Bio
Before I was ten years old, I was directing. My dad's VHS camcorder, whichever friends showed up, and our homemade Saturday Night Live remakes. Nobody asked me to make anything. I just couldn't stop.
That itch turned into fifteen years in Hollywood. I was employee number 30 at Stereo D, the studio that converted films like Titanic and The Avengers to 3D, and four years later we were 1,500 people worldwide. That is where I learned what scale actually feels like from the inside.
Then I caught the entrepreneurial bug, and it never let go. In 2015, I started Giant Propeller with a partner: a full-service digital marketing & creative agency, and we were eComm-centric, back when eComm was the coolest place on the internet. We grew to 40 people at our peak. In March 2023, I sold the business to a group in New York and stayed two years to hand it off right.
Look, I bootstrapped the whole thing. I know what it feels like to be on the edge of missing payroll. I know what a rough partnership feels like from the inside, because I had one, worked through it, and picked a better partner the second time. And I know the feeling when the team clicks, and the work sells itself. All of it is still in my bones.
The move that changed my business happened almost by accident. I moved to Miami during COVID, and somewhere in a conversation, another founder said the sentence that changed everything: "Have you tried Latin America?" I hired one graphic designer to find out. Same output, about 70% less cost, and it changed how I thought about my agency, my business, and my future. By the time I exited, a third of my staff was senior LatAm marketing talent.
Today that is my whole company: Talent Scout (www.gettalentscout.com), where we hand-pick senior marketing, creative, and ops specialists in Latin America and embed them inside North American agencies and brands.
To be clear about what I'm not: I'm not the guy who plugs in the keywords, designs eye-popping creative, or runs your paid media. I am the guy who built the machine around all of it. Pricing, resourcing, hiring, selling, scaling, exiting. The visionary side of building and growing businesses.
Who do I love talking to? Agency owners anywhere from just-an-idea to 50 million in revenue, founders doing their own selling, and marketing leaders building their first real senior team. Bring me bootstrapping, team building, selling your agency and what buyers actually look for, or what happens after the exit. I stayed two years. Ask me anything.
I am part of Entrepreneurs' Organization, Post Exit Founders, ProVisors, and the Captain of the Miami Speakeasy Mastermind chapter. What I like most is putting those networks to work for the people I mentor.
The calls that changed my path were with people a few steps ahead of me who told me the truth without dressing it up. That's the call you'll get from me. Book a session and let's get to know one another! I am looking forward to helping you on your journey.
