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Max Jansen

Marketing Manager

Amsterdam, Netherlands (+01:00 UTC)from Amsterdam, Netherlands
Usually responds in 4 hours
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
7 reviews / 7 sessions
Thu
15
Next availability

Bio

Hi, I’m Max. As a Senior B2B Marketing Manager, I’ve built and scaled GTM motions across companies in different maturity and stages of growth. However this is not about me. You: Are pre-Seed / Bootstrapped: need help with a team-led GTM engine, aligning marketing, sales, systems, and processes. You: Have series A/B funding secured: need help with regional expansion. Preparing your strategy to scale. Challenges include entering Europe, opening new markets, and finding product-market fit fast. You: Are scaling up: need help building a predictable pipeline, optimizing systems, and maximizing revenue flywheels. I'm here to share my experience on: - GTM strategy & mechanics: ICP development, audience segmentation, and tech-stack/process alignment. - Full-funnel demand generation: Everything from outbound marketing campaigns to demand capture, SEO/AEO, and inbound. - Omnichannel Execution: Outbound marketing-sales alignment, partner marketing, field/customer marketing, and leveraging (AI) workflow automation. I love understanding complex cases and helping others break through their challenges and achieve their goals. Whether you are just starting up or transitioning into a new phase of growth, let's chat, and get to work.

Expertise

  • Demand generation

    ICP and audience segmentation: setting up for marketing efficiency. Awareness and demand creation: helping buyers self-educate and move them from awareness to consideration to purchase. Integrated campaigns: running integrated marketing programs to stay top-of-mind with target accounts. Sales-Marketing alignment: aligning teams around the same goal. Data-driven pipeline growth: Use internal and external data and signals to optimize outbound marketing campaigns and drive pipeline impact.

Experience

  • Tipalti

    Senior Marketing Manager, Integrated - Global
    •tipalti.com/en-uk/

    Building global integrated marketing programs that generate, accelerate, and activate demand, driving pipeline impact. Tipalti is a Series F late-stage Fintech scale-up, $915M raised, $8.3B valuation

    SaaSB2BFinTech

  • Tipalti

    Marketing Manager EU
    •tipalti.com/en-uk/

    First marketing hire in the Amsterdam office

    SaaSB2BFinTech

  • SoftwareOne Netherlands

    B2B Marketing Manager Benelux

    Focus on scaling Cloud Services, Azure OpenAI, Copilot, Cloud Financial Management (FinOps) and Services for Information Security through go-to-base (ABM) marketing. SoftwareOne is publicly traded on SIX / Oslo under ticker: SWON.

  • Incision

    Marketing Team Lead

    Scaling-up post Series A & B - $7M raised Demand generation & budget B2B SaaS marketing campaigns in the UK, US, Benelux Digital marketing Event strategy and field marketing management Partner marketing

  • Incision

    Content Marketing Manager

    Incision offers world-leading innovation and education for perioperative teams, enabling teams to learn, prepare and perform in the operating room.

  • RocketX

    Content Marketing Manager B2B SaaS

    RocketX is a growth agency that strengthens technology scale-ups to realize their growth ambitions. My job was to help these companies develop and execute their B2B marketing strategy. From founder-led sales to team-led demand gen. ▸ Incision A leading platform enabling surgical teams to learn, prepare and perform in operating departments across the world. ▸ AIRSKIN by Blue Danube Robotics A soft-pressure sensitive safety skin for industrial robots enabling human-robot collaboration in manufacturing. ▸ Matterhorn SaaS solution that helps Alternative Investment Fund Managers to report under AIFMD.

  • SALT Amsterdam

    Managing Director

    Running a creative production company focused on branded content. Brands include Hyundai, T-Mobile, Continental, KPN, Eneco, ING, Heineken, Vattenfall, Renault, Fujifilm, Samsung.

  • SALT Amsterdam

    Co-Founder

    SALT is a creative production company that helps businesses create stories that matter.

  • Unknown Group

    Producer

    Content production for global start-up competitions: Get in the Ring (Medellín, Singapore, The Hague) | The European FoodNexus Startup Challenge | ImpactCity | NATO Innovation Challenge.

  • Freewheel Stories

    World Travel Project

    In June 2015, I left Amsterdam by bicycle on a mission to find and document undiscovered stories. A year later, I cycled well over 6000 kilometres, visited 14 countries across three continents and made multiple films ranging from shorts to compelling documentaries.

  • Eyeforce

    Student Researcher

    For my bachelor thesis I researched client needs in relation to video marketing services and recommended strategic options for an integrated video marketing approach that could be favorable to the business.

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