Minas Iatrou

Topp Social

Performance Marketing Consultant

September 2019 - present

▪ Designing and implementing results-driven Performance Marketing programs for mid-sized businesses in the UK and US markets, achieving increased ROI and brand visibility. ▪ Collaborating with diverse advertisers in FinTech, eCommerce, and PropTech sectors, tailoring marketing campaigns to suit their unique needs. ▪ Effectively managed over £5 million in advertising budget since 2019 on Facebook, Instagram, TikTok, Google (Search/Display/Youtube), LinkedIn and Pinterest. ▪ Cultivating a robust network of industry partners, specialising in Conversion Rate ▪ Optimization, Video Production and Editing, Tracking and Analytics, Conversion Copywriting, Product Management, and Website Development, ensuring seamless integration of marketing efforts.

Flawless

Head of Growth

March 2024 - May 2025

I focus on delivering high-quality leads, insightful reporting, and streamlined processes, contributing to the overall growth and success of the organisation.

▪ Developed and implemented a comprehensive marketing strategy, aligning it with business objectives, target audience, and product offerings. ▪ Established and maintained a strong brand identity, ensuring consistency in messaging, visuals, and positioning across all marketing channels. ▪ Oversaw digital marketing efforts, including pay-per-click (PPC) advertising, content marketing and social media marketing. ▪ Grew customer base from 20,000 to 250,000 in 32 months, across multiple customer-facing brands. ▪ Led in-house video production team, creating engaging content for both organic and paid channels, enhancing brand visibility and audience engagement. ▪ Collaborated with product development teams to create and execute go-to-market strategies, positioning, and messaging for new and existing products or services. ▪ Developed and managed the marketing budget, ensuring resources were allocated effectively. ▪ Established key performance indicators (KPIs) to track marketing effectiveness, regularly report on progress, and adjust strategies as needed. ▪ Member of the Board of Directors.

Nanigans

Head of Ad Operations EMEA

April 2016 - August 2019

▪ Directed Customer Success initiatives, ensuring alignment with business KPIs to optimise client satisfaction and retention. ▪ Streamlined team priorities and efficiently allocated resources to achieve operational excellence and enhance overall performance. ▪ Represented the EMEA office to weekly product calls in order to prioritise in-demand features, effectively addressing customer needs and driving product enhancements. ▪ Contributed to new business development as a subject matter expert and product specialist, leveraging expertise to drive growth. ▪ Fostered and sustained solid relationships with high-level external and internal stakeholders, bolstering collaboration and communication. ▪ Represented the company as a thought leader at industry events, elevating brand reputation and networking with key players.

Nanigans

Campaign Management Team Lead

January 2014 - March 2016

▪ Built and mentored a team of six Campaign Managers, fostering a collaborative and high- performance work environment. ▪ Implemented innovative processes to enhance team expertise and efficiency, resulting in improved campaign management and client satisfaction. ▪ Designed and executed comprehensive internal and external training programs, elevating the skill sets of team members and clients alike. ▪ Spearheaded the execution of tailored marketing programs for medium and large enterprises, including prominent clients such as Deliveroo, Wise.com, and Rovio, driving measurable results and increased ROI. ▪ Recognised for outstanding leadership and performance, earning a promotion to Head of Operations EMEA after two years in the role.

Nanigans

Campaign Manager

February 2013 - January 2014

▪ As the third employee hired outside the US, played a pivotal role in establishing and growing the EMEA Customer Success team, ultimately assuming leadership responsibilities. ▪ Expertly managed Direct Response campaigns on Facebook, Instagram, and Twitter leveraging Nanigans' proprietary technology to optimise performance and deliver results. ▪ Earned recognition as a subject matter expert in utilising Nanigans' technology, showcasing proficiency and dedication to success. ▪ Demonstrated exceptional performance and leadership, securing a promotion to Campaign Management Team Lead in under a year.

We Are Social

Media Manager

November 2012 - February 2013•wearesocial.net

▪ Collaborated with the Media Director to establish the Paid Media department, laying the groundwork for growth and future success. ▪ Actively contributed to the selection of technology partners and the development of efficient processes, ensuring a strong foundation for the department. ▪ Successfully onboarded the agency's inaugural paid media clients, setting a high standard for client engagement and satisfaction.

Experian

Media Analyst

June 2010 - November 2012

▪ Developed and executed strategic Facebook Ad campaigns with a focus on CPA and ROAS, managing budgets ranging from £30-300k per month for high-profile clients such as Virgin Media and Match.com. ▪ Led comprehensive training programs for Media Analysts in the UK and abroad (USA, France), fostering skill development and knowledge sharing. ▪ Provided valuable consultation to international teams, offering expert guidance on campaign optimisation, tracking, and reporting to enhance customer satisfaction. ▪ Partnered with the product team to identify and prioritise in-demand features, effectively addressing customer needs and driving product enhancements.