Michelle Tansey

Hey there! I’m Michelle, Founder at Red Queen Marketing, where I help companies scale through high-impact Digital PR, SEO, and Content Strategy. My path into growth was non-traditional. I transitioned from customer service into marketing and was thrown straight into the deep end, building out SEO and organic growth functions with no prior playbook. I learned by doing, testing, and figuring things out on the fly. Over the years, I’ve built strategies for major, fast-growing brands and eventually started my own business while on maternity leave back in 2023. I actually started on GrowthMentor as a mentee. I remember how overwhelming it feels to build your skillset or your function out from nothing. No question is too small or silly with me. I’m so excited to be here to give back by offering a mix of tactical growth advice and a zero-judgment sounding board for the emotional side of being a founder. What We Can Talk About - Marketing & organic growth - Digital PR , running outreach campaigns, and earning media mentions - Data-driven content strategy and creating linkable assets - White-hat link building for earning high-tier backlinks that drive organic authority. - Creating link-building and AEO/SEO strategies or narratives for stakeholders - SEO & Content Strategy and building SEO foundations from scratch - Campaign Execution and mapping out processes to scale - Founder wellbeing & Mindset - Imposter syndrome - A sounding board Come with a specific technical marketing problem or a dilemma. My goal is for you to leave the call feeling relieved, clear-headed, and equipped with actionable next steps. OR if you want to chat or debate with me that earned media is vital for online visibility now. That you have to prove 'you are who the internet says you are' far beyond just your website. Book a chat with me and lets nerd out :)

• 

  Content marketing

  Written, created and masterminded many pieces of content and tools. I can talk through content strategy, creating interactive content, creating linkable assets that can attract links naturally, creating data driven content that can be used for links, PR and socials.

• 

  Growth marketing

  I've been working on growth marketing and growth strategy since 2019. I've worked with tech start ups that have scaled internationally into new markets

• 

  Imposter syndrome

  Have extensive experience in imposter syndrome as a sufferer myself. If you are finding it difficult the thought of going out on your own or you are letting perfectionism stop you, happy to have a chat and talk you through

• 

  Leadership

  I have built out several teams onshore and offshore across many companies, and now my own. One thing I have been described as multiple times is a good leader. I've made mistakes and made good decisions; I know it's a difficult journey. Happy to support and talk through

• 

  Link building

  I have extensive experience in link building and digital PR having built out several offpage functions at 2 different companies and then within my own business. I can talk through benchmarketing, link velocity, creating strategies, tactics, creating linkable assets and much more. We also do digital PR for links

• 

  Personal branding

  Reputation is a vital part of the new AI age we are facing. Building yourself up as an expert through acheiving commentary or providing expertise to media and other websites is a great idea beyond doing just Linkedin. We do this for our clients and happy to answer any questions on it

• 

  Public relations

  Digital PR is a big part of the work I do and I have also worked with one of the best digital PR teams in Australia. I have landed press coverage in national media from data driven stories, as well as have landed expert commentary for my clients

• 

  SEO

  Extensive SEO experience working across many SEO teams, leading SEO upskilling and mentoring at old companies. I also have SEO clients who I work with and have experience growing monthly organic traffic for start ups from scratch starting at about 700 clicks a month to scaling to over 11,000 clicks a month through cross functional SEO.