Nadia Bukina

Hi, I’m Nadia - a natural builder who loves turning ideas into real, functioning projects, whether that’s a business, a community, or a new initiative. I’ve worked across corporate environments, entrepreneurship, team leadership, content, go-to-market strategy, and community building. I can help you with: Confidence and transitions - Finding your footing in a new country, career, or professional chapter - Recognising and translating your existing experience into your next step - Navigating impostor syndrome and building confidence - Creating an environment that helps you thrive Content and go-to-market - Clarifying your positioning and value proposition - Developing a practical go-to-market strategy - Creating content that communicates your value and supports growth - Building an engaged community around your idea or brand Leadership and project development - Leading and managing teams - Creating structure and momentum around a project Having lived and worked across different countries, I strongly believe that you’re never starting from zero - you’re starting from experience. Sometimes, you just need help recognising what you already bring to the table. My approach is practical, encouraging, and human: we’ll look at both the project you’re building and the environment you need to thrive while building it.

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  Branding

  I help businesses clarify what makes them relevant, distinctive and credible, then translate that into stronger messaging, campaigns and customer experiences across different markets.

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  Community building

  I help founders and organisations create communities people genuinely want to be part of. I led a marketing strategy for a women’s entrepreneurship community that grew to 4,000 members across 65 countries.

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  Content marketing

  I help marketing teams build content strategies that connect audience needs with business goals. My experience includes leading content across five business units and developing frameworks for planning, governance and performance.

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  Go to market strategy

  I help businesses turn an idea or product into a clear market proposition, define their audience, sharpen their positioning and build practical launch plans. My experience spans L’Oréal, City & Guilds and agency clients. I also help brands and professionals navigate different markets, audiences and working cultures. My experience spans Kazakhstan, China and the UK, with practical insight into adapting strategy without losing what makes a brand distinctive.

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  Leadership

  I help emerging marketing leaders move from doing the work to leading it: setting priorities, managing stakeholders, developing their teams and creating the conditions for people to do their best work.

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  Social media

  I help marketing teams build social media strategies that connect audience needs with business goals. My experience includes leading content across five business units and developing frameworks for planning, governance and performance.

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  Asana

  8 years of experience

  Managed marketing projects, content calendars and team workflows, coordinating delivery across internal teams and external partners.

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  Facebook

  7 years of experience

  Managed Facebook and Instagram content, publishing schedules, audience engagement and paid social campaigns for consumer-facing brands leveraging latest updates and trends.

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  Hootsuite

  7 years of experience

  Certified user with experience organising team workflows, managing content calendars, scheduling posts, monitoring engagement and reporting on social media performance.

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  LinkedIn

  7 years of experience

  Developed organic content strategies, executive positioning and audience-growth campaigns. Increased reach by 73% for Greater Share and helped automotive clients gain 40,000+ followers across social platforms.

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  Beauty

  I've worked with some of the most iconic and exciting brands in the L'Oréal group, spanning product management, brand building, cross-functional collaboration and bringing consumer propositions to market.

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  Automotive

  While running SanQ Marketing in China, my team and I led content and social media strategies for major automotive brands at the forefront of one of the world’s most innovative automotive markets.

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  Creative Agency

  Founded and ran SanQ Marketing, a creative agency in China, leading a team to deliver content, social media and marketing strategy for brands across multiple industries.

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  Education

  Marketing experience with City & Guilds, supporting education-sector audiences through content, brand communications and audience engagement, leading cross-functional projects and teams.

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  Communities

  I led the team that grew a women’s entrepreneurship community to 4,000 members across 65 countries, delivering events and experiences both online and offline.

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  Non Profit

  Led digital marketing for Greater Share, a philanthropic organisation connecting private equity with high-impact NGOs. Developed its LinkedIn strategy and brand voice, increasing audience reach by 73% and page views by 69%.