All mentors

Nadia Bukina

Marketing Leadership Mentor | Content, GTM & Team Building

Cardiff, United Kingdom (+00:00 UTC) Englishfrom Kazakhstan, Kazakhstan
Usually responds in 4 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
1 reviews / 2 sessions
Tue
13
Next availability

Bio

Hi, I’m Nadia - a natural builder who loves turning ideas into real, functioning projects, whether that’s a business, a community, or a new initiative. I’ve worked across corporate environments, entrepreneurship, team leadership, content, go-to-market strategy, and community building. I can help you with: Confidence and transitions - Finding your footing in a new country, career, or professional chapter - Recognising and translating your existing experience into your next step - Navigating impostor syndrome and building confidence - Creating an environment that helps you thrive Content and go-to-market - Clarifying your positioning and value proposition - Developing a practical go-to-market strategy - Creating content that communicates your value and supports growth - Building an engaged community around your idea or brand Leadership and project development - Leading and managing teams - Creating structure and momentum around a project Having lived and worked across different countries, I strongly believe that you’re never starting from zero - you’re starting from experience. Sometimes, you just need help recognising what you already bring to the table. My approach is practical, encouraging, and human: we’ll look at both the project you’re building and the environment you need to thrive while building it.

Expertise

  • Branding

    I help businesses clarify what makes them relevant, distinctive and credible, then translate that into stronger messaging, campaigns and customer experiences across different markets.

  • Community building

    I help founders and organisations create communities people genuinely want to be part of. I led a marketing strategy for a women’s entrepreneurship community that grew to 4,000 members across 65 countries.

  • Content marketing

    I help marketing teams build content strategies that connect audience needs with business goals. My experience includes leading content across five business units and developing frameworks for planning, governance and performance.

  • Go to market strategy

    I help businesses turn an idea or product into a clear market proposition, define their audience, sharpen their positioning and build practical launch plans. My experience spans L’Oréal, City & Guilds and agency clients. I also help brands and professionals navigate different markets, audiences and working cultures. My experience spans Kazakhstan, China and the UK, with practical insight into adapting strategy without losing what makes a brand distinctive.

  • Leadership

    I help emerging marketing leaders move from doing the work to leading it: setting priorities, managing stakeholders, developing their teams and creating the conditions for people to do their best work.

  • Social media

    I help marketing teams build social media strategies that connect audience needs with business goals. My experience includes leading content across five business units and developing frameworks for planning, governance and performance.

Toolkit

  • Asana logo

    Asana

    Managed marketing projects, content calendars and team workflows, coordinating delivery across internal teams and external partners.

  • Meta Ads logo

    Meta Ads

    Managed Facebook and Instagram content, publishing schedules, audience engagement and paid social campaigns for consumer-facing brands leveraging latest updates and trends.

  • Hootsuite logo

    Hootsuite

    Certified user with experience organising team workflows, managing content calendars, scheduling posts, monitoring engagement and reporting on social media performance.

  • LinkedIn Ads logo

    LinkedIn Ads

    Developed organic content strategies, executive positioning and audience-growth campaigns. Increased reach by 73% for Greater Share and helped automotive clients gain 40,000+ followers across social platforms.

Industries

  • Beauty

    I've worked with some of the most iconic and exciting brands in the L'Oréal group, spanning product management, brand building, cross-functional collaboration and bringing consumer propositions to market.

  • Automotive

    While running SanQ Marketing in China, my team and I led content and social media strategies for major automotive brands at the forefront of one of the world’s most innovative automotive markets.

  • Creative Agency

    Founded and ran SanQ Marketing, a creative agency in China, leading a team to deliver content, social media and marketing strategy for brands across multiple industries.

  • Education

    Marketing experience with City & Guilds, supporting education-sector audiences through content, brand communications and audience engagement, leading cross-functional projects and teams.

  • Communities

    I led the team that grew a women’s entrepreneurship community to 4,000 members across 65 countries, delivering events and experiences both online and offline.

  • Non Profit

    Led digital marketing for Greater Share, a philanthropic organisation connecting private equity with high-impact NGOs. Developed its LinkedIn strategy and brand voice, increasing audience reach by 73% and page views by 69%.

Experience

  • City & Guilds

    Marketing Manager

    Lead the delivery of strategic, cross-functional marketing initiatives that align business priorities, sector trends, market opportunities and audience needs. Own high-impact marketing transformation projects from conception through implementation, establishing sustainable frameworks, partnerships and methodologies that support long-term growth. Partner closely with Brand, Product Marketing, Customer Experience, Communications, Marketing Operations and Customer Insights teams, as well as Product, Sales and Customer Success, to translate business challenges into actionable initiatives with clear roadmaps, success measures and implementation plans. Collaborate with senior marketing leadership to prioritise strategic projects, develop detailed plans, allocate resources, manage budgets and mitigate delivery risks. Act as a central point of coordination across stakeholders, agencies and partners, facilitating alignment, decision-making, progress reporting and senior leadership updates. Work with Customer Insights and Customer Experience colleagues to convert qualitative and quantitative insights into strategic recommendations and long-term plans. Support market research, competitive analysis and customer behaviour evaluation to inform direction and optimise communications. Partner with Marketing Operations and Performance colleagues to define KPIs, impact measurement and testing frameworks, using performance data to evaluate programme effectiveness, improve campaign outcomes and inform senior decision-making.

  • City & Guilds

    Content Marketing Manager (Maternity Cover)

    Led content strategy across five business units, developing integrated plans that supported marketing objectives, product launches and brand initiatives while strengthening engagement with priority audiences. Managed and developed a team of three Content Marketing Executives and an external agency, partnering with Product Marketing, Digital Marketing, Portfolio Marketing, Brand, Creative Services and Marketing Operations. Created and managed multi-channel content plans and calendars across City & Guilds brands, ensuring consistent messaging and timely delivery of assets. Oversaw production of SEO-optimised blogs, whitepapers, case studies, videos, social media and email content tailored to target audiences and customer journeys. Directed campaigns designed to increase brand awareness, generate leads and support customer engagement. Ensured content quality, accuracy and alignment with brand voice across channels and business units. Mentored team members, assigned priorities, reviewed outputs and fostered a collaborative, creative and delivery-focused culture. Worked with stakeholders to translate business and product objectives into relevant, audience-led content. Collaborated with the Marketing Operations & Performance team to assess traffic, engagement, conversions and SEO performance, using insights to optimise content strategy, campaign execution and future planning.

  • SanQ Marketing

    Content Marketing Manager

    SanQ Marketing is a boutique communications agency specializing in expanding online influence of brands globally. Led a team and directed a diverse range of projects, combining strategic insights with hands-on execution to deliver exceptional client outcomes. • Developed bespoke strategies to accelerate the growth of clients’ social media platforms and international brand awareness of major brands, including Geely Group, Geely Auto, and Farizon Auto. • Led the social media strategy for a major automotive group of companies, increasing engagement rate from 1.2% to 5.9% and gaining 40,000+ new followers across LinkedIn, Twitter, and YouTube. • Played a pivotal role in promoting an online automotive media outlet. By identifying a new video content opportunity, increased the share of short videos in monthly impressions to 70% by posting three Shorts per week, driving higher exposure for long-form content. • Helped brand expand through strategic social media campaigns, achieving 200% follower growth and 1.5M organic video views. • Directed the execution of popular beauty brand’s email marketing campaigns, contributing to the brand’s success through advisory services. • Highlighted market entry opportunities for multiple foreign companies to establish their brands in the Chinese social media realm. • Built communities for hospitality, F&B, education, and commercial estate companies, expanding business opportunities. • Delivered social media workshops, supporting more than 200 entities to improve their social media strategic positioning.

  • L'Oréal

    Marketing Manager

    I led strategic planning, coordinated the budget allocation, designed the launch campaign of new products, and carried out the day-to-day management for the key category portfolios, including Garnier Color Naturals, Garnier Color Sensation, L’Oreal Paris Excellence, L’Oreal Paris Casting Crème Gloss, L’Oreal Paris Magic Retouch. • Successfully delivered 26% market share growth for L’Oreal Paris Excellence year on year. • Reactivated Garnier Color Naturals, realizing full potential to 30% market share, and overhauled key accounts oriented sales strategy: increasing key accounts market share of the category to 50%. • Launched L’Oreal Paris Magic Retouch with an educational marketing campaign, achieving 1% of the market share with 4 SKUs in the first two months. • Re-evaluated price positioning for Garnier Mineral, solidifying its competitive market presence.

  • L'Oréal

    Personal Assistant to Country Managing Director

    • Facilitated effective communication between the Country Manager and the local team for L’Oreal. • Supported the Country Manager by effectively managing administrative tasks and facilitating communications. • Successfully organized impactful corporate events and implemented global programs to drive organizational goals. • Conducted thorough macroeconomic analyses to inform strategic decision-making.

  • L'Oréal

    Assistant Marketing Manager

    -Assisted the marketing manager in Skin Care category; -Coordinated the production of a wide range of marketing materials; -Provided support for marketing events and exhibitions as required; -Operated and reported statistical briefs(AC Nielsen) for management.

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