Max Jansen

Hi, I’m Max. As a Senior B2B Marketing Manager, I’ve built and scaled GTM motions across companies in different maturity and stages of growth. However this is not about me. You: Are pre-Seed / Bootstrapped: need help with a team-led GTM engine, aligning marketing, sales, systems, and processes. You: Have series A/B funding secured: need help with regional expansion. Preparing your strategy to scale. Challenges include entering Europe, opening new markets, and finding product-market fit fast. You: Are scaling up: need help building a predictable pipeline, optimizing systems, and maximizing revenue flywheels. I'm here to share my experience on: - GTM strategy & mechanics: ICP development, audience segmentation, and tech-stack/process alignment. - Full-funnel demand generation: Everything from outbound marketing campaigns to demand capture, SEO/AEO, and inbound. - Omnichannel Execution: Outbound marketing-sales alignment, partner marketing, field/customer marketing, and leveraging (AI) workflow automation. I love understanding complex cases and helping others break through their challenges and achieve their goals. Whether you are just starting up or transitioning into a new phase of growth, let's chat, and get to work.

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  Demand generation

  ICP and audience segmentation: setting up for marketing efficiency. Awareness and demand creation: helping buyers self-educate and move them from awareness to consideration to purchase. Integrated campaigns: running integrated marketing programs to stay top-of-mind with target accounts. Sales-Marketing alignment: aligning teams around the same goal. Data-driven pipeline growth: Use internal and external data and signals to optimize outbound marketing campaigns and drive pipeline impact.