Growth Advisor & SEO Strategist | Co-Founder at PromptRush (AI Visibility Tracking)
Rafayel demonstrated an in-depth understanding of SEO, which helped us identify potential issues with our website. I’m very grateful for the session and can highly recommend his expertise. A lot of action items that we can work on now while we were totally empty handed before we had the meeting.
I had a great conversation with Rafayel who was able to share his expertise on App Store Optimisation and provide personalised recommendations on what we should focus on next. We also covered SEO practices, for which Rafayel provided valuable insights on how the space is evolving for AI-powered listings. Would highly recommend!
Rafael was well-prepared for our call, having reviewed the website in advance, and provided great insights on the future of SEO in the new Google anti-AI landscape. He shared his thoughts, popular practices, and gave detailed answers to all my questions. His guidance was truly helpful.
I help companies build sustainable organic growth systems by combining technical SEO, product strategy, and data-driven experimentation to drive measurable results. As Co-founder and CEO at PromptRush, I am building an AI Visibility Tracking platform that helps companies understand and improve how their brands appear inside large language models (LLMs). This is where search meets AI, and where brand visibility becomes measurable in a new way. Alongside PromptRush, I advise startups, agencies, and marketplaces on growth strategy, covering SEO architecture, keyword mapping, technical audits, and performance frameworks that convert visibility into traction and revenue. Before moving into advisory and founding work, I led SEO and ASO initiatives at CoinStats, driving user acquisition and retention through full-funnel optimization, and at LottieFiles, where I focused on scaling global organic growth through community-led and technical SEO strategies. If you are looking to connect about SEO, growth systems, or improving brand visibility in the AI landscape, I would be glad to help.
I specialize in crafting and implementing cutting-edge strategies that significantly boost organic search visibility and traffic. My expertise encompasses technical SEO, on-page optimization, sophisticated link-building techniques, and comprehensive keyword research. My track record includes dramatically improving organic search performance for high-scale websites, showcasing my ability to navigate the complex landscape of search engine algorithms and user engagement metrics effectively.
Primary tool for content creation when it comes to SEO. Have been using the Content Editor feature since it's inception and the ability to create content outline eases the communication with the content writers.
Since 2016, I have been an advanced user of Ahrefs, utilizing this powerful tool for my day-to-day SEO activities. My proficiency with Ahrefs allows me to conduct deep dives into competitive analysis, backlink research, content gap analysis, and keyword tracking with precision. My ability to leverage Ahrefs to its full potential is a cornerstone of my SEO strategy, ensuring data-driven decisions that support and enhance my comprehensive approach to search engine optimization.
Everyday part of my SEO Toolbox. Essential in backlink analytics, competitor analysis, keyword research and many more. Have been using it on all of the projects I've worked on since 2017.
Leading PromptRush, an AI Visibility Tracking platform that helps brands measure and improve how they appear across large language models (LLMs). Overseeing product direction, go-to-market strategy, and partnerships to redefine how companies understand discoverability in the age of AI. Driving growth through experimentation, technical SEO insight, and data-driven product development.
Advising companies across SaaS, fintech, marketplaces, and creative tech on scaling organic growth. Supporting teams with SEO architecture, keyword strategy, and technical frameworks that translate search visibility into measurable business impact. Key Focus Areas: • Technical SEO audits and site structure • Keyword mapping and content frameworks • Growth consulting and analytics setup • Training and team enablement
Managed SEO strategy for IconScout, a creative marketplace owned by LottieFiles. Developed scalable SEO frameworks for asset pages, categories, and collections to increase visibility and conversions. Achievements: • Strengthened internal linking and tag structures • Improved organic performance across multiple languages • Led content and metadata optimization for design assets
Drove global organic growth for LottieFiles through technical SEO and community-led initiatives. Developed scalable keyword and content strategies across multilingual markets and product categories. Achievements: • Improved organic visibility of design assets by optimizing technical infrastructure and metadata • Strengthened community growth through targeted content and outreach strategies
Led the SEO and ASO strategy for CoinStats, one of the top crypto portfolio trackers. Increased user acquisition and retention by aligning search data, content strategy, and product development. Managed cross-functional collaboration between marketing, design, and engineering teams. Achievements: • Improved visibility for high-intent keywords in the crypto finance sector • Enhanced app discoverability through ASO optimization and localized metadata • Contributed to consistent month-over-month organic traffic growth
Worked on global SEO initiatives for Picsart, one of the world’s largest creative platforms. Collaborated with product, content, and data teams to enhance discoverability and optimize performance across key markets. Achievements: • Improved visibility for competitive design and editing keywords • Optimized metadata and site architecture for global reach • Contributed to cross-functional growth experiments
Search Engine Optimization Manager at ucraft.ru and ucraft.jp
Managed SEO and content marketing strategy for Renderforest, a creative automation platform for videos and branding. Developed and executed keyword, link-building, and localization strategies to grow traffic across multiple regions. Achievements: • Increased organic visibility across high-intent product categories • Built SEO frameworks later adopted company-wide • Improved technical and on-page optimization across markets
Business Consulting, Digital Marketing, Agile/Scrum Project Management, Digital analytics
Meetings with community representatives, Project promotion, Idea gathering, Project writing, Fundraising.
Research of potential donors or grant programmes, Idea development, Project writing, Coordination of approved projects, HR and PR of the project, Logistical planning, Monitoring, Reporting.
PR materials (Brochure, Visit Cards, Infosheets) development and promotion, Social Media Management, Website management, Assistance in PR of projects.
