Fractional GTM and Growth leader for startups making their first million ARR
I had a really valuable session with Marlon. He listened, asked the right questions, and helped me gain clarity around things I’d been stuck on. I left feeling more focused and motivated, with practical takeaways I could actually use. I’d absolutely recommend him!
Marlon is refreshingly straightforward. Within minutes, he diagnosed exactly what was wrong with my website and brought me back to the core truth: the site exists to drive sales. He didn’t waste time sugarcoating—he broke it down clearly, kept reinforcing the main goal, and equipped me with concrete strategies to refine and scale. If you value clarity, results, and no-nonsense guidance, Marlon is the expert you need.
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My meeting with Marlon was exactly what I needed — straightforward, structured, and highly insightful. He listened carefully to my introduction, then helped me break down each point and guided me toward the most logical solution. Along the way, I felt both challenged and supported, which gave me clarity and confidence about the next steps. His combination of deep knowledge and sharp attention to detail makes him an exceptional mentor. I left the session with clear directions on how to move forward, and I’m very glad I booked this call.
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter Drucker I use product usage data, market research, and customer development to derisk our bets, improving the odds of winning whatever challenge is in front of us. It's the art and science of Marketing that has made it an intellectually interesting career for more than 15 years.
The best funding is from customers, so let's see how to make that work. Otherwise, I've interviewed at YC, demo'd at NEXT AI, supported multiple seed raises and am a 4x angel investor (1 exit), so we can look at how to fund the business from all sides of the table.
We humans make sense of the world through stories, so content marketing is about piecing together the relevant facts inside a repeatable narrative that demonstrates your world view to potential collaborators.
I believe that our intuition is the greatest overlooked asset in our companies. It's easy to bypass it, but we're grown accustomed to trusting AI models without fully understanding their inner working too. We're intelligence attempting to express too. So what is your intuition trying to tell you?
Garbage in, gargabe out. We want to triangulate a good target market so that we can sequence our growth through adjacent segmentation and tap into existing, current market insights to derisk our approach to market.
I'm a visual thinker, and in the absence of a whiteboard, we've got Miro! What's better, we can visualize together and have a lingering repo of our explored ideas.
Dr Bill improves the accuracy and efficiency of medical billings by doctors in Canada. I developed an efficient growth model that targeted new doctors, refined marketing operations for more actionable insights and supported the core team through their biggest brand re-launch since founding.
ShipShap gives independent creators wholesale rates on shipping through an API. I helped the founding team validate their target market in the US and advised them on routes to funding their business.
Flexday gives you workspace freedom by unlocking coworking spaces nearby through an app. Flexday is funded by early members of Uber, Airbnb and LinkedIn.
We can't all be famous, but we are all influential. Truffles gives you cash for your purchase influence in personal channels like email, messenger and slack.
My role here was to take a 7 year old company and untangle their marketing program. Together, we relaunched the brand and website to reflect the business' value prop, audited and trimmed the content marketing program and spoke directly to the decision-makers who picked their ecommerce agency using video and private events. Demac is a privately held company.
My role at Tulip was to legitimize it to future customers and current investors. We did that through market sizing that was approved by the board, developing reference studies to equip sales conversations and deliver showcases from NY to SXSW. Tulip is funded by SoftTech, Jump Capital and other leading technology investors.
As the first-ever marketer at 500px, my job was to figure out who was coming to the site. We did this through persona development and on-site AB testing. 500px is funded by Andreessen Horowitz, ff Venture Capital and Harrison Metal.
Founded the Marketing Department and was responsible for developing, managing and reporting marketing activities. As seen in: Panel: Taking Ontario Mobile, NXNE, Apps for Health, Ink+Beyond Writing: DX3 Digest, NXNE Magazine, Mobile Marketer, Sparksheet Media Coverage: Financial Post, Marketing Magazine Polar is funded by Georgian Partners and Blue Sky Capital.
Responsible for evaluating new technology and business partnerships for Polar and managing major partner relationships. As seen in: Presenter: Intel Elements, iP3 Media Coverage: The Wall Street Journal
Responsible for driving new leads to the Sales team and working with the Product team to refine the value proposition of new and existing core products. As seen in: Presenter: Mobile Monday Montreal
Responsible for managing the deployment of Polar's earliest and most prominent mobile apps. Brands under management included TIME, Businessweek, CNNMoney, Sports Illustrated, Toronto Maple Leafs and Canadian Living.
Responsible for supporting the New Product Development team in product, project and vendor management.
Responsible for presenting RIM's pilot WLAN BlackBerry device at international technology events, including describing technology architecture and relevant use cases to blue-chip businesses in target industries.
