Upstreet
Head of Growth
Upstreet is a FinTech rewards App that offers shoppers shares with every purchase on Australian and international brands.
Rob Delijani
Growth & Marketing | SaaS | Strategy Consulting
Sydney, Australia (+10:00 UTC) Englishfrom London, United Kingdom
Usually responds in 2 days
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
25 reviews / 33 sessions
Tue
27
Next availability
Amazing session with Rob! I came in pretty unorganized with a ton of questions on CRM, CRO and user growth, but he was very patient to go over these topics one by one and addressed my needs. After the session he was kind enough to share his recommendations on CRM & A/B testing tools, as well as an insightful article on a user growth strategy. Would love to consult Rob again!
Ema Tanaka
Bio
Hey, I am Rob and have +15 years of experience of working client & agency side and B2B SaaS in MarTech. During this time I've worked with some of the world's largest retail, travel and media companies to drive revenue and growth. My most recent role was leading Growth and Marketing at Wunderkind in EMEA region and I've recently moved to Sydney. I look forward to helping SaaS & startups build from the ground up. Whether that be advising through the hiring process, give product feedback, offer guidance around acquisition and CRO, providing a focus to vent frustration or spitball ideas.
Expertise
Conversion rate optimisation
I worked at a leading A/B, MVT and personalisation solution (Maxymiser) for ~5 years in both a client success and solutions consultant capacity. This provided me insight into test design, measurement and tactical/strategic campaigns. My current role has given me exposure to understand how to optimise a users journey in real time based on behavioural data.
Customer success
Happy clients are the key to the success of any SaaS business. After working in and running a team of CSMs I can provide advice to keep your clients happy and work towards your customers starting to advocate your offering.
Product market fit
I'm passionate about working with early stage companies to figure out the best go-to-market strategies. Launching a product is a complex matter so working out the positioning and pricing is a key aspect I would relish helping you with.
Technology and tools
With a speciality in MarTech & Digital Marketing from working at various B2B SaaS companies, I keep my finger on the pulse to find the most appropriate app/site/tool to solve the challenge at hand.
Venting frustration
Getting a company up and running is really difficult. The first B2B SaaS startup I worked at ended up getting acquired but it wasn't all roses. I was brought into my current role as one of the first European employees and breaking into a new market has introduced a whole different set of challenges. Venting is an important part of the process as we all need to share our difficulties and I will be here to understand your frustrations and provide guidance.
Toolkit
ActiveCampaign
I've worked with ActiveCampaign to do everything from importing contact info, build and design email campaigns as well as setting up automations for a variety of customer lifecycle journeys.
Google Analytics
I use Google Analytics regularly to identify site pain points, analyse performance marketing channel performance and build reports, typically funnel and product focussed.
Hootsuite
When building brand/product awareness I use Hootsuite to schedule posts across multiple social accounts. It' enables you pre-schedule your posts and is an excellent additional touchpoint to increase visibility.
Optimizely
I worked at a Optimzely competitor (Maxymiser) for ~5 years and have extensive knowledge in defining a hypothesis, creating experiments and defining success to drive higher conversion and continuously iterate.
Salesforce
I’ve utilised Salesforce in both a Marketing and Sales capacity to empower sales teams to automate repetitive tasks to manage your sales cycles. Creating dashboards and actionable reports to uncover impactful metrics and make the right business decisions.
Industries
Unified Communications
I work with clients to understand their requirements and develop solutions to meet those requirements. My primary role is to bridge the gap between technical expertise and customer needs, ensuring that the proposed solution aligns with the customer's objectives.
Experience
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.
E-CommerceSaaSB2BFounded in 2012, BounceX’s People-Based Marketing (PBM) cloud is the first new revenue channel with scale in 10 years. With offices in NYC and London and named the fastest growing software company in America by Inc Magazine in 2016, we currently power thousands of digital properties, expanding across a multitude of industries. For the first time, brands and publishers have a meaningful paid channel outside of Google and Facebook. We are trusted by global enterprises such as Forever21, Avis, Lufthansa, CNN, Uniqlo, Comcast and many more.
E-CommerceSaaSB2B
Conversion Rate Optimisation (CRO) expert for the Maxymiser solution following the acquisition by Oracle in August 2015, to further enhance the Oracle Marketing Cloud.
SaaSB2BMarTech
Maxymiser
Solutions Consultant, EMEAMy role as a Solutions Consultant, involved providing comprehensive pre-sales support to the Business Development teams in order to aid new client acquisition. I also provided pre-sales support to the Commercial team to help develop existing key accounts and increase overall team efficiency and knowledge through working with the Client Services teams to understand best practices and with the Product and Platforms teams to understand how the platform infrastructure and solutions operate at a technical level. Key responsibilities included: • Providing consultative insight into the application of Maxymiser’s product suite to meet business challenges • Produce industry sector specific demo sets showcasing best practice and Maxymiser services expertise and technology advantage • Manage the production of responses to RFPs and RFIs • Responsible for providing technical feedback from the market to Product Marketing regarding product functionality and market/customer demands • Liaison with Product Managers and Development to understand the product roadmap and communicate to sales teams • Input into continuous improvement of both sales presentation decks & collateral and sales process & methodology Acquired by Oracle in August 2015.
Maxymiser
Senior Digital Project ManagerAs a Senior DPM I was responsible for coordinating all parties to ensure the complete and on-time delivery of all activity defined in a client's optimisation roadmap. Focussing on an industry aligned portfolio of Media and Publishing clients to ensure the effective delivery of campaign activity. The role involved: • Guide new clients through onboarding for Business Processes • Developing effective business relationships with clients • Coordinate regular client communication and meetings • Report/manage client resource consumption and production output against contract • Mentor and train team members • Raise and manage all issues to resolution
Maxymiser
Account ManagerWorking as part of the Client Services team entailed delivering Maxymiser's market-leading conversion optimisation technologies and services to some of the biggest names on the web. Working closely with Optimisation Consultants and an in-house Technical team the AM helps to drive online conversion performance for clients through A/B and multivariate testing campaigns. As the primary point of contact, I owned the client relationship from the point of contract signature right through the annual renewal of their business. While being involved with clients from C-Level executives to marketers and technical teams the role requires the Account Manager to excel at the following: • Lead project manager for the effective delivery of testing to a portfolio of clients • Develop effective business relationships with existing clients • Identify new business opportunities with existing clients and generate additional revenue from your portfolio • Train clients in the use of our online User Interface and provide ongoing support • Communicate results and insight to clients regularly
Investis Ltd
Senior Customer Success ManagerInvestis is an international, digital corporate communications company, working with nearly 2,000 public companies in over 30 countries. Services range from designing, building, hosting and managing corporate or investor websites and online annual reports, to Investor Relations app development, webcasting and social media solutions. The role entailed managing a portfolio of Enterprise accounts. Working closely with both the clients and Investis production and development teams to deliver new and existing applications as well as providing support, advice and technical knowledge. Acquired by the private equity group, ECI Partners in December 2014.
ActivInstinct
Website Content ManagerActivInstinct is an online sports retailer which sells sporting goods to individual customers, sporting professionals, clubs and schools. Originally set-up over 20 years ago as a high street shop selling performance sports equipment with the ambition not only to offer a goods service but also to offer expert product advice. The role entailed management of the company's website, liaising with the MD and suppliers to establish product lines and the way that they should be marketed to the consumer. Acquired by JD Sports in November 2013.