The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value.
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Max Peters
Head of SEO at Prosple | Freelance SEO Consultant | APAC Search Awards Judge | 15 Years in SEO
Bangkok, Thailand (+07:00 UTC) Englishfrom Birmingham, United Kingdom
Usually responds in 4 days
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
15 reviews / 20 sessions
Mon
26
Next availability
Max is amazing! He is super friendly and approachable and gave me really knowledgeable and honest answers to my questions, drawing from his own experience. I really loved the way he broke down the problem and helped me understand how to approach it. A conversation like this really underlines the point of GrowthMentor -- Max not only gave me suggestions, he also recommended a few products/people who he had worked with in the past! And he generously followed up after our call with a ton of useful resources! Thanks a TON Max, I really appreciate it. I'd love to grab another session with you once I make some headway! Thanks again for your time!
manasvini krishna
Probably one of the best calls I've had on the platform! Went into detail on all my questions. Max was well-prepared and I could really feel he wants to help. He even sent a list of resources after the call. Highly recommend!
Stoyan Vlahovski
Max is a not just a friendly and very knowledgeable SEO, but he was very open to share how he actually does SEO and answered all of my questions. I will definitely ask him for another session soon :)
David Deutsch
Bio
Hi, My name is Max and I'm an SEO professional with over 13 years of experience in the field. I've worked for some of the biggest start-ups in Southeast Asia, helping them become market leaders in their industry through SEO. I've worked in-house across eCommerce, booking platforms, health and publishing. I've also spent many years working agency side and have worked on sites in pretty much every industry. I love sharing my knowledge, observations, and thoughts with the SEO industry and thought it would be great to also share that knowledge with founders and start-ups. I have experience in all areas of SEO, such as: Content and Strategy - Keyword research - Content ideation - Content optimization - E-E-A-T improvements Off-site - Link building/earning - Wikipedia/Wikidata page creation Technical - Site structure - On-page optimization - SEO audits - Site migrations - JavaScript Sites - Schema I'd love to hear about your challenges, see what you are working on, and help out with your SEO questions. Let's make things happen!
Expertise
Building a team
While in-house at Lazada I managed local SEO teams in 6 countries as well as regional analysts. In my most recent agency experience with Primal, I managed a team of 4 SEO Analysts, 1 manager, 2 developers, and 3 outreach specialists. In my current role at Hello Health Group, I manage in-house SEO teams in 3 countries and also a team working on client campaigns.
Link building
I've managed outreach teams in SEO agencies and also managed link-building efforts for internally for start-ups. My strategies are ethical, white had methods to encourage link earning at scale.
SEO
13 years of experience across all areas of SEO and a very deep understanding of the technical side of SEO, with JavaScript sites a speciality. I have 7 years experience heading up SEO in-house for start-ups and 6 years experience working agency site.
Toolkit
Ahrefs
I’ve been using ahrefs for as long as I can remember and it’s my favourite SEO suite. Originally I used to use it for simply backlinks, as that is all it was at launch, but it’s since grown into a Swiss Army knife of a tool. Its keyword and content research tools are great and its site-auditor is definitely an underappreciated tool when it comes to site audits and on-site SEO.
Asana
I previously used Asana for project management between 2017-2019. However, I found it lacking in a deep enough hierarchy, so I have since switched to ClickUp.
Google Analytics
Not much to say about Google Analytics as it is the industry standard when it comes to analytics platforms. I use it pretty much daily for analysing organic traffic. I don’t have any experience with GA4 yet, as it cannot track AMP, and a lot of the traffic I need to analyse is AMP traffic.
Looker Studio (Google Data Studio)
I use Data Studio to create Dashboards to help visualize and communicate organic growth. I usually build my own dashboards as although there are some great templates out there, they are usually lacking in some aspect. However, I do find Data Studio to be frustrating at times, as although it’s very useful, it often lacking in specific functions that is needed to be able to build what I need.
Google Search Console
Google Search Console (Web Master tools) is a must-have tool for anyone working in SEO. It's the best source of organic traffic data (as opposed to estimates in 3rd party tools) and it gives you valuable insights into other areas such as page indexing, schema mark-up, and technical issues. Most days I open Search Console at some point!
JavaScript
Although I'm not a developer when it comes to JavaScript, I have an advanced knowledge when it comes to SEO for JavaScript sites. As search engines can have issues with JavaScript, it's important to understand how they are crawled and rendered by them to ensure sites can perform well in Google. I've successfully migrated 4 large websites from HTML/PHP to JavaScript without any loss in organic traffic.
Jira
I use JIRA to create tickets and briefs for the product and development teams. Although I have been using it since 2014, I would say my knowledge is limited, as I do not spend a great deal of time in the app due to my needs.
Semrush
I have limited experience using SEMrush, as most of the time I am using its alternative, Ahrefs. However, the tools have a very similar feature set, so when I do use SEMrush, it's usually pretty easy to get things done in it.
Trello
I use Trello to create tickets for the product and development teams. I do not really like to use Trello; I find it very limiting, frustrating, and slow. There are much better options available.
WordPress
From an SEO point of view, I'd say my knowledge of WordPress is advanced (although I'm no coder!) When I worked agency-side, I would often be making changes to clients' sites myself in WordPress. I also first learned the basics of technical and on-site SEO when I built my own site on WordPress in 2010. I currently have a personal website which is based on WordPress, which I have successfully got to the first position of Google for 'technical SEO consultant'.
Experience
On train
TrainerCorporate training in SEO
Achievements with HHG • Record number of users in 2022 at 34 million. 70% from organic channel. • Approx 2700 organic daily clicks for Medical Booking platform 12 months after launch • Approx 4000 organic daily clicks for Community platform 12 months after launch Key Projects in 2021: • Managed the migration from WordPress platform to a custom JavaScript Frontend coupled with WordPress CMS with no loss in SEO traffic. This was implemented across 10 domains, in 9 languages for over 20k pages. • Improved the sites’ E-A-T by restructuring and improving the author and medical expert’s bio pages, company corporate pages and various editorial, advertising and legal policy pages. Key Projects in 2022: • Key stakeholder in the Launch of a new medical booking platform. Covering areas such as the creation of SEO Friendly site structure over search-based navigation, ensuring JavaScript frontend can be rendered by Google, writing of detailed schema for Dr and Hospital profiles pages and general SEO best practices. • Wikipedia and accompanying Wikidata pages created in relevant languages for Hello Health Group. Key Responsibilities • Responsible for the SEO Roadmap for Hello Health’s websites covering areas such as On-Site & Technical SEO features, keyword research, content and offsite. • Overseeing SEO campaigns for enterprise Pharmer clients such as Abbot, Bayer and Enfa. • Leading, mentoring and empowering local SEOs teams to execute SEO at a country level. • Creation of new processes and templates for keyword research, technical SEO audits, Content analysis & optimisation, traffic investigations and backlink analysis. • Working with Product teams as a key stakeholder in new Website and SEO Features. • Working alongside the Head of Content to help define the content strategy, improvements to current processes & workflows and improve content quality and E-E-A-T. • Working with Data teams to analyse performance, conduct investigations and create forecasts.
OtherHealthTech
Leading the Technical SEO and Outreach teams across 3 countries, ensuring execution & delivery of quality work for some of the largest brands in Thailand, Vietnam and Malaysia. R & D into innovative SEO practices, such as: • Evolved Primal’s SEO processes from keyword ranking based, to a converting traffic-based philosophy • Created an updated SEO Audit process, checklist and report. Covering many more elements, including a prioritisation matrix • Created a new keyword research process and templates based on user intent, rather than simply search volume. • Devised a traffic estimation formula to help clients understand where they will be in 3, 6 & 12 months after engaging with Primal
Digital Agencies
Achievements with Eatigo: 182% increase YoY in traffic 80% increase YoY in transactions 93% increase YoY in Revenue Key Project: Turned around a 50% drop in traffic after an unsuccessful website re-platform to a JavaScript-based website (carried out before I joined the company). Achieved by (among other things) changing to Server-Side Rendering, implementing more cohesive internal linking so the site can be fully crawled and ensuring all content was once again visible to search engines. • Planning and execution of Eatigo’s SEO strategy & roadmap for 8 markets & 5 different languages across SEO Asia • Continued ideation and implementation of onsite SEO features to further improve SEO performance • Implementation of whitehat link-building strategies • All reporting, creation of dashboards & analysis of SEO performance and KPIs • Management of outsourced agency work • Project Management for SEO and cross dept work with Stakeholders within different business vectors
E-CommerceB2C
Achievements with Lazada: Created the most visited e-commerce websites in SE Asia in 4 years. Simailrweb stats below: Lazada.co.id 23rd most visited site in Indonesia, 925th globally. Lazada.com.my 8th in MY, 1,332 globally Lazada.com.ph 10th in PH, 1,269 globally. Lazada.sg 21st in SG, 5,994 globally Lazada.co.th 8th in TH, 696 globally. Lazada.vn 20th in VN, 1,095 globally • Planning and execution of Lazada’s SEO roadmap • Project Management for SEO and cross dept work with Stakeholders within Lazada and Alibaba • Working on projects to scale and automate SEO, such as a solution to auto-create pages based on search demand. • Manage 6 multinational local SEO teams and regional analysts
E-CommerceB2CD2C
Smart Traffic Ltd
Technical SEO ManagerOverseeing the SEO strategies for a portfolio of over 200 clients and being the SEO lead for 12 Campaign Managers and 4 support staff. Tasked with improving and restructuring the company’s current SEO audit so it is more in-depth, covering over 200+ checks to ensure clients websites and web presence are correctly optimised.
Move Ahead Media
Head of Onsite SEOResponsible for all on-site SEO strategies at Move Ahead Media and for their large portfolio of clients. Tasked with and completed improving the turnaround time for on-site audits from 1 month to 2 weeks.
Move Ahead Media
Onsite SEO ManagerCarrying out on-site SEO audits for a large spectrum of clients websites. From 10 page brochure sites, to 100000 + page multi-nation websites. Managing a team of SEO technicians ensuring work is delivered on time and to company guidelines.
Absolute Advantage
Account ManagerWeb design account management for clients in the UK and worldwide.
Smart Traffic Ltd
Account ManagerSelling, account managing and consulting on SEO services to clients in the UK and worldwide.
AIA Worldwide
Mac Art WorkerCreating recruitment adverts for inclusion in the national press for blue chip clients such as Atkins and Virgin.
Colour Graphics
Mac Art Worker / Pre Press TechnicianRunning the pre press and press aspects of busy digital printers outputting PVC banners, signage, exhibition stands, business stationery, short run digital print, posters, canvass prints, printed/cut vinyl, flags and printed apparel.
Belgravia Giclee Printing
Mac Art WorkerCreating limited edition Giclee prints from artists original paintings, from initial brief through to final print run. Including Photographing / scanning original pieces of artwork and transparencies, and proofing the images through a process of colour correcting, editing, and re-touching using Photoshop. Also Operating four Agfa Grand Sherpa wide format inkjet printers and Epson 9800 and 9600 fine art wide format inkjets.
Human Zoo Creative
Mac Art WorkerWorking across a broad spectrum of design projects from rendering footwear designer, retouching photos in photoshop to catalogue design and production in Quark.