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Pete Boyle

Growth strategy with a focus on copywriting and clearer communication

London, United Kingdom (+00:00 UTC)from Coventry, United Kingdom
Usually responds in 1 day
$200 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
19 reviews / 20 sessions
Tue
13
Next availability

Bio

Yo, I'm Pete. Based in London, UK and the founder of GrowthModels.co and DeRev.co. I've had 10 years in growth, first as a copywriter, then as a conversion specialist, finally as a strategist and CMO. Here are a few career wins. - Helped grow Recart from $3000 MRR to $230,000 MRR within 18 months - Helped Jumper.ai generate an email list of 16,000 qualified leads within 24 months through organic traffic - Helped Tipster’s Portal generate 9037 new customers within a 3 month period - Mapped out the launch plan of a brand new product in the health and fitness space to a cold audience of 5,000 people generating just under $14,000 in week 1 with sales projected to be 6-figures within 1 year - Consulted and managed the launch of a new tech offer in the weight loss space which is now generating hundreds of new users per week - Creation and sale of my own biz opp offers to create a 6-figure income My history is in copywriting and clear communication. Now, I look not just at single elements like sales pages, but on the entire journey. My biggest wins have come not from optimising a single asset like a sales page to be the best in class, but from making the journey for the customer as seamless as possible. You need to assess the threat level of each action you're asking them to take when moving from complete stranger to paying customer. And you need to alleviate the fears and create a journey that makes them want to continue to the next step. A lot of folk overlook Yes Ladders in marketing to their detriment. I've generated far greater results by looking at the journey as a hole over optimising singular elements. I'll help you identify the bottlenecks in your current strategy and outline what I think would be best to test to widen those bottlenecks.

Expertise

  • Bootstrapping

    Over the years I've grown several of my own companies without funding to low and mid 6-figures in different industries and with different offers. I've also helped others generate 5 and 6-figure campaigns with no funding.

  • Content marketing

    I've worked as head of content and chief copywriter for several brands. Heading up and growing content teams to help secure several #1 spots in the SERPs and drive high conversion rates.

  • Copywriting

    Worked as a long time as a freelance copywriter helping brands of all sizes from small independent creators to HubSpot generate better conversions and sales from their sales copy.

  • Email marketing

    As a copywriter, I spent the vast majority of my time improving sales pages and email sequences. I mean, email has the highest ROI - so why wouldn't you focus there?

  • Growth marketing

    I now spend the vast majority of my time helping brands build better growth marketing strategies to hit their next milestone. And on one of my businesses, all I do is analyse the best growth marketing strategies out there. It's helped me create multiple profitable strategies.

  • Idea validation

    One of the biggest steps I took to help me make more money from my own products was devising a better idea validation process. I can share with you the best methods I've found.

  • Product launches

    As a solopreneur I've had the fortune to launch multiple products of my own design and creation. I've failed a lot, but I've also succeeded more than a few times. I can help you avoid the mistakes I made when launching failed products.

  • User research

    Great copywriting always begins with user research. When working as a copywriter I spearheaded multiple user research campaigns to help us get the angles and language needed to attract new users.

Toolkit

  • ActiveCampaign logo

    ActiveCampaign

    Used ActiveCanmpaign for my own businesses at one point and have used it with multiple client businesses over the years. A solid ESP choice for serious marketers.

  • Drip logo

    Drip

    I've used Drip as my own ESP for the last few years and it's helped me drive thousands of dollars in revenue for my own brand and offers. I'm continuing to use it for the foreseeable future.

Industries

  • SaaS

    Worked with dozens of SaaS brands over the years. both B2C and B2B. I help them design better marketing strategies with a focus on content/copy and messaging to better show their key benefits.

Experience

  • PJBoyle

    Founder

    I’ve been building things for 13 years. I went out on my own and started out with copywriting, learning how to actually move the needle with words. This led me to strategy and building my own service and product businesses, where I've spent a decade as a fractional CMO and founder. Really though, I'm a growth systems guy who spends his time findingwhere systems are broken and build the engines to fix them. I’m not interested in "innovation" for the sake of it. I’m interested in removing friction. I look for the parts of an industry that are stagnant, messy, or just plain stuck because everyone is following legacy rules that don't work anymore. Then I build the digital systems to liquidate that friction. Current focus is two fold. 1. Addressing the issue with UK "ghost homes". Right now, I’m applying that DNA to the housing crisis. There are over 700,000 empty homes in this country sitting around while people struggle for housing. It’s a massive, high-friction problem caused by bad data and outdated thinking. I'm building something to help us get these properties moving again. 2. China <> UK opportunities. I spent 4 years living between Hong Kong and China. At one point, I was pretty fluent in Chinese (which is now very rusty). I believe there's great potential here for many UK and Chinese businesses to prosper together. Not sure what that looks like, but right now I'm doing preliminary research to find the sticking points and figure out how I might be able to help grease the processes. If you’re into systems over hype, we’ll probably get along. Reach out if you want to talk about property, friction, China <> UK business, or building things that actually work.

  • Growth models

    Founder

    At growthmodels.co I break down today's most successful marketing and growth tactics so you know what to do to grow your business's revenue. In addition to these analyses, I then create various templates and growth marketing approaches for our readers to use in scaling their own business. For those who need extra help, they can secure my services as a growth advisor / Fractional CMO to help lead their growth efforts.

  • Vagrant Press

    Founder

    Founded Vagrant Press to solve a reader problem: hundreds of Kindle books go on sale every day, but most of them are noise. VP filters for proven books... highly-rated, well-reviewed, meaningfully discounted, and delivers them by genre so readers find the deals worth their time.

  • DecentReviews

    Founder

    With DeRev I want to help people who are breaking into or already entrenched in the world of Web3 make smart decisions. We spend our time providing impartial reviews and user generated opinions on the platforms and tools within the space. And we're building a media team to expose the scams and frauds in the world of Web3 to help stop people from losing their investments unnecessarily.

  • Evident Studio

    Interim/Fractional CMO

    Managing the marketing and growth for Evident as a Fractional CMO, including: - Outlining growth strategy to generate more high-quality leads - Advising on and assisting in creation of marketing assets to attract and close leads - Improving brand recognition - Building low-maintenance systems to create a perpetual lead generation process

  • Diat

    Growth adviser

    Advising on the GTM strategy for a new health and wellness app. Diat takes a different approach to many similar offers in the space by pairing users with registered dietitians to help them get the expert help to hit their long term health goals.

  • Miboko

    Fractional CMO

    Brought in to help Miboko get their initial round of beta testers and growth strategy in place. - Generated qualified 6000 beta testers within an 8-week period - Build the marketing team from scratch - Assisted in the transition between development agencies for app improvements - Liaised with dev agency to action improvement based on beta tester feedback - Helped create longer-term marketing strategy and GTM once the beta tests were complete and app improvements implemented Miboko is a weight loss app that uses a revolutionary CGM to help users get a better understanding of how the food they eat impacts their health.

  • Have a Word

    Founder

    Founded Have-a-Word.com. Originally intended to help other freelan ce copywriters hone their craft and build better businesses. Now focused on helping all businesses improve their copywriting and growth strategy by offering... - Tonnes of free content on basic copywriting and marketing principles - Breakdowns of good copywriting examples - Rewrites of poor copywriting examples for better clarity and impact - Deep dives of successful brands' marketing and growth strategies - Ongoing interviews with founders, marketers, and growth folk at successful brands

  • Peter Boyle

    Growth Consultant

    Growth Consultant assisting brands in the SaaS and ecommerce sectors increase overall conversions through effective, streamlined strategy and effective copywriting. We focus not just on crafting killer landing pages and streamlined user experiences, but making sure our clients are quick to see positive results from our campaigns. My client's have included; Febreze, Singtel, SMARTASSISTANT, Yieldify, Crazy Egg, Camelot Property Management, Jumper, Recart and more.

  • jumper.ai

    Head of Content and Copy

    Heading up jumper's content and copywriting teams. Devising article ideas Managing a team of 5 writers Reporting directly to founders Weekly experimentation schedule Managing email marketing strategy Increasing key metrics (ToS, bounce, sign-ups, free to paid trials)

  • Recart

    Head of Content and Growth

    Recart is one of the fastest growing paid apps on the Shopify store. Within the first year of operation we grew from zero users to over 20,000, and $0 in revenue to $202,000 in MRR. At the time of writing, Recart has helped ecommerce store owners recapture more than $100,000,000 in potentially lost revenue. At Recart I fill two primary roles. 1 - Copywriter. I craft all landing page content and assist on educational content to convert first-time visitors into free trial users, and those users into paying customers. 2 - Content Manager - Managing a small team of writers to create some of the best, most actionable ecommerce articles around. I also secure strategic partnerships with some of Shopify's other awesome apps and provide engaging content for the Facebook group.

  • Camelot Property Mangement Ltd

    Guardian Manager

    Main Responsibilities - Created a new format and template for online advertisements that increased conversion rate by 26%. - To recruit, interview, select and place occupants (guardians) into properties. - To manage a portfolio of approx 400 property spaces to minimise vacant rooms, and maximise income. - Liaise with guardians over issues of finance and operational matters. - To regularly visit property, in order to allow prospective residence to view the property’s as well as ensuring that properties run smoothly. - Administration of the guardian paperwork, including financial details. - Liaise with Account Manger and other Senior managers to prioritise workload and give regular reports on empty spaces. - Move guardians between properties when property is due to be handed back, to maximise the property security in the remaining management time. - Assisting the marketing department create English language B2C sales materials, newsletters, social media posts and blog posts. - Line manager for the guardian manager interns. - Covering Emergency Phone duty for 2 weeks of the year.

  • EVERGREEN LINE

    National Transport Organiser

    - Organisation of national delivery jobs to road/rail hauliers - Routing of resources for export services - Ensuring cost of delivery is kept to a minimum, outstanding charges are pursued and acquired - Close liaison with hauliers, nationwide depots and other departments within company - Updating of daily allocation and stock reports - Pursuing outstanding costs

  • Excel Education

    English Teacher and Corporate Trainer

    - Conducting private and group classes in English to different age groups and nationalities including those from Hong Kong - Create spoken and written business English courses - Create and conduct spoken and written business English courses for companies including, NYK logistics, KCRC and McDonalds - Create materials and provide training for the Hong Kong Civil Service and Police - Transcription work for TVB Pearl - Proofreading and editing of business communications for clients - Writing for the companies monthly newsletter - Creating teaching materials for lessons in various schools throughout Hong Kong

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