Richard Anning

I help companies & founders use AI to scale faster and more cost-effectively by turning repeatable business tasks into clearer workflows, automation systems and AI-assisted processes. This includes using AI agents for research, reporting, content production, customer insight, lead generation, ecommerce optimisation and operational support. My focus is practical: reducing manual work, improving decision-making and helping teams do more with the same resources.

Richard is a successful ecommerce entrepreneur with 10 years of experience in the industry. Despite the challenges of bootstrapping I've been able to repeatedly establish profitable brands and build loyal customer bases in the ecommerce space. He has also developed a keen eye for identifying opportunities in the market, and has a knack for developing creative and effective marketing strategies to reach and convert audiences on a budget.

To build a great team you need a clear and measurable goal for what you want to accomplish. It also helps to have someone who has gone through the process and provide clear & unbiased feedback. Just hiring the right people is not the same as building a great team you need to set the right KPI's, develop a culture and understand how to reward and grow your team.

CRO is a key lever in making a business profitable.Optimising elements like user experience, persuasive copy, intuitive design, and seamless navigation, can make a big impact.

I have built CRM programmes for several brands. It is a major lever in profitable growth with high converting automations, timely campaigns and loyalty/ referral programmes.

Helping early stage SaaS founders build go to market systems and processes. I specialise in turning lean pre launch runways into scalable commercial systems ready for full-time hires or funding.

In order to break through the noise, it is important to have a marketing strategy that is creative, iterative, and compelling. I have helped scale many companies through optimised, iterative marketing & performance programmes. It is important to get the right mix of insights & creativity to out grow the competition.

Helping to understand if an idea is going to be viable and what would be involved in turning it into a profitable business. Looking at the operational & strategic requirements to turn the dream into reality.

With a foundation in occupational psychology, I empower leaders to set and achieve impactful goals that drive sustainable growth. My experience spans goal-setting, performance optimisation, and scaling strategies, helping businesses transform vision into measurable success.

Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. I have used to help drive multiple companies to the top of search rankings to support other marketing methods and build a brand.

From acquiring new customers to building better brand awareness, Facebook ads help many small businesses. It is often the cornerstone of a start up's ecommerce marketing strategy. Facebook can be a fickle friend and is more challenging after the iOS updates so it is important to truly understand what is working and what isn't.

Most Shopify stores struggle to scale not because of poor products, but because of fragmented customer journeys, app bloat, and hidden conversion leaks. I help founders to diagnose and rebuild their store's commercial mechanics, combining technical Shopify optimisation with full-funnel CRO, analytics, and CRM integration. Whether you are navigating launch on a tight budget or scaling past £100,000 a month.