Raku Digital
Founder & CEO
Through Raku Digital I provide on-demand CMO and Digital Marketing services to organizations of any size. Industries covered are: B2B Saas, B2C Saas, Crypto, B2C Retail, Consumer Finance, Health Tech.
Niklas Sluijter
Sales & Marketing Catalyst / CMO-on-Demand
Helsinki, Finland (+02:00 UTC) English, Dutch, Finnishfrom Utrecht, Netherlands
Usually responds in 10 hours
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
5 reviews / 9 sessions
Wed
04
Next availability
Bio
I'm a leader with a track record of building and empowering high-performing teams. In my experience, providing a clear, structured environment helps each team member grow and succeed. As a leader, I view myself not as standing above the team, but as being a crucial part of it, ready to provide stability in challenging times. I take a logical, data-driven approach to marketing, specializing in SEO. My focus is on using data to understand market needs and provide valuable insights that can help drive your business growth. I make decisions and craft strategies with the potential value to the business in mind. My goal is not just to generate immediate returns, but to create a robust and transparent roadmap to sustained success. I'm particularly passionate about working with B2B SaaS startups. I find joy in helping startups enter new markets and grow their businesses. The pace, diversity, and unique challenges of this sector keep my work exciting and fulfilling. Effective communication and value delivery are at the core of my client interactions. I strive to understand what customers truly need and want, without falling prey to tunnel vision. I aim to provide value in every interaction, even if a business agreement isn't immediately reached. Let me demonstrate how my work can make a positive impact on your business.
Expertise
Building a team
I'm a leader with a track record of building and empowering high-performing teams. In my experience, providing a clear, structured environment helps each team member grow and succeed. As a leader, I view myself not as standing above the team, but as being a crucial part of it, ready to provide stability in challenging times.
Marketing automation
My approach is to develop efficient marketing & sales processes which ultimately are automated to their fullest extent, liberating human talent to focus on adding value where technology can't.
SEO
In my book SEO is the foundation of any sound marketing strategy. Through proper research and understanding of what makes the internet tick, you can uncover all the secrets on how to best position your company and products.
Sales
You can never stop delivering value to your customer. This is why it's incredibly important to have a revenue generation organization in which all stakeholders are 100% aligned. I know how to build teams, processes and systems that
Toolkit
AdRoll
My goto programmatic channel. Great coverage in media which usually use their own private offerings. Excellent tool for getting beyond Google Ads and Bing Ads
Ahrefs
Ahrefs is my goto marketing tool, not just for SEO. I also use others (often in parallel), but prefer Ahrefs due to it's more comprehensive databases.
Amplitude
Been part of the implementation and integration as well as an end user of Amplitude for app performance tracking. While mostly used for user activation, it's been instrumental at creating and managing experiences during user acquisition.
Basecamp
I use it when forced. I don't like it. There's much better products out there that can do similar and more. It's a product that rested on its laurels and did not feel the need to evolve.
Customer.io
Implemented for marketing and activation of app users. Integrated via Segment. Used for push communications and drip campaigns based on user action and behaviour.
Google Analytics
This one is self explanatory. While not absolutely necessary to implement for every single marketing department, it does help with integration of data.
Looker Studio (Google Data Studio)
Most robust, free solution I've found for compounding marketing and sales data from several sources. Always aimed to work with Vanilla integrations, but have relied on Supermetrics, Hevo and others to pipe more exotic data.
Google Search Console
Can't have SEO without Webmaster tools, most importantly Search Console. Which ism y main reason for using it. Tells you how things really are, compared to what your SEO tools say.
HubSpot
Have executed 6 Hubspot implementations since 2012 and structured its Marketing, Sales and Support tools for a wide variety of use cases and businesses.
Intercom
The grandfather of chats. Nowadays a bit outdated but still very suitable for lead generation and support. Especially their knowledge base is a solid product.
Kissmetrics
Implemented and used KISSmetrics in a Customer 360 project. Did not integrate the data much further, but utilized it in analysis and marketing optimization.
Looker
See Data Studio. Most robust, free solution I've found for compounding marketing and sales data from several sources. Always aimed to work with Vanilla integrations, but have relied on Supermetrics, Hevo and others to pipe more exotic data.
Mailchimp
Quite often part of the bread and butter of any marketing department back in the day due to their freemium model. Picked it up exactly for that reason and also for its simplicity. Nowadays prefer more technical tools.
Microsoft Dynamics CRM
Built custom integrations between Microsoft Dynamics and Hubspot for Enterprise sales management and reporting. Used Scribe online to create the lead and logic flows between both systems.
Mixpanel
Implemented for UX analysis of webapp as well as marketing automation purposes. Utilized heavily in the deployment of a SaaS Self-service model for an enterprise product.
Pipedrive
Performed migrations to and from Pipedrive. Usually the first CRM I implement for small startups, for it simple robustness and excellent integrations.
Salesforce
Extended knowledge as both an Admin and Marketing and Sales user. Have lead 2 Salesforce CRM implementations and migrations. Also worked for a Salesforce AppExchange partner.
Segment
I implement Segment for Best of Breed marketing stacks, where we do not want to rely on the complete suite offerings out there. The flexibility Segment gives, as well as it's built-in data manipulation tools are a fantastic asset for low-code marketing teams.
Semrush
My secondary SEO tool. Often used in tandem with Ahrefs for full coverage. Semrush also has a few nice tools which Ahrefs doesn't directly offer (but can emulate with manual work)
Supermetrics
Been using their products on and off for integrating Data Studio and Sheets with other data sources. Have also used other providers with more attractive pricing models.
Trello
I use it when forced. I don't like it. There's much better products out there that can do similar and more. It's a product that rested on its laurels and did not feel the need to evolve.
Zapier
Fundamental part of any no-code marketing stack. even in their old days they provided indispensable integrations. Marketing teams finally became independent of developers. Nowadays I prefer to take more manual approaches for the sake of data security and flexibility, but I do go to Zapier (or Make/Integromat) for quick and functional integrations.
Industries
SaaS
Even though I have experience beyond this vertical, B2B SaaS is where I feel most at home. It's where I've picked up most of my marketing skills and strategies, and it just comes so naturally to me.
Cryptocurrency
I've been functioning as the CMO of one of the leading cryptocurrency service providers in the Nordics since 2018. Focussing on user and lead acquisition on European scale.
Experience
Acrobits
CMO / InterimThanks to its unique product, and commercial success, Acrobits was acquired by Voyant in August, 2019.
Smarp
Marketing DirectorAt Smarp, we're creating the world's best Knowledge Sharing platform! We ensure knowledge is not locked away in silos, and make it simple and rewarding to share.
Smarp
Inbound Marketing SpecialistRecruited for the implementation of Hubspot CRM and Marketing suite. Also the conception and execution of an Inbound marketing strategy. I streamlined marketing operations by implementing the Scrum methodology. This steered Smarp marketing to constant, high-quality output. Responsibilities: • Lead for Hubspot CRM & Marketing platform • Inbound & Content Marketing strategies and execution • Sales & Marketing alignment • Managing paid/organic/social traffic • Business Intelligence and reporting Skills & Tools • Marketing (Inbound & Outbound) • Marketing Automation (HubSpot, HubSpot CRM, Zapier) • Blog Management (HubSpot COS) • Growth Hacking • CRM (Hubspot CRM, Base) • Data Integration (Scribe Online, Zapier, CloudPipes) • Online Advertising (Google Adwords, LinkedIn, Facebook, AdStage) • SEO (SEMrush, Google Keyword Planner) • Content Production (Adobe - Photoshop, Illustrator, InDesign) • Video Production (Adobe - Premiere, After Effects, SpeedGrade) • Project Management (TargetProcess. Slack, Gitlab) • Coding & Programming (HTML 5, CSS, JavaScript) • Team Management (Recruitment, Resource Management)
Smarp
Head of MarketingI accepted to completely take over management of Smarp marketing. Besides existing tasks, I became responsible of budgeting and supporting growth in new markets. I currently lead a team of 5 marketing specialists and report to the CEO.
Management Events
Digital Marketing Coordinator & Video SpecialistIn this function I conceive, develop, execute and manage new digital marketing products for widespread utilization throughout the organization. Responsibilities: • Lead Generation • Managing sales marketing for the ME Group • Creating new business opportunities from online channels • Managing video productions for the ME Group • Development & Integration of HubSpot and Microsoft Dynamics 2011 • Forward thinking and innovating to ensure a strong digital position for Management Events Skills & Tools • Marketing (Inbound & Outbound) • Marketing Automation (HubSpot, HubSpot CRM, Zapier) • CRM (Microsoft Dynamics, custom made solutions) • Data Integration (Scribe Online, Microsoft Excel) • Online Advertising (Google Adwords, LinkedIn, Facebook, Twitter, XING, AdStage, Adform) • Content Production (Adobe - Photoshop, Illustrator, InDesign) • Video Production (Adobe - Premiere, After Effects, SpeedGrade) • Project Management (TargetProcess. Slack, Sharepoint) • Coding & Programming (HTML 5, CSS, JavaScript, JQuery, Android/Tasker)
Management Events
Key Client ManagerAt Management Events, we have brought solution providers and their potential clients together since 1994 by leveraging our expertise in reaching demanding B2B target groups, providing sales opportunities and generating leads. Focussing on superior customer service, we have developed unique event concepts, which have received a lot of accolades and awards. I'm building B2B conferences across Dutch industries through market and business research analysis aimed at top level decision makers and IT specialists within key industries. Per event I personally speak with approx. 200 decision makers to determine the content and focus of the event and to provide business leads. I have been focusing on the following business areas / industries: Hospitals / Healthcare, Public HR, Supply Chain / Logistics, Procurement, Business Intelligence, Cloud Computing, Executive IT, B2C Marketing & Sales. I am also responsible for establishing business connections between investors and business partners. Throughout the year I maintain personal contact with about 750 of my key clients, Providing them with support and seeing to their individual wishes.
Spotzer Media Group
FreelancerWorking as one of their Finnish based freelance videographers / editors. Focusing on creating commercial style company profiles. Completed about 60 projects for the company Fonecta through their contract with Spotzer. The job placed me in daily contact with Fonecta's customer base to translate their wishes and vision into an audiovisual production.
Kuponium
Co-founder / acting CEO, CMO, Sales executiveThe Kuponium project was a highly innovative startup which had created a mobile location based advertising solution which is yet to be matched in efficiency. It spawned from the one year spanning Innoplaza business course where it ultimately was chosen as Best Business Idea and Best Written Business Plan by Helsingin Yrittäjät. With the project being my brainchild I served as main innovator and sales & marketing executive. I ultimately withdrew from the project after accepting a job offer. I gained an immense amount of insight and experience in the startup scene, and mobile market and development.
Assembly Organizing
Video Editor / Steadicam operatorUpon request of LiveCrew chief Tatu Häkkinen I volunteered my services for AssemblyTV. During the entire event of summer 2008, winter 2009 & 2010 I have functioned as the head video editor and Steadicam/camera operator and provided technical support whenever it was needed.