connectedVIBE
Co-Founder
connectedVIBE is an AI Technology & Coaching startup focused on providing scaled executive coaching and employee development as an employee benefit for large organizations.
Rich Cannon
B2B GTM / Startup or Expansion / Microsoft Channel & Alliances / Sales - Marketing / Team Building
Alpharetta, United States English
Usually responds in 20 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
18 reviews / 23 sessions
Mon
16
Next availability
in your time zone (Athens)
Bio
Headline: Senior GTM & Channel Executive: Scaling B2B Tech from any point of revenue from $0 to $1.8B Hi, I'm Rich Cannon. I’m a senior Go-To-Market (GTM) and Channel executive passionate about helping B2B businesses scale, commercialize new products, and expand growth through partner distribution. My experience ranges from being a startup co-founder to a senior director at Microsoft, and I specialize in doing the coaching and workshops needed to build great tech teams, even globally. My career has been defined by building growth engines. As a Sr. Director at Microsoft, I was a leader on the One Commercial Partner (OCP) team, where I developed the GTM process and helped grow the US business from $100m to $1.8b. I personally managed and scaled partners like GoDaddy, Rackspace, Comcast and Accenture. I also have deep operational and startup experience. I was the Co-Founder and CEO of Impressa, where we built a SaaS e-commerce platform, licensed it to Microsoft, and grew the company from $0 to $15m in revenue. More recently, as CEO of Rali, a venture-backed SaaS platform, I led a turnaround that secured a $14m raise and grew the company to ~millions in ARR by building a GTM message ("Change that Works") and a partner channel that drove 80% of revenue. As your mentor, I can help you grow by: • GTM Strategy: Developing a full-funnel process to commercialize and scale new products. • Channel & Partner Development: Building and accelerating a partner strategy, from recruitment to co-selling. • Product Marketing: Creating the right GTM message and developing new service offerings. • Scaling Operations: Moving from a founder-led "hub and spoke" model to a matrixed management system ready for scale. Business Development: Navigating and winning partnerships with major tech companies like Microsoft, Google, and Amazon.
Expertise
Go to market strategy
I was the GTM lead for Microsoft for cloud partners both US and WW. I can help with the entire process and even have workshops for envisioning via business models, goto market strategy, offering development, launch planning, sales & marketing execution and sales acceleration via partner channels. I am not just an executive but also a founder who started multiple companies and also a hired CEO for smaller software companies looking to grow big. I understand how to create growth and manage change.
Experience
Tech North Atlanta
Vice ChairmanI lead Tech Alpharetta's Executive board and am Vice Chairman for the organization, leading strategy and change initiatives with the other executive board members and Karen Cashion, President. With 40 enterprise companies and an incubator, events and AI meetups, we work on the needs of the tech ecosystem in N. Atlanta.
Rali
CEORali is an emerging Change Platform for a company's growth initiatives that matter. It answers the question - how do you make change work at Scale? My role was to join the company's founder after receiving funding and scale a concept to product market fit, including finding partners, enterprise customers and ultimately distribution to companies whose products or industries needed to drive change at scale.
Pyramid Consulting, Inc
Sr. Director Market Expansion / Channel SalesPyramid Consulting, Inc. is a private $300m IT consulting firm to Enterprise and Corporate Accounts based in Alpharetta, GA. I lead the company's transformation from direct sales to indirect channel sales. Pyramid has an assessment, project, managed services philosophy and execution both in the US and offshore. I am seeking IP partners to support Pyramid's consulting to enterprise accounts and distribution partners who desire a scale assessment and migration methodology to win more cloud opportunities.
My responsibility was to move Microsoft's largest service provider and SI partners from licensing sales to hosting data centers to cloud subscriptions. It was an industry marketing and GTM function where me and my team took on the entire strategy and partner offering development from service creation, bundling, product pricing, positioning, to marketing and sales launch, channel development and sales acceleration through partners.
Web.com
AVPResponsible for market strategies, business development, and product initiatives within web.com (now Interland). During my tenure, reduced company’s dependence on web hosting revenues from 95% to 25% by adding product including web development, web advertising and Microsoft productivity tools to significantly grow revenue for us and our partners.
Cignant
CEO / Co-FounderLed product management, product marketing, and sales to initial customers. Raised capital for the venture. Formed Cignant from the assets of Impressa to help gift & home manufacturers and retailers sell online by providing high-impact ecommerce software.
impressa
CEOBuilt effective channel sales opportunities through partners like Microsoft, Great Plains, and American Express Tax & Business Services. Responsible for overall product direction, management, business development, channel sales, and capital securement.
Renaissance Interactive
CEO / Co-FounderCo-founded a web consultancy business focused on outsourcing ecommerce software builds for industries including Retail, Financial Services, & Healthcare companies. Worked with clients like Wachovia, Humana, Johnson & Johnson, and Policy Management Systems (CSC) among others. Grew from three original founders to 150 employees in 5 years with offices located in Atlanta, GA and Columbia, SC. Raised $20 million in venture capital after hitting profitability in 1999 (when we had over a $10+ million revenue run rate).
NCR
Senior Application DeveloperServed as lead developer in NCR’s server manufacturing facility. Responsible for EDI/purchasing, decision support, shop floor, and internal intranet development activities. Member of AT&T’s Bell Labs Internet task force bringing internet technologies to the masses (NCR was a division of AT&T then).