Pierpaolo Maniglio

Developed Match Me With AI, an LLM selector aggregator, as a strategic R&D initiative to evaluate the commercial and operational impact of Agentic "Vibe-Coding" workflows Technical Execution: Architected a full-stack AI matching platform using Google AI Studio, Bolt.new, Lovable and LLM orchestration, moving from concept to functional MVP in record time. Strategic Insight: Leveraged the project to stress-test AI-native development cycles, identifying a 70%+ reduction in traditional engineering overhead through prompt engineering and autonomous agents. Advisory Application: Utilizing findings to advise C-suite stakeholders on integrating "lean tech" methodologies and GenAI workflows into legacy enterprise structures.

LinkedIn

Business Development, Creator Partnerships

January 2026 - present

Driving creator partnership strategy within LinkedIn's Content Development organization, focused on identifying, evaluating, and signing top-tier creators across the platform's monetization and learning programs. Core responsibilities include competitive market analysis across the creator education and content licensing landscape, creator evaluation and segmentation, deal structuring and negotiation, and end-to-end program management — from outreach through contracting, onboarding, and performance optimization. Working cross-functionally with Legal, Product, Editorial, Sales, and Marketing to build scalable partnership frameworks that incentivize the world's most credible professional voices to make LinkedIn their primary platform. This is a zero-to-one environment: designing the playbooks, processes, and deal structures that will define how LinkedIn partners with creators at scale.

Reuters

Global Director, Strategic Growth

June 2021 - December 2025

Leading key Strategic Accounts commercial, content and revenue partnerships (FAANG+), including audience development and content distribution/monetization strategy across: - Apple News - Twitter (Video, Sponsored Packages) - Meta (FAN, Video, Instagram) - Google (YouTube) - Microsoft (MSN) - Emerging & New Platforms (Live Messaging, APAC etc.)

PugliaTechs

Ambassador

January 2025 - November 2025

PugliaTechs is a nonprofit community dedicated to transforming the Puglia region into a Global Tech Hub. It represents the full tech ecosystem—including startups, investors, and institutions from AI, cleantech, and energy to medtech, life science, space, rail, maritime, industrial, chemical, green, agritech, and beyond. As Ambassador, I orchestrate events, networking, and knowledge-sharing to foster collaboration, spark innovation, and reduce fragmentation.

H-FARM

Mentor @ Master in Digital Entrepreneurship MADE

January 2020 - January 2023

Faculty and program: https://www.h-farm.com/en/education/college/master-programs/made/faculty

Reuters

Director, Off Platform Development & Social

August 2019 - June 2021

Leading strategy to grow all FAANG+ strategic partnerships, to distribute and monetize news content on 3rd party platforms. Responsible for developing the organization’s brand, commercial operations and audience across all off platform channels, driving 8-figure budget and growth also among: Twitter (Amplify, Sponsored Packages, automation), Facebook (Video, News tab, Instant Articles), Apple (News app monetization, Stocks), Google (YouTube), Microsoft (MSN), Amazon (Kindle), Reddit Key Responsibilities: • Driving brand presence and developing audience off platform. • Optimizing traffic with a data-driven approach to publishing, automation and content creation. • Driving all off platform channels operational efficiency through optimal resource allocation and cost optimization. • Leading innovation by leveraging cutting edge platform knowledge, consumer trends and strategic insights. Key Achievements: • Far exceeded increasing business goals multiple years in a row, with +178% vs global revenue targets in 2020. • Honored with a Business Transformation Award in 2021, as top business leader within Reuters consumer.

Circle of Intrapreneurs

Board Member, NYC Chapter Leadership Team

August 2017 - December 2020

The Circle of Intrapreneurs is a global movement designed to inspire, guide, develop and deliver purpose-driven business ideas from young social intrapreneurs in large, corporate organizations. With almost 3000 members in over 40 countries, the Circle creates positive social change through business by leading a community of young changemakers. We support them with mentoring and advice from leading intrapreneurs, encourage pan-industry collaboration to solve shared societal problems, and drive advocacy of the intrapreneurial agenda within corporations. As member of the NYC Chapter Leadership team, my main objective is to grow the local community by involving inspired and positive thinkers in New York. I help organize social events, establish the digital presence, connect business leaders across big corporations & startups, develop local partnerships with other networks pursuing business for good. Get in touch to hear about future initiatives! #DoWellDoGood

Reuters

Senior Manager, Strategic Partnerships & Social Media

November 2017 - August 2019

Responsible for uncovering new business opportunities across all of Reuters Consumer. Identify and develop partnerships to ensure financial growth and profitability within our organization. Key responsibilities: • Collaborate with product, analytics and editorial team to evaluate additional opportunities for audience growth. • Work closely across multiple functional areas (Design, Development, Product & Ad Operations) in order to execute deals. • Manage Reuters.com owned, earned, paid and shared social media and audience development strategy • Responsible of cross-platform content distribution to increase media reach, engagement and recirculation to ultimately drive audience growth and referral traffic.

Thomson Reuters

Global Lead of Social Media Marketing | Reuters.com

March 2016 - November 2017

Managing Reuters.com owned, earned, paid, shared social media strategy. Developing a global social strategy for Reuters.com liaising with editorial, sales and custom solution teams primarily in the U.S. and UK/EMEA region, with India and Japan as following priorities. Key responsibilities: • Audience Development: Deliver insights to make informed decisions to increase the number of new users across Reuters’ consumer products driven from social media platforms, including but not limited to Web Desktop, Mobile, Apps, Podcasts, Blogs, Video, Native formats • Lead special projects and social partnership including Twitter Moments, Facebook Live and native video strategy, Twitter Amplify monetization. • Digital Business Development: Ownership of direct relationship with existing and new social platforms, agencies, vendors and tools providers. Assess and develop media partnership opportunities • Content Monetization Strategy: Coordinate with Sales, Editorial and Custom Solutions Team to create new revenue streams opportunities for social content

Thomson Reuters

Global Digital & Social Media Marketing Manager | Reuters.com

March 2015 - March 2016

Responsible of cross-platform social content seeding and distribution to increase media reach, engagement and recirculation. Ultimately driving social referrals traffic and audience development, generating ROI for the .com advertisement business model. TASKS • Digital Business Development: Ownership and management of direct relationship with social platforms, agencies, vendors and tools providers. Develop strategy for emerging platforms. • Audience Development: Deliver insights and foundation to make informed decisions to increase the number of new users across Reuters’ consumer products driven from social media platforms. • Organic and Paid Media Strategy: Work within the budget to design, execute and interpret a social strategy that primarily delivers increased numbers in referral traffic to Reuters.com • Content Monetization Strategy: Coordinate with Sales, Editorial and Custom Solutions Team to create new revenue streams opportunities for social content. • Digital PR and Live Events coverage: Develop current and prospect media partnerships opportunities, engage with online opinion leaders and media influencers. • Data Analysis and Reporting:Track main digital and social KPIs, develop data-driven approach to optimize content strategy and reporting on consumption, sharing, lead-gen and sales metrics, along with overall ROI metrics.

The Coca-Cola Company

Social Media Manager jr. Italy - Central & Southern Europe

October 2013 - February 2015

Citizen Interaction Centre (CIC) team - Central & Southern Europe business unit - 23 Countries. Responsible for Italian “My Coke” social media brand presence. Tasked with driving digital brand engagement through leveraging real-time digital conversations in crafting and implementing effective content marketing amplification strategies. TASKS • Social Media Processes lead: Coordinating central digital team and local internal / external stakeholders (brand team, PAC, legal, SRA, digital agencies) to ensure consistency and simplify internal social media procedures. • Social Media Strategy and Content Amplification: - Content Management: Structure Editorial Calendars across platforms and generate local content to enrich plans relevancy Craft and execute local specific Social Media campaigns activation. Develop Real-Time Marketing content strategic inputs - Media Strategy optimization across channels, in coordination with Connection Planning Manager - Digital Brand PR and Influencer Strategy for content seeding and amplification - Community Management: Real-Time conversations management on owned and non-owned channels • Social CRM and Knowledge & Insights (Using major CRM, content management and analytics tools): - Social Media Monitoring - Web Listening - Active and Proactive Engagement - Reporting and qualitative/quantitative analysis (both Brand Marketing and Corporate topics) - Test and assess new tools

The Coca-Cola Company

Events and Sampling Project Manager

April 2013 - November 2013

Implemented experiential sampling and events projects to create interactive brand stories that were emotional, meaningful and memorable to build brand engagement and drive recruitment. • Fanta Lemon and Kinley Sampling Tours: trial and awareness objectives - 2 MLN contacts reached • Coca-Cola Cup 2013 Football Experience with Juventus FC: drove new generation recruitment through promoting active lifestyle & sport. • ‘Share a Coke’ events and experiential sampling integrated plan across summer 2013 season – 500K+ unique contacts • Sprite & NBA asset management: managed 2013 NBA 3X Street Basket tour across Italy – 5 grassroots events

The Coca-Cola Company

Marketing Activation Manager Assistant

October 2012 - May 2013

Portfolio: Flavors - Fanta, Sprite and Kinley. • Independent management of several projects across brands managing relevant DME budget. • Provided local agency direction for corporate Digital, Creative and Media projects. • Tracked brand performance, health&reputation using internal and external data (Nielsen, GFK, B3). • Coordinated with Bottlers to secure the coherent implementation of strategies and on-field activation. Achievements: • Finalist at Global Facebook Studio Awards: “Fanta Break Time” digital & social media business case • “Fanta Break Time 2012” Awarded among Best Holistic campaign at NC Awards 2013 • Fanta In-store promo leveraging brand asset partnership with Italy’s N.1 TV-Show “Amici” (3K+ POS activated) • Fanta Lemon re-launch in Italy: awarded as “Product of the Year 2014” within 10 months.

Kellogg Company

Brand Manager Assistant

January 2012 - July 2012

Portfolio: Kellogg’s Extra, All-Bran, Optivita, Coco Pops (2nd brand in Italy). • Performed quantitative analysis: brand performance tracking using internal and external data (IRI, IHA, GFK). • Led brand development and all agency-coordinated marketing activities (Creatives, Digital, Media). • Involved in media planning, coordinating category events and the innovation process with HQ/regional teams. • Engaged in P&L reporting and forecasting, and budget allocation. Achievements: • New Product Development: Managed the launch of All-Bran Pepites, successfully reaching foreseen Weighted Distribution and volumes for Q1. • Managed co-marketing activities including Kellogg&Parmalat, “Wake up to breakfast” with Juventus F.C.

Venevision

Digital Media Project Manager

August 2011 - December 2011

Development of online and digital media strategy to adapt the core business to tablets and mobile devices. • Competitive scenario and business model analysis - including YouTube, Netflix, HBO, Hulu. • LATAM market strategy development, targeting 353K customers in US territory. • Digital product development and analysis of media consumption in US

Selling B2B landline, mobile and ADSL bundles (Wind, Fastweb and Vodafone) across 5 regions of North-East Italy • Two-time “Best Employee of the month”: 900+ SIM cards contracts closed in 1 month. • Winner of the company logo redesign contest