All mentors

Mustafa Bohra

Growth @ Careem๐Ÿš€, an Uber Company

Dubai, United Arab Emirates (+04:00 UTC) Englishfrom Mumbai, India
Usually responds in 1 day
Free
Price per hour
15 min30 min
Time Blocks Available
4.96
23 reviews / 36 sessions
Tue
27
Next availability

What a great session! Mustafa is a very skilled yet humble professional. We started with tactics and ended up discussing how to build a growth team, invaluable feedback, thank you Mustafa!

Kamil Kaminski

Had an amazing session geeking out about Growth processes with Mustafa. He shared incredibly interesting insights from his experiences with Careem, along with the problems he faced and how he went about solving them. Would definitely keep in touch, he has a wealth of knowledge on a wide range of stuff concerning Growth!

Satwik Govindarajula

Excellent conversation. Polite and to the point, clear advice. The in depth advice on the topic I specifically wanted to deep dive on, was beyond expectation. Will speak again.

Pal Erik Waagbo

Bio

Over 12 years of experience in leveraging CRM, Analytics, AI, Martech and Growth skills to design solutions that transform complex organizations into data-driven powerhouses. The projects I have led span across machine learning, martech, CRM, digital attribution and growth strategy. I work for Careem which is a SuperApp in MENA region, where I lead the team that manages communication platform enabling Careem to unlock billions of real-time, intelligent, personalized customer interactions each year across out-of-app channels (such as push notifications, email, SMS, and WhatsApp) as well as in-app touchpoints. Below are some of the key products and solution that I have led during my journey with Careem so far: Recommendation System: Developed a multi-objective recommendation system for personalizing critical touchpoints on the SuperApp landing page including tiles, offer sections, and cross-selling carousels. Ads Engine: Developed in-house ads engine to orchestrate marketing campaigns across all Careem services. Martech Stack Setup: Led martech tool integration and deployment to enable personalized customer journeys and marketing automation. Promo Optimization Engine: Piloted ML-based engine to improve ROI on marketing promos while accounting for budget and performance guardrails. Marketing Channels Enablement: Led the enablement, automation, and optimization of marketing touchpoints, including push notifications, WhatsApp, email, and SMS, by developing solutions like Content Management and Distribution systems, CRM automation tool, user preference management, and trigger-based reporting of performance. Growth Hacks: Launched multiple growth hacks in collaboration with marketing teams to drive cross-sell, up-sell, and retention strategies.

Expertise

  • Data science

    If you are thinking about leveraging data science to predict churn, personalize product, optimizing budget spends or any other topic on growth you can reach out to me and I can help with some tips on how to make it happen.

  • Growth marketing

    I have helped set-up and scale Growth Marketing initiatives across multiple industries and organization. I can help you in setting up frameworks to identify which stage of the user journey needs attention, brainstorm initiatives that can improve it, set up growth experiment to drive impact and optimize and automate initiatives.

  • Marketing automation

    Marketing Automation is not just about creating a user journey and putting it on autopilot but also entails constant tracking of incremental impact delivered along with capability to A/B test and improve overtime. Having skillset across Marketing, CRM and Data Science puts me in a unique position to add value here. I will love to have a chat on this topic and help you avoid the mistakes I have made and share frameworks and hacks that have helped me in driving impact.

  • Product analytics

    Lot of organization are not able to see ROI on Product Analytics spends as they lack vision on how it will fit into the product to become the growth engine they need it to be. I will be happy to discuss this topic and share my thoughts on setting Product Analytics such that it fits in like a glove to your Growth Initiatives.

Toolkit

  • Mixpanel logo

    Mixpanel

    I have experience of setting up MixPanel and helping organizations benefit from its CRM capabilities. I have taken training session for MixPanel onboarding session for multiple teams and can possibly also share some tips on how can you save money on Mixpanel event integration.

  • MySQL logo

    MySQL

    I have experience with all major RDBMS including MySQL. I am also am passionate about introducing people to SQL. So if you are stuck with a complex SQL query or need someone to help you get started on your SQL journey, feel free to reach out.

  • Python logo

    Python

    Python has been a major ally in my career. All the automated CRM platforms and no-code tools can only take you so far, but if you want to push the envelope further and turn up the music on your CRM efforts you got to love Python. I have leveraged python scripts for automating and evaluating end to end customer journeys at a scale of millions of customers and have also used it for data science heavy project like developing realtime movie recommendation engine with response time in miliseconds.

  • Tableau logo

    Tableau

    Tableau screen makes me feel like home. I have been using this tool for a long time and know every nook and cranny. Be it setting up regularly updating dashboard or doing a gruelling data deep dive, I have been there and done that.

Industries

  • B2C

    Following are some of the major B2C brands I have worked for | Careem, An Uber subsidiary with presence in Ride Hail, Food/Grocery Delivery and P2P payments | Landmark group brands (Centerpoint, Splash, Lifestyle, Babyshop, ShoeMart and Home Centre) | Vodafone Play, A major video streaming platform in India | Abbot, Healthcare brand in US | Microsoft Stores, Retailer for Microsoft product | Bajaj Electricals, Legacy consumer durables brand in India

Experience

  • Careem

    Senior Manager - Growth

    - Define, Plan, Launch & Evaluate initiatives to drive customer engagement - Automate growth engines supported by predictive algorithms and AB testing modules - Work closely with product teams to identify improvement opportunities in product funnel - Constantly track KPIs to drive decision making around budget allocations and forecasts - Prioritizing growth through data drive insights, market research and surveys - Work with regional teams to guide them in localizing central growth initiatives - Work closely with CRM, Product, Performance Marketing and Data Science teams

    E-Commerce

  • Landmark Group

    Martech, Analytics and CRM - Lead

    I led the Customer Value Management for Landmark Group driving impactful improvements in Customer Relationship Management (CRM) and Customer Experience. ๐Ÿ“Š Allocated marketing budgets strategically across channels using data-driven models aligned with CRM Strategy. ๐Ÿงช Optimized omnichannel campaigns with A/B testing, performance reviews, and iterative improvements. ๐Ÿ“ˆ Delivered insights to shape lifecycle marketing, customer acquisition, and retention strategies. ๐Ÿ” Analyzed behavior, demographics, and segmentation to uncover actionable insights. ๐Ÿ›๏ธ Mapped and enhanced the customer journey, leveraging personalization and marketing automation to boost ROI. ๐Ÿ—ฃ๏ธ Ran executive workshops highlighting opportunities in loyalty programs, engagement, and customer growth. ๐Ÿ“‰ Led real-time reporting for CRM KPIs, email marketing, and push notifications. ๐Ÿค Partnered with external teams on benchmarking and data enrichment to elevate CRM performance.

  • Apalya Technologies

    Senior Product Manager - Martech and Personalization

    I led the product team managing movie recommendation services for OTT platforms like Vodafone Play and Sun NXT. My work focused on building personalized and data-driven experiences that elevated customer engagement across the customer journey. ๐Ÿ“บ Developed the product roadmap to drive personalization and segmentation capabilities for OTT viewers, enhancing content discovery and retention. ๐Ÿง  Identified opportunities to improve user experience through machine learning and customer behavior analysis, aligning with CRM strategy. ๐Ÿค Collaborated with cross-functional teams to build and deploy recommendation engines that powered lifecycle marketing across user cohorts. ๐Ÿงช Designed and executed A/B tests to evaluate feature impact and optimize engagement across omnichannel campaigns. โš™๏ธ Created scalable, production-ready ETL workflows and ML pipelines that fueled personalized content delivery and push notifications. ๐Ÿ“ˆ Supported email marketing and in-app messaging strategies by integrating ML-driven personalization into campaign targeting. ๐Ÿ’ก Contributed to the design of early-stage loyalty programs by identifying key engagement metrics and segment triggers for content affinity. ๐Ÿ‘ฅ Led and mentored a team of Data Scientists and Analysts, driving a culture of experimentation and insight-led development.

  • Capgemini Consulting

    Management Consultant

    I led digital transformation projects focused on driving growth and enhancing customer experiences. I assessed current systems, identified opportunities for innovation, and implemented solutions like automation and data-driven platforms. My goal was to align technology with business objectives to optimize customer journeys, improve engagement, and deliver measurable results.

  • Mu Sigma Inc.

    Data Scientist

    I focused on building and deploying data science and analytics solutions to drive business impact across key functions. My role combined technical execution with strategic thinking to deliver value through data-driven insights and scalable infrastructure. ๐Ÿ“ˆ Developed and deployed machine learning models and predictive analytics solutions to solve high-impact business problems. ๐Ÿ› ๏ธ Wrote efficient, production-ready code for data processing, leveraging SQL, ETL pipelines, and data warehouse best practices. ๐Ÿ” Translated complex business needs into clear technical requirements, aligning delivery with broader data strategy and company KPIs. ๐Ÿ“Š Designed interactive dashboards and data visualizations to communicate insights and monitor performance across teams. ๐Ÿงช Conducted rigorous A/B testing and experimentation to validate hypotheses, improve personalization, and optimize decision-making. ๐Ÿ’ก Delivered actionable business analytics and performance insights to product and growth teams, enabling data-informed prioritization. ๐Ÿง  Fine-tuned models and algorithms using large-scale big data sources to ensure robustness, scalability, and long-term impact. ๐Ÿค Collaborated cross-functionally with product, marketing, and engineering teams to embed analytics into everyday operations.

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