MilaDiBella.com
Fractional COO/CFO for agency founders
I help agencies build the ops and finance foundation to make data-informed decisions and grow with high profit.
Mila Di Bella
Fractional COO for agencies 💸 From unprofitable to high-profit in 90-day cycles
Costa da Caparica, Portugal (+00:00 UTC) Spanish, Englishfrom Patagonia, Argentina
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
5 reviews / 7 sessions
Tue
20
Next availability
Bio
Turning unprofitable agencies into high-profit ones. Ex-VP of Agency Operations at a US SEO agency, where I handled Operations, People, and Finance. Took it from a solo founder with freelancers to an EOS-running agency, and in 9 months: ↑Gross Profit by 25%, ↑Net Profit by 11%, and ↓COGS by 33%. I started my career in Investor Relations at South Ventures (a VC firm from South America), then continued as Content Marketing Manager at a B2B SaaS company. I entered the agency space in 2022 as Client Account Manager, then Head of Marketing, and finally Head of Operations and Second-in-Command.
Expertise
Operations
From ideating workflows to building complex systems fully documented and optimized with AI, I have 5 years of experience in agency operations, crossing the bridge from productivity to profitability.
Industries
B2B
I've been in the B2B space for more than 5 years, from SaaS to agencies, across operations, customer success, people operations and marketing, from Europe and North America.
Experience
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In 2025, I took on Finance with my North Star being Gross Profit. Right as the broader market started contracting, sales slowed down, but we managed to contain it optimizing our COGS, and delivered the same work with ~⅓ less cost and time: Delivery costs ↓ 34% Gross margin ↑ 15% Gross profit ↑ 25% — despite lower revenue
As Head of Operations at Break The Web, I serve as Second-in-Command to the Founder, making sure our systems, people, and finances are aligned. My job is ensuring that the agency runs efficiently, scales profitably, and delivers world-class SEO, Content, and Digital PR work with a lean, high-functioning (and cute!) team. Some of my daily tasks involve: ⚡ Leading agency operations and executing strategic priorities to execute the Founder's vision ⚡ Driving quarterly and annual goal-setting and ensuring follow-through ⚡ Partnering with department leads to deliver consistent, high-quality client work ⚡ Optimizing systems and workflows to accelerate delivery without sacrificing quality ⚡ Overseeing People Ops — retention, culture, professional development, and hiring support ⚡ Managing financial planning, forecasting, and accounting — optimizing COGS and G&A with a profit-first approach
MilaDiBella.com
Content operations specialistI help marketing teams run their content ops at the speed of light⚡️
SaaStock
Lisbon City LeaderAs the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock Local Chapter community to grow by sharing challenges, best practices, knowledge and facilitating networking.
⚡️ Generated almost €1M in inbound pipeline per quarter ⚡️ I set up the foundations and processes of the marketing department ⚡️ Created and optimized SOPs, systems, processes, automation, you name it ⚡️ Ran the partners program ⚡️ Created and operationalized an inbound content engine that works like clockwork ⚡️ Conducted deep customer research and turned it into a Customer Experience Map ⚡️ Ran 2 employee advocacy programs ⚡️ Planned and executed a rebranding plan
As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. Some of my responsibilities are: ⚡ Managing the FCM blog ⚡ Producing The SEO Growth Podcast ⚡Developing an engaging employee advocacy program for personal brands ⚡ Manage the FCM website ⚡ Help build Sales assets ⚡ Experiment with formats and channels ⚡ Manage the FCM LinkedIn page ⚡ Measure and report the marketing performance
As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for. Some of my responsibilities were: ⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters ⚡️ Create project timelines and workflows for each individual client's needs ⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making ⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders ⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives ⚡️ Exceed all client expectations in terms of service and results
MilaDiBella.com
Knowledge Base & EduContent CreatorI’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX. My goal is to provide highly useful content for the customers to get the most out of the product, reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.
I was the first marketing hire Created the brand's identity manual Created several interactive content pieces as lead-magnets for cold outreach Created several pieces of video content for our home page and our blog Designed and implemented the onboarding email sequence Coached the CEO for 500 startups pitch night Implemented the HelpDesk Designed and implemented the chatbot Social Media Management Tracked marketing metrics and KPIs
Ran the monthly newsletter In charge of the blog, creating new SEO optimized content every month Created several educational guides Created and maintained the Help Desk updated Created +10 video tutorials Created the company's identity manual Created an internal wiki Reviewed and improved the copywriting site-wide, in French, English, and Spanish, optimized for SEO. Graphic pieces (infographics, images, schemes) Reported suggestions for improvements in the UX/UI Improved processes, workflows, and group dynamics Interviewing and hiring employees and contractors Contributed to Customer Support by phone, chat, and email in English, Spanish, and French Designed and executed the email marketing strategy
Poket.co
Customer Success ManagerI was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.
South Ventures
Investor RelationsI was the Investor Relations for the Grit Fund at South Ventures. I was the point of contact between the VC and the investors, in charge of updating them on the status of their investments, but also onboarding, offboarding, receiving deposits, issuing withdrawals, and ensuring compliance with the broker in the US. I organized the yearly Investor Meeting for 20 people.
Metrobox Selfstorage
Digital Account ManagerI designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.