Management online training company.
In 2016, I worked with the IDI to support SAGIA (the Saudi Arabian General Investment Authority) on strategic marketing, international investment promotion and brand development. I developed marketing strategy and action plans, contributed to brand, website and collateral development, and coordinated international trade-mission activity. I also acted as a key liaison between client and agency teams, establishing KPIs and aligning delivery with strategic objectives. The work developed the strategic storytelling, stakeholder-management and market-positioning skills that continue to shape my approach to marketing and thought leadership today.
Led international air-service development for Shannon Airport, with responsibility for all European leisure markets. My primary focus was securing and growing scheduled and charter services, working with airlines, tour operators, travel trade partners and destination stakeholders to increase passenger traffic through Shannon. Key achievements included: Secured new scheduled routes and charter series from key European markets, expanding Shannon Airport’s international connectivity. Built and managed relationships with airlines, tour operators, travel trade media and tourism partners across Europe. Represented Shannon Airport at major international aviation, tourism and travel-trade conferences and exhibitions to develop commercial opportunities and strengthen market visibility. Developed and delivered market-led promotional activity to stimulate demand and support sustainable route growth. Worked collaboratively with regional stakeholders to position Shannon and the west of Ireland as a compelling destination for European visitors. This role developed my strengths in international market development, commercial partnerships, strategic relationship-building and destination-led growth.
