Lead Product Manager — Product Strategy | SaaS, Data & Growth | Fractional Advisor @ rhaissa.co | ex-iFood, ex-Netflix
Ray is an absolute breath of fresh air! She shows up with a smile that lights up the room and a warm, engaging personality to match. Her positive energy is contagious, and what really stood out to me was how genuinely she listens. Ray came incredibly prepared - honestly, we had so much to cover that we didn't even get through everything she had ready for me. The resources she brought were invaluable and her concrete suggestions opened my eyes to possibilities I hadn't even considered. She offered fresh perspectives on clustering strategies and gave me actionable ideas for demos and rollouts that were immediately useful. I'm so appreciative people like Ray are on Growth Mentor. If you're reading this, so yourself a favor and book a session with her immediately.
I had a fantastic mentoring session with Rhaissa, and it came at exactly the right stage of my business. I’m building a research-driven insight platform, and I’ve been struggling to turn strong IP and early traction into a commercially focused product. Rhaissa immediately understood the challenge and helped me bring structure to what felt like a very abstract and scattered problem. What was especially helpful was her guidance on ways of working, shifting from broad, exploratory tasks into a much more focused set of activities that will actually move the business forward. She helped me narrow down where to put my energy, what to stop doing, and what to prioritise next. She also had valuable knowledge of similar businesses and adjacent models, which provided me with concrete reference points and examples to learn from. That context made the path ahead feel far more tangible. Overall, the session was insightful, practical, and grounding. It clarified my next steps in packaging and go-to-market, and I left with a clearer sense of direction and momentum. I’d highly recommend speaking with her if you’re navigating the research-to-product transition.
My session with Rhaissa was impressive. She helped me think broadly about my startup, how to identify the personas and how to dig deeper to discover the economic value my startup will add to the customers. She also taught me the framework of Ahah and Wow moment which i found it a uselful mental model to check our KPIs. So guys dont hesitate to book a session with Rhaissa, she is a top notch mentor, she has skin in the gain.
Lead Product Manager — 10+ years turning data and ambiguity into business outcomes across AI-native product, data, growth, and B2B SaaS & marketplace platforms. Founder & product advisor at rhaissa.co. Built and scaled initiatives at Netflix, Google (via Huge), iFood, and Bradesco Next (via R/GA) — now leading a 0→1 B2B SaaS launch at Quqo across 11 EMEA markets.
I’ve helped founders turn early traction into credible funding stories — from shaping the problem with data to defining what investors actually care about. At iFood, I learned how metrics drive valuation; at Google, how clear storytelling sells vision. Now at Quqo, I coach teams on new funding prep — building signal-driven decks that connect market, product, and growth.
Help founders and PMs build genuine, value-driven communities around their product or mission. I’ve grown engaged networks through ADPList, GrowthMentor, LinkedIn and free mentorship programs — focusing on shared growth over vanity metrics.
Specialized in driving SaaS conversion and retention through data-led experimentation. At iFood (LATAM’s largest food tech), I led A/B tests and UX redesigns that cut churn and boosted revenue. My approach blends behavioral insights with lean testing — turning friction points into repeatable growth levers that scale.
Generated crucial product insights and shaped decisive strategies through direct collaboration with Data Science teams, leveraging advanced analytics and tools at iFood (largest food tech in LATAM)
Built and executed GTM strategies for global launches — from Netflix’s top-performing releases to acquisition partnerships with Google and Meta that scaled growth efficiently.
Guide founders through quick, no-code validation loops that surface truth fast — from surveys and landing tests to early signal reads. My approach blends growth frameworks from Google with the lean hustle of iFood, helping you test smarter, not longer.
Having navigated Netflix’s intense “freedom and responsibility” culture, I know how easy it is to question your worth even when you’re delivering big results. I coach mentees on reframing imposter moments into awareness, resilience, and influence.
Support PMs, founders, and operators in building emotional stamina and self-awareness through real scenarios — tough feedback loops, high-stakes leadership, and burnout prevention. Expect honest reflection, not theory: just practical mindset tools you can use the next day.
Co-led product analytics initiatives through A/B testing, data visualization, and leveraging tools like SQL and Databricks to drive strategic product decisions and achieve measurable impact.
Drove product strategy from ideation to evolution through strategic leadership, discovery sprints, and leveraging advanced techniques like GenAI for complex problem-solving.
Achieved and scaled product-market fit by driving profitable global releases at Netflix and scaling B2B platforms at iFood, evidenced by significant user growth and revenue retention.
Drove top 5 most profitable streaming releases at Netflix, achieving worldwide trending topics and leading acquisition strategies, including key GTM partnerships with Google & Meta.
Transformed service offerings into repeatable products across LATAM — securing major accounts like Itaú, GOL, and FCA through scalable playbooks and client-centric design.
Built and led high-performing hybrid and fully remote teams across LATAM, EMEA, and APAC. I help leaders design async rituals, manage cross-timezone collaboration, and create psychological safety without losing accountability. It’s about rhythm, not control — making remote work actually work.
Led comprehensive UX research, from planning to co-leading discovery sprints, leveraging both quantitative and qualitative methods with local user communities to uncover pain points and strategically inform product evolution for exceptional user experiences.
Host candid 1:1s with PMs, designers, and engineers navigating leadership pressure, burnout, or crossroads — drawing from my experience mentoring on ADPList and Topmate to help them reset and move forward with clarity.
Led project and product management over Airtable boards, prioritizing roadmap: product features, metrics, goals, release dates, resourcing, capacity, backlog, etc
Co-led product management and design discovery over Figma workspaces and FigJam. Used as a main tool for workshops, prototyping, requirements gathering and annotations.
Overlooked key metrics for product initiatives, by giving C-level visibility around milestones along the way. Typically used as a dashboard for squads and executives.
Led project and product management over JIRA boards, prioritizing roadmap: product features, metrics, goals, release dates, resourcing, capacity, backlog, etc
I also facilitated planning: quarterly OKR cycles, aligning product, roadmap, and operations under shared outcomes and data-driven priorities on behalf of Google Inc.
I helped run A/B and multivariate tests using Optimizely, establishing experimentation rituals adopted across squads in the past technology companies.
Designed and scaled analytics frameworks and dashboards empowering executives and squads to track KPIs, optimize conversion, and improve business visibility.
Led end-to-end discovery and validation for global products, translating qualitative and quantitative insights into actionable product and GTM decisions.
Drove product and content strategy across LATAM for leading streaming and media platforms, bridging creative storytelling with data-driven distribution at scale.
Led product marketing for Netflix LATAM, delivering top-performing global releases like La Casa de Papel and The Witcher, and driving record-breaking engagement across the Brazilian market
Proven track record in scaling B2B SaaS platforms across multi-market environments — driving data-led growth, agile transformation, and recurring revenue expansion.
💡 Advisory, fractional/consulting, and speaking engagements as a product leader. - 1:1s for companies & founders — turning messy data & ambiguity into strategy that sticks. - Rated 4.95/5 across 90+ sessions (via GrowthMentor and ADPlist); recognized for structured thinking & actionable, no-fluff feedback.
🚀 0→1 B2B procure-to-pay (P2P) SaaS for healthcare, live across 11 EMEA markets by 2027 · Partner to CEO/CTO/CPO · Lead 4 PMs/BAs.
🍔 Data & marketplace products for LatAm's largest food-tech — 1→N platform, 350K+ MAU · Led a 10-person squad.
🔎 Consumer growth for a 100M+ MAU Google product (via Huge) · Led a 10+ person team in the Strategy Craft org.
🎬 LATAM PMM — acquisition & launch strategy for global IPs (La Casa de Papel, The Witcher, The Irishman).
🏦 Mobile-banking fintech for Bradesco Next (via R/GA) — 0→1 MVP with a <10-engineer squad.
🏦 Product Ops — digital product for LATAM banking (via Huge), with travel as a secondary vertical · Brazil, Peru & Colombia.
🏟️ Digital Marketing Coordinator for Rio 2016™ (via RIOgaleão / Tom Jobim Airport), alongside Changi Airports Int'l (CAI). - Partnered with 50+ stakeholders & agencies (Ana Couto, Huge, Accenture) on airport experience & communications. - Supported cross-functional planning & execution for large-scale customer and operational initiatives.
⚽ Supported Real-Time Marketing and content operations for Powerade during the FIFA World Cup Brazil 2014™. - Coordinated cross-functional workflows across 20+ stakeholders, agencies, and creative teams. - Supported campaign planning, execution, and operational delivery for high-visibility consumer initiatives.
🥤 Supported digital product and campaign initiatives for Coca-Cola, alongside partners including CI&T and E-Life. - Contributed to award-winning initiatives, including Coca-Cola Happiness Refill, recognized at Cannes Lions. - Coordinated agile workflows, delivery operations, and stakeholder communication across digital and consumer campaigns.
