Max Jansen

Hi, I’m Max. As a Senior B2B Marketing Manager, I’ve built and scaled GTM motions across companies in different maturity and stages of growth. You: Pre-Seed / Bootstrapped: Need help with a team-led GTM engine. Aligning marketing, sales, systems, and processes from Day 1. You: Series A/B funding secured: Need help with regional expansion. Designing expansion strategies (like entering Europe, entering new markets, and finding product market fit) to scale. You: Scaling-up: Need help building a predictable pipeline engine, optimizing systems, and maximizing revenue flywheels. Some of the things I'd love to help you with include: - GTM strategy & mechanics: ICP development, audience segmentation, and tech-stack/process alignment. - Full-funnel demand generation: Everything from outbound marketing campaigns to demand capture, SEO/AEO, and inbound. - Omnichannel Execution: Outbound marketing-sales alignment, partner marketing, field/customer marketing, and leveraging (AI) workflow automation. I love understanding cases and helping others break through their challenges and achieve their goals. Wether you are just starting up or transitioning into a new phase of growth, let's chat and get to work!

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  Demand generation

  ICP and audience segmentation: setting up for marketing efficiency. Awareness and demand creation: helping buyers self-educate and move them from awareness to consideration. Integrated campaigns: Running integrated marketing programs to stay top-of-mind with target accounts. Sales-Marketing alignment: Aligning teams around the same goal. Data-driven pipeline growth: Use internal and external data and signals to optimize outbound marketing campaigns and drive pipeline impact.