Head of Product Marketing at Dialogue (Canada's leading virtual care provider)
Had a brilliant session with Pallavi. She started by asking some fundamental questions about my role and took the time to properly understand what I'm working on, which made the whole discussion so much more productive. We covered not just the "what" but the "how" e.g. resourcing and time management. Came away with loads of insights (and a few well-needed reality checks!). Excited to get going.
I’m a marketer with 10 years under my belt — the five most recent ones in B2B SaaS product marketing. After working at various startups, I’ve discovered that I thrive in fast-paced, ambiguous environments. When things become chaotic or stressful, I tend to become calm and focused on just getting things done. Although I’m experienced in most things product marketing, such as positioning, messaging, competitive intelligence, GTM enablement, product launches, and GTM strategy, the following are the ones I enjoy the most and therefore excel at: ✅ Adopting a systems-thinking mindset to align cross-functional stakeholders ✅ Building scalable processes that drive efficiencies and growth ✅ Building relationships and influence ✅ Ruthless prioritization and focus on furthering current business goals ✅ Using AI to enable and scale product marketing workflows I firmly believe that the hard (technical) skills aren’t actually what’s hard about product marketing. It’s the soft skills that usually make or break PMM initiatives — finding alignment, breaking down siloes, questioning assumptions, or influencing without authority. Always curious about what product marketing looks like across different industries, I look forward to getting to know you and your current challenges, and hopefully helping you unlock new ideas for growth. If any of the above resonates with you, let’s connect!
Recruiting high performers, managing performance and motivation, ensuring cultural fit, hiring people with a growth mindset versus those who possess the right skills on paper, setting vision and expectations, and managing professional development and growth.
Specialized in building thought leadership, bottom-of-funnel, and enablement content for B2B SaaS that: ✅ Speaks to the buyer's pain points and challenges; ✅ Builds social proof; ✅ Demonstrates value and return on investment; ✅ Showcases product spotlights and updates.
Some strategies that have worked incredibly well for me are: ✅ Saying yes to the things that scare you (in a good way) as a way of building confidence; ✅ Seeking "friendtors" who validate and ground you; ✅ Having a "fake it till you make it" outlook on work and life.
Experienced in ✅ Breaking down siloed approaches and ensuring cross-functional alignment; ✅ Building scalable approaches and processes for launching products; ✅ Collaborating with Sales and Growth Marketing to build pipeline
As a product marketer, I'm experienced in: ✅ Building positioning, messaging, and competitive differentiation; ✅ Buyer research and persona building; ✅ Competitive intelligence, objection-handling, and landmines; ✅ Product launches; ✅ Go-to-market strategy. I've been an individual contributor, founding PMM, as well as a people manager who has scaled product marketing from a solo operation to a team of 4 by demonstrating how product marketing addresses key business growth needs.
Using Cowork and Code to automate workflows and increase productivity for myself, my team, and Go-To-Market by building shared context files, Projects, Skills, and Routines.
Dialogue is a leading virtual care provider that empowers organizations to build healthier, happier, and more productive teams. Dialogue's health and well-being programs provide organizations and their members with tailored, measurable, and quality clinical care.
Founded in 2009, Amilia is on a mission to bring eCommerce to the activity and recreation industry. Its SmartRec™ platform empowers businesses, community organizations, and Parks & Recreation agencies to offer, manage, and sell activities online.
Headquartered in Montreal, LVL is an award-winning digital media and technology company that designs, builds and operates powerful video platforms and tools for the global media and entertainment industry.
Founded in 2008, FoxyMoron is an award-winning full-funnel creative and performance digital agency that provides solutions to create future-ready brands on digital platforms, through an integration of content, technology, media, and data.
