Natalie Kerr

I’m a go-to-market strategist and marketing consultant with 15+ years’ experience helping B2B tech and professional services businesses launch, position and grow their products and services. Today, I help ambitious founders build the marketing foundations to reach the right customers, communicate their value, price effectively and turn market opportunities into revenue. My career spans startups to FTSE 100 companies, including senior product marketing roles at Reuters and Experian. I’ve developed and launched propositions, products and campaigns across multiple industries and international markets, combining customer insight, commercial strategy and marketing execution. My approach starts with one principle: understand your customer and your market before deciding how to market what you do best. Through mentoring, I can help you build a clearer path to market and sustainable growth, covering areas such as your: ✔️ Go-to-market strategy – Identify priority markets, channels and sales approaches to drive growth. ✔️ Target audience – Understand ideal customers, their needs and buying behaviours, and prioritise the best opportunities. ✔️ Product positioning and messaging – Clarify your value proposition, differentiate your offering and communicate why customers should choose you. ✔️ Pricing strategy – Align pricing with customer value, market expectations and commercial goals. ✔️ Launch planning – Coordinate positioning, messaging, channels and sales activity to build momentum and drive adoption. ✔️ Content marketing – Attract the right audience, build credibility and support buying decisions. ✔️ Sales enablement – Improve your sales process with the right buyer journey and funnel to generate demand and convert customers. I work with founders and marketers in two areas: 1) B2B tech and SaaS – from early-stage startups to scale-ups and beyond. 2) B2B professional services – including consultancies, agencies, coaches and advisers. Whatever your challenge or ambition, I'm here to help you find the clarity and direction to move closer to your goals.