Chief Marketing Officer | Series A through Fortune 10 experience
I build and scale the marketing engines that carry B2B software companies from early traction to durable, profitable growth. My work centers on demand generation, lifecycle and growth marketing, analytics and attribution, and go-to-market strategy, and I bring a measurement-first discipline to every team I run. As Chief Growth Officer at Morning Consult, an AI-native consumer-research company generating more than $100 million in revenue at a $1.01 billion valuation, I oversee marketing, communications, growth, positioning, and go-to-market for a business serving Fortune 500 and enterprise clients. I spent more than four years at Yelp across four roles spanning its advertising, data, and AI businesses. As Head of Marketing for Yelp's Data and AI products, I assembled the go-to-market team and launched a product-led growth motion that opened a new revenue line and drew top AI research labs as customers. I owned demand generation and growth marketing across the midmarket and enterprise advertising business, and as the first growth lead hired for Yelp's Restaurants SaaS product, I grew paying locations roughly 15% while keeping unit economics profitable and building the founding lifecycle, performance, and content team. Most recently, I led marketing through Yelp's $270 million acquisition of Hatch, an AI SaaS company, growing marketing-sourced weighted pipeline 32% quarter-over-quarter and lifting attributed closed-won ARR 17% with no added budget while standing up the post-acquisition operating model. My earlier career pairs enterprise scale with startup builds. At Google, I ran a demand-generation lifecycle program reaching roughly nine million prospects for Think with Google and launched its first global B2B homepage promotion across 25 country teams. At venture-backed AI companies including Labelbox, where I was the second marketing hire, I stood up demand generation and growth from the ground up. I began in Melbourne as co-founder of a digital agency before moving into technology marketing. I hold an MBA and a Master's in intellectual property law, and I'm an admitted IP attorney in Australia. That legal grounding shapes how I lead: I treat the businesses I serve with the same fiduciary discipline I would owe a client.
I love using data as the foundation to empower multi-touch, multi-channel campaigns to the perfect audience. From Facebook Ads to LinkedIn, I've executed some pretty cool small but highly effective campaigns using creative data strategies.
Over the course of my career, I've managed tens of millions of dollars collectively, in advertising spend across paid media networks. I love building, optimizing and reporting on paid media campaigns.
Having built the marketing stack for several clients in my agency days and also for several start-ups in the Bay Area, I enjoy keeping up to date with the latest tools in Marketing Technology. I'm happy to provide recommendations and advice in this field.
I've helped clients build and configure email marketing campaigns in Active Campaign. I specifically focussed on the integration between landing pages and websites
I built and scaled Sentient's entire Marketing Automation stack around Autopilot HQ including Lead Scoring, Email Nurture Sequences, Chat Prompts, Sales Nudges and other features.
I currently use Hubspot (both CRM and Marketing Automation) at Labelbox. I'm currently expanding our Hubspot Instance to include key B2B functions such as Lead Scoring, Segmented nurture journeys based on buyer actions, pipeline reporting, lead classification, ROI and Attribution reporting, amongst other initiatives.
I worked extensively with Salesforce at Sentient and also at Appian to ensure a cohesive flow between marketing solicited lead programs and the BDR team management. I also worked intensively on reporting and attribution.
I've worked with Segment to streamline and simplify event reporting and data pipelines between tools in the Martech stack. Specifically building out Facebook audiences, Google Ads Audiences and managing data consistency between user profiles in respective marketing products.
Spent more than four years at Yelp, where I developed much of my core marketing and growth expertise. As Head of Marketing for Yelp's Data and AI products, one of the company's highest-growth businesses, I owned go-to-market strategy and launched a product-led growth motion that opened a new revenue stream. Earlier, as Head of Demand Generation and Growth Marketing, I built the demand engine across Yelp's midmarket and enterprise ad business.
I led global growth strategy across owned and lifecycle channels for Think with Google, Google's flagship marketing publication, and scaled growth and demand generation at venture-backed B2B software companies from Series A through Series C, including Labelbox, an AI data-infrastructure company where I was the second marketer. I began in Melbourne, where I co-founded a multi-million-dollar digital agency before moving into technology marketing.
Morning Consult is the AI-native market research company primarily serving Fortune 500 and enterprise companies. The company conducts global daily consumer surveys and uses applied AI to deliver brand, market, and audience insights to marketing, product and research teams. The company generates over $100mil in revenue and is valued at $1.01bn.
I am currently engaged on a consulting basis to help Appian manage and optimize B2B Marketing Campaigns across paid demand generation channels such as Google Ads, YouTube, Facebook, LinkedIn, BrightFunnel, TechTarget and other mediums. I've achieved almost a 100% cost efficiency on lead CPA since joining the team.
Interim Marketing leader at Hatch, post Yelp acquisition. • Grew marketing-sourced weighted pipeline ARR 32% quarter-over-quarter, through the post-acquisition transition. • Lifted marketing-attributed Closed Won ARR 17% QoQ and closed-won deal count 18% with no incremental budget. • Set the operating model, aligning planning, reporting, and GTM motions across key marketing functions. • Diversified the acquisition funnel by launching a net-new paid channels with early profitability. • Established a single executive view of marketing performance covering first/influenced sourcing, weighted pipeline, and closed-won ARR by channel. • Hired leaders across pivotal functional areas of the team.
• Lead online and offline marketing strategies for Yelp's data and AI products, enhancing brand visibility and acquisition. • Drove revenue growth by $X million within one year, attracting top AI research labs & companies. • Launched a Product-Led Growth (PLG) motion, establishing a new revenue stream valued at $X million. • Built a full go-to-market team to support marketing and inbound sales demand.
.png)
• Led the acquisition strategy for the ThinkWithGoogle channel, the largest marketing publication worldwide. • Managed a comprehensive demand generation lifecycle program for a prospect base of approximately 9 million users. • Initiated the first-ever Global "Home Page Promotion" for the B2B Year in Search program, collaborating with 25 country marketing teams.
• Hired as Yelp's first Head of Growth for our Restaurants B2B SaaS product. • Successfully increased paying locations by approximately 15% while maintaining profitable unit economics. • Built and led a foundational team of growth marketers, specializing in Lifecycle, Performance Marketing, and Content.
I am currently building the Labelbox Demand Generation machine.
I built and scaled a digital agenc with my business partner to tens of small and medium-sized clients and millions of dollars of revenue. Focussed predominantly on Lead Generation, I orchestrated campaigns across Google Ads (Search and Display), Facebook, LinkedIn, Programmatic Networks and other less common ad channels. We also built and deployed nurture campaigns and landing pages for clients to support their lead generation efforts.
