Meci van der Veen

I've been building businesses, leading teams and working with customers since 2008, with 16+ years in technology industry across Atlassian, Microsoft, Cisco, EMC, IDC, Revinate. My experience spans enterprise sales, GTM strategy, commercial growth, international expansion, sales enablement & leadership. I've built and lead teams across EMEA, navigated high growth environments and helped organizations turn commercial strategy into execution. Today, I bring that operating experience together with professionally trained executive coaching. I work with founders and commercial leaders on GTM, sales strategy, ICP, positioning, pipeline, international expansion and building the commercial architecture needed to scale. I also coach leaders and ambitious professionals navigating career transitions, confidence, leadership challenges , difficult decisions and periods of change. My approach is practical but deeply human. I won't arrive with a generic playbook or tell you what you "should" do. We'll understand what is actually happening, challenge assumptions, identify what matters most and turn that clarity into action. Whether you're trying to scale a business, become a strong leader or decide what comes next, you can bring it to our session and we will work from there.

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  Building a team

  Built, scaled and led high-performing remote teams of up to 40 people across multiple countries. I help founders and sales leaders hire exceptional talent, build winning teams, scale revenue, strengthen GTM execution and become more effective leaders.

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  Career guidance

  Career coaching for SaaS professionals, interview preparation, leadership promotions, executive transitions and navigating growth in fast-scaling technology companies.

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  Go to market strategy

  Go-to-market strategy, international expansion, enterprise sales, sales process design, pipeline management, territory planning and repeatable revenue growth for B2B SaaS companies.

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  Leadership

  Executive leadership, first-time manager coaching, managing managers, organizational design, executive presence, difficult conversations, performance management and building high-performing teams.

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  Mindset coaching

  Helping founders, leaders and ambitious professionals develop the mindset, confidence and resilience needed to lead through growth, uncertainty and change. My coaching combines practical leadership experience with powerful questions that create lasting transformation.

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  Remote work

  Managed and coached remote, multicultural teams of up to 40 people across multiple countries. I help founders and sales leaders build scalable GTM strategies, improve forecasting, grow enterprise revenue, hire exceptional talent and build high-performing sales organizations.

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  Sales

  16+ years experience in Enterprise SaaS sales across EMEA at Microsoft, Cisco and Atlassian. I help founders and sales leaders build scalable GTM strategies, improve forecasting, grow enterprise revenue, hire top talent and develop high-performing sales organizations.

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  Confluence

  10 years of experience

  Sold Confluence to enterprise customers while also using it daily as a leader at Atlassian. Experienced in knowledge management, team collaboration, project documentation, executive communication and creating scalable processes for globally distributed teams.

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  Miro

  7 years of experience

  Extensive experience using Miro to facilitate strategy workshops, leadership coaching, sales planning, organizational design and cross-functional collaboration. I use visual frameworks to help founders and leadership teams solve complex problems, align stakeholders, map GTM strategies and turn ideas into clear, actionable plans.

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  Zoom

  9 years of experience

  Extensive experience leading fully remote and hybrid teams across EMEA using Zoom. Facilitated executive meetings, one-on-ones, coaching sessions, sales pipeline reviews, hiring interviews, customer presentations and global leadership workshops. Managed and developed distributed teams of up to 40 people while building a high-performance remote culture.

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  JIRA

  10 years of experience

  Extensive experience selling Jira to enterprise organizations and using it daily to collaborate with product, engineering, marketing and customer success teams. Helped customers improve project management, agile delivery and team collaboration while leveraging Jira internally for planning, execution and cross-functional alignment.

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  Salesforce

  17 years of experience

  Extensive experience using Salesforce to manage enterprise sales pipelines, forecasting, territory planning, opportunity management and executive reporting. Led teams of up to 40 remote sellers and managers using Salesforce as the core commercial operating system while driving forecast accuracy and sales execution across EMEA.

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  Trello

  10 years of experience

  Led the Trello business for three years while working at Atlassian. Extensive experience helping teams improve collaboration, productivity and workflow management using Trello. Worked with customers and internal teams to drive adoption, optimize processes and support high-performing, distributed teams.

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  SaaS

  16+ years of experience in the SaaS industry across Microsoft, Cisco, Revinate and Atlassian. Expertise in enterprise software, go-to-market strategy, sales leadership, scaling commercial organizations, international expansion and building high-performing remote teams. Passionate about helping SaaS founders and leaders achieve sustainable growth.