MentorCruise
Mentor
Supporting product managers, first-time product leaders, and founders who are navigating a transition, growing into a bigger role, building something for the first time, or trying to make sense of a complex situation.
Nataliia Lys
Product Mentor, Self-Leadership Coach, Fractional Product Leader, Ukrainian in Chilean Patagonia 🏔️
Santiago, Chile (-04:00 UTC) English, Russian, Ukrainian, Spanishfrom Kyiv, Ukraine
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
36 reviews / 50 sessions
Tue
13
Next availability
My session with Nataliia was outstanding. She shared clear, actionable strategies for recruiting and engaging clinical advisors, along with broader insights on product–medical collaboration in women’s health. Her experience with maternity startups like Mira and Pregmate made her guidance highly relevant and practical for our next phase at ProMom. Friendly, thoughtful, and very sharp; I’d highly recommend connecting with her.
Leon Farasati
Nataliia is an amazing mentor. She helped me cut through the noise and find clarity during a time of uncertainty and transition in my role. Her guidance is always clear, actionable, and grounded in deep expertise. On top of that, she's thoughtful and empathetic, making every conversation both productive and enjoyable. Thanks so much Nataliia!
Cami Mollard
For anyone who needs B2C product strategy support, I highly recommend Nataliia. I had an energizing and very helpful conversation with Nataliia. She was kind, generous, and insightful. I'm so grateful for her openness with the experiences she shared, along with her offer to introduce me to folks in my industry. I look forward to continuing conversation with her!
Erin Anacker
Bio
Hi, I'm Nataliia 👋 I believe leadership starts with self-leadership. I am passionate about human-centric product development, and believe that in the era of AI, deeply human skills matter even more than before. When execution is cheap, better judgment becomes a differentiator. For the past 12+ years, I've worked across startups and scale-ups in HealthTech, Women's Health, SaaS, marketplaces, and platform businesses. Most often, I was the first or only Product Manager, working closely with founders to bring structure, make difficult decisions, and navigate ambiguity. My clients have different titles and different goals. What they have in common is this: they reach a point where the old way of thinking no longer works. They are facing greater complexity than before. Together, we develop self-leadership. In practice, this means building better judgment, making thoughtful decisions, navigating uncertainty, and growing into bigger roles. We develop capabilities that help them face what's next with more clarity. My work combines mentoring, coaching, and hands-on product and leadership experience. Most often, I act as a thoughtful thinking partner. Sometimes I share my perspective. Sometimes I challenge you. Together, we make sense of situations where there isn't a single right answer. I don't believe in one-size-fits-all advice. Every situation deserves enough context before deciding what to do next. If this resonates with where you are today, I'd be happy to meet you!
Expertise
Building a team
As a leader, mentor, and teacher, I’m committed to fostering team growth and empowering colleagues. I’m passionate about promoting diversity, especially female leadership, knowing that diverse perspectives drive innovation and creativity.
Career guidance
I’ll help you assess your potential and choose the right product management path — whether that’s a leadership role or an individual contributor. We’ll review your CV, understand your motives, identify growth drivers and strengths, and plan a smooth transition if needed.
Imposter syndrome
I understand how common imposter syndrome is for product managers. I’ll help you overcome self-doubt, build confidence, and recognize your strengths to feel more secure in your role.
Leadership
I lead by empowering and supporting growth through personalized feedback and fostering continuous learning. My goal is to create resilient, motivated teams that align with the product vision.
Mindset coaching
Since transitioning from marketing to product in 2016, I’ve led mindset initiatives across companies. I help colleagues in marketing, sales, and engineering embrace data-driven, user-focused approaches and product growth.
Product management
Need help with product strategy, stakeholder management, or team motivation? With roles at 6 diverse companies and global teams, I can help you navigate these challenges and build successful products.
Toolkit
Figma
Golden standard. The best collaborative design and prototyping tool for streamlined communication and innovative product development. For PMs, it is important not only to comment on designs but also to create quick mockups themself.
Gong
A very cool tool that helps you close more deals by shining the light on your team's sales conversations. It records, transcribes, and analyzes all sales calls so you can drive sales effectiveness across your entire team.
Miro
Proficient in collaborative whiteboarding, visual planning, and remote collaboration for streamlined agile workflows and comprehensive product management.
Wynter
Skilled to use this message testing tool that gives you feedback on your messaging efforts by allowing your ICP to examine and evaluate your messaging. Recommended.
Amplitude
A passionate advocate of Amplitude as a data analytics tool for PMs, I specialize in crafting dashboards and swiftly evaluating hypotheses using its capabilities. Let's discuss your requirements and explore how we can leverage its insights for your goals.
Customer.io
It was my main tool for triggering notifications when I was a product manager at a freelance platform. No matter what service for triggers you use - I can help with setting CRM notifications by it. What is your user notification map? Let's check it out and improve.
Google Analytics
Web analytics was a part of my duties when I was working in a marketing agency. You can't build a successful analytics dashboard without web analytics clarity.
Hotjar
I am a big fan of Hotjar. I know how to use it for CR optimization, user research, NPS tracking, testing hypothesis, analyzing funnels. Let's boost your product analytics by Hotjar.
Intercom
I've set up Intercom for several companies now and can help you get the real value of it. I use it at Calmerry for user onboarding and retention sequences. And for sales. So it is a lot inside. Let's discuss?
Jira
The golden standard for product development and documentation. I even was an interim scrum master for one of my teams. In other cases, I was a Product Owner. Prefer to use Jira together with Confluence.
Mailchimp
I am a fan of Mailchimp. Within the all emailing services, this one is my favorite. As a marketing manager and product manager, sometimes I was doing email marketing as well. And it's important to have a strategy for how to use emails for onboarding/engagement and retention.
Optimizely
It's a nice tool to customize your landing pages and do ab testing without developers. I was using it as a performance marketing manager to increase conversion. You may try it to have a quick hypothesis testing.
Salesforce
Not a big fan of the interface, but every B2B Product manager works with it. Salesforce helps businesses keep track of customer interactions and sales data. It can manage leads, contacts, opportunities, and cases. You should be good in Salesforce reporting to capture the insights and close more deals.
Tableau
Tableau has a lot of unique, exciting features that make it one of the most popular tools in business intelligence (BI). But it all is useless if you don't know how to read them. As a fan of analytics, I believe that every great PM should have analytics skills and read data easily.
Industries
Fertility
Working at Mira's Product management gave me a solid understanding of what happening in the hormone health world and in the fertility niche itself. Empowered by user insights and data.
Experience
Pregmate
Product Lead (Fractional)Serving as a fractional product leader for a femtech D2C startup, helping the team sharpen product judgment, navigate priorities, and make stronger strategy, monetization, and roadmap decisions.
Reporting to the CMO and CEO, I manage Mira's product portfolio, including the Mira Monitor, Wands, and ecosystem products like the Hormone Health Clinic. My role supports Net Revenue and Gross Margin growth, balancing strategic initiatives with day-to-day operations.
PandaDoc
Senior Product ManagerAs a senior product manager, I actively contributed to product strategy, product improvements, new product launches, GTM strategy execution, and sales enablement. My team owned PandaDoc for Sales teams/PandaDoc CPQ.
B2B
Created this product from an idea. Led the product team of 10. Managed both product and marketing for the first year of product existence. Calmerry provides convenient and relatively affordable online mental health care from licensed and vetted counselors. Clients answer a detailed questionnaire about their counseling needs and preferences. An algorithm matches each person with a provider who it believes will be a good fit. ✔ Reaching 6-digit ARR within the first year ✔ Assembled a team of 50 talents
HealthTechSaaSB2C
Early-stage e-health startup from San Diego (StartUp Health October 2017 cohort). Hired by the CEO, serial entrepreneur, to take ownership of an e-health platform for treatment centers and patients on rehab and lead the RnD team in Kyiv. Roadmap and delivery management, making demo & onboarding, UX improvements. ✔ Successful launch of product MVP in December 2019
HealthTechB2BSaaS
Livingston Research
Product manager / Product OwnerLivingston Research is continuously launching e-learning brand-new solutions, platforms, and services addressing the needs of millions of students in the US, Australia, UK, and Europe. As a Product Manager, I took ownership of one of our products. Development of platform mission, strategies, values and product vision. Worked closely with stakeholders across the organization to ensure we collaboratively provide for the business’ short- and long-term goals. Product roadmap management and product marketing management as well. My goal was to provide the best-in-class experience for users on all user lifetime stages. Achievements as PO: ✔ Expanded GEO of customers from 5 to 25 countries within a half-year ✔ Developed and published Android and iOS apps for 2 months ✔ 5X CAC decreasing within 6 months ✔ 3X Active daily users within 6 months ✔ Build from zero and manages a customer success team Achievements as Interim Success Team Lead: ✔ Development of the department from scratch (policies, processes, and flows); ✔ Development and improvement of the CRM tool for Success Managers; ✔ Hiring and leading the team of 8 people; ✔ Motivation and evaluation of team members;
EdTechB2C
Hired by the CEO to develop and execute the go-to-market strategies for paid traffic growth. Reporting and working alongside stakeholders I was an early employee responsible for all performance marketing activities worldwide. Lead acquisition, onboarding, retention, CR optimization. Deep analytics. Marketing automation. Data-driven marketing attitude. International team. Agile environment.
EdTechB2C
Yandex - leading search engine in russian-speaking countries. Reporting to the Global Mobile Marketing Head. Increased active users amount within Yandex main applications - Yandex Browser (Google Chrome analog), Yandex Maps (Google Maps analog) and other. KPI achievement within Ukraine. Supporting updates, prepared launch of 2 new apps. Collaboration with content, traffic, product and analytics team.
Other
Group of projects under NOOSPHERE VENTURES
Senior PPC Manager | SEM ManagerIndependent Global PPC management of gambling products with a difficult sales funnel. GEO: Europe, Canada, Asia, Arab countries, Australia. Reporting to the Product Owner, I was appointed to deliver a steep change to Paid Traffic Performance globally. Achieved positive dynamics for the unprofitable project within 2 months. New countries scaling, new products launch, content localization, constant campaigns optimization, paid traffic management, a/b tests, CR improvement, extended analytics.
Netpeak
Online Marketing Manager | PPC Manager | WEB Analyst• 1,5 year of productive work with the largest customers • managed over 60 projects • extensive experience with e-commerce projects - large projects, leaders in their branches • successful establishment of relations with partners • worked with monthly budgets more than $100 000 • certified Google Adwords and Google Analytics specialist • gained experience as public speaker at profile events • written 5 cases for blog.netpeak.ua, and more than 10 cases for internal use • I was a mentor for two junior ppc managers, their learning was successfully finished