UrbanMonks
Founder
Helped 120+ founders scale from Seed to Series B with great product decisions & GTM Fundamentals.
Nelio Leone
Growth Marketing Black Belt
Dubai, United Arab Emirates (+04:00 UTC)from Napoli, Italy
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
4.95
31 reviews / 43 sessions
Thu
12
Next availability
Bio
My name is Nelio. I'm a Growth Marketer obsessed with building edgy digital brands with super tight conversion funnels. This is my story on how I've earned my Black Belt in Growth Marketing. After witnessing the power of branding in the HQs of major brands in Paris (Davidoff, Chanel, L'Oreal), I left a promising corporate career to join a random startup as their first "Marketing Guy". I was given an impossible task: help the company generate "Hockey Stick Growth". Faster than expected, that "Hockey Stick Growth" turned a graceful 10+ employees SME into a Billion $$ - 3000+ people Monster. Some call that monster.. a Unicorn! The random startup, Careem, was recently bought by Uber for 3.1B$. After that, I moved to Chang Mai to join a community of "Digital Nomads". That's where I brought my Growth Skills to new heights by harnessing the power of lean-location-independent business creation. I met extraordinary humans capable of building M$ businesses without an office, a physical team nor investors. Then, I moved back to Dubai to help 2 friends to grow their laundry start-up called "Washmen". In 14 months, we grew it by 5X without a marketing team (me and a smart intern). As a result, we closed a multi M$ Series B led by Henkel and another major international fund. I can help you build LEAN and resource-scarce Growth by: > Engineering Brand Virality in your Top Funnel > Getting you noticed by customers, talents, investors, and media > Cracking your Product-Story-Fit, Value Proposition, USPs and CX > Figuring out the best Growth Channels and Tool Stack for you > Structuring your Full Growth Infrastructure on that Channel Through consulting, I've helped 120+ crazy founders in both B2C and B2B across different sectors: > App-based products (ride-hailing, professional-service, marketplace, etc..) > Ecommerce (beauty, fashion, health&fitness, properties) > SaaS (Fintech, Growth Stacks, Email, Subscriptions) > Social Entrepreneurship LOOKING FOR A QUICK HACK? DONT CALL ME! I am not able to generate sixteen figures sales funnel in X days. In my humble experience, Growth never happens like that. Growth is a journey. It's a mindset. Growth is a form of art. Nelio
Expertise
Content marketing
Content Marketing is THE real hack... That's how you can get noticed and nail your name in History. That's how brand building happens these days. And I've learned a couple of valuable concepts that have worked over and over.
Growth marketing
High Tempo Testing Build a LEAN Growth Stack that is able to scale Finding the right channels of Growth Avoiding Growth Traps and Hijackers All-in-All I'm a Badass Marketer ;)
Mindset coaching
Growth doesn't happen because you suck at one of these things: 1) Product / Market 2) Growth Strategy 3) Mindset. I helped founders understand where they sucked (ex: micromanaging) overcome limiting beliefs (quote: "Not sure we're cool enough to do this.."). I've helped others understand what Growth Marketing is (quote: "I never thought Marketing was a hard skill") and do things they thought wasn't for them ("I am so bad at PR").
Toolkit
Meta Ads
Scaled a startup from 20K$ to 104$ in Monthly Revenue by combining Paid Acquisition with Viral Content. This approach decreased our CPA by almost 15X and got Facebook so curious about how we did it.. they ended up building a Case Study: https://www.facebook.com/business/success/washmen
Intercom
Built a Super Tight OnBoarding Conversion Funnel on Intercom that increased our activation rate from 16% to 41%. How I did that? By using "Creativity That Converts" ;)
LinkedIn Ads
120+ startup founders asked me to consult them on how to go about growth. My cost per lead? 0$ - I got "inbound" requests every time I shook the tree... How? Through compelling Organic Content on Link.
Experience
Tarabut
Director - Interim (Open Banking)Led B2B Product Mktng - 60m$ raised - Restructured department, nurturing talent growth and hiring - Orchestrated campaigns driving $1.2M projected sales - Built cross-functional Product / Sales / Marketing SOPs - Established robust communication with C-suite - Enhanced operational efficiency by +40% More Details: - Automated prospect engagement via HubSpot CRM - Elevated event execution with product showcases - Implemented rapid testing frameworks for lead gen - Optimized content creation processes, boosting quality - Developed comprehensive marketing analytics strategy
Antler
Director - Interim (Venture Capital)Set up Scouting Product for a 500m$ fund . - Spearheaded scouting growth strategies - 1.5X Surge in Total Applicant Volume - 2X Growth in Quality Applications - Expansion of Partner Networks More Details: - Devised a full-fledge founder strategy - Optimized CRM integration & flows (Airtable) - Vetted and interviewed founders - Achieved 5,000 Dubai applications - Curated high-potential founder clusters - Executed elite profile outreach - Advised on marketing budget - Forged alumni partnerships
Washmen
Shareholder - ex-Director (Growth)Laundry app scaled to 50m$ ARR. - Scaled from Series A to Series B - 10X Increase in Weekly Sign Ups - 6X increase in sales - 14.5X decrease in cost per result
Washme
Head of Growth - WashmenScaled Washmen by 7X with IG Stories
Careem
Shareholder- ex-Director (Brand)Built 1st 3.1bn$ Tech Unicorn π¦ in MENA Part of the founding team of an app Uber acquired for $3.1 Bn.
E-Commerce
L'OrΓ©al
Emerging MarketsMade Saudi Great Again with 70m$ rev.
CHANEL
International Product ManagerHelped Chanel revamp male fragrances π¨βπ€
Coty
International Product Manager - Davidoff FragrancesLaunching fragrances, living da life in Paris π«π·
Better if I dont caption this job ππ₯³πΎ
Media and EntertainmentMusic Label