Nik Laufer-Edel

Product Manager

San Francisco, United States (-08:00 UTC) Englishfrom Montreal, Canada
Usually responds in 2 days
$60 / hour
Price per hour
30 min
Time Blocks Available
5.00
8 reviews / 16 sessions
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Next availability
Not available in the next 30 days

Bio

What drives me is understanding people with the aim of helping them live better lives. I led the redesign at Lyft and Udemy using research and data to make decision. Most recently I’ve been working in the mental health space to bring a prescription digital therapeutic to life via an AI chatbot. I thrive in the discovery process and going 0 to 1 by conducting research to figuring out what people actually need and leading a collaborative design process.

Expertise


  • Design / UX

    Building the right thing involves understanding user needs, company goals/metrics, technical constraints, and how people use software. Happy to review designs, talk through the design process, or make plans for stakeholder/user co-creation.

  • Product analytics

    Knowing what's working and what's not is critical in figuring out what to build next and if what to do next with what you've just launched. We can talk through how to ask the right questions to inform decisions and take next steps, instrumenting your product to answer future questions, how to work with stakeholders and Data Scientists, dashboard creation, and A/B testing.

  • Product management

    I've been doing it for over 15 years across B2C, B2B, B2B2C. Witnessed growth from early stage companies and helped grow product teams from a group that could sit around a table to over a hundred PMs. I've built products in education, healthcare, transportation, and e-commerce.

  • User research

    Understanding what to build is the hardest part of product management. I've conducted hundreds of customer interviews and deployed numerous research methods to uncover key insights. Happy to talk through easy and lightweight research you can do to gain confidence in your roadmap or feature.

Toolkit


  • Asana logo

    Asana

    I'm a Certified Asana professional but I've used most of the project management software out there. Figuring out how to get these tools to help give you visibility and reduce churn are the keys to a successful implementation.

Industries


  • Health Care

    5+ years in healthcare, focused on behavior change, mental health, prescription digital therapeutics, caregiving, and transportation. Heavy focus on user experience and measuring outcomes.

  • Transportation

    Led redesign of Lyft rider app and rider features across B2B healthcare business. Heavy UX focus and experience building across multiple channels: mobile, web, SMS, phone, and API.

  • EdTech

    5+ years at the interaction of how people learn (learning science) and how people engage with learning (user experience). Led redesign of Udemy learner experience and built 2 learning management systems from scratch.

Experience

  • A.Team

    Product Lead

    Helping clients with product and AI strategy, finding product/market fit, and launching 0 to 1 products across startups to Fortune 500. A.Team is a members-only network that empowers the world’s top engineering, product, design, and marketing builders to team up and build things that matter for the world’s most exciting companies.

  • Tribe AI

    AI Strategist & Product Lead

    Helping companies leverage the potential of AI in their products from proof of concepts to production. Tribe AI is a modern consultancy that specializes in AI, data, and machine learning.

  • Woebot Health

    Principal Product Manager

    Brought clinical best practices to life in AI chatbot and readied mental health app for FDA approval.

  • Lyft

    User Experience Researcher

    Led cross-team strategic research initiative to explore new use cases. Positioned research to improve product decision making and impact.

    SaaSTravelTechB2BE-Commerce
  • Lyft

    Product Manager

    Led redesign of Lyft rider app, Scheduled Rides, and Upfront Pricing. Grew nascent healthcare business (B2B).

    SaaSTravelTechB2BE-Commerce
  • Udemy

    Sr. Product Manager

    Leveraged insights (research and data) to optimize learning outcomes on consumer and enterprise learning product for rapid growth elearning marketplace.

  • Product School

    Designer & Facilitator, Curriculum

    Designed and facilitated sessions teaching user-centered product management principles including user research, data analysis, and prioritization.

    SaaSB2BB2C
  • Learndot

    Product / Research

    Led user research initiative to validate customer segment and pain point hypotheses to design features for customer success training platform (B2B2C).

  • Versapay

    Product Manager

    Led design and launch of new electronic funds transfer platform (B2B2C) for fastest growing payments processor in Canada.

  • The Artona Group Inc.

    Product Manager

    Led design and launch of multi-tenant (B2B2C) ecommerce platform for leader in photography market in Canada.

  • TeamPages

    Founder

    Led research, design, and marketing for sports team management platform (acquired by ACTIVE Networks).

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