The Venture Mentoring Team
VMT Mentor
Helping startup founders and small businesses achieve growth and bring new products to market
Mark Szelenyi
Product Leader | Enterprise SaaS | Mentor | Advisor
San Francisco, United States (-08:00 UTC) Englishfrom San Francisco, United States
Usually responds in 14 hours
Free
Price per hour
30 min
Time Blocks Available
4.96
24 reviews / 34 sessions
Mon
12
Next availability
Bio
Specialties: SaaS, Go-to-Market Strategy, Product Management, Business Strategy, Digital Transformation, Packaging, Pricing Strategies, Agile Development, Enterprise, In-direct Channels, and SMB. Mark Szelenyi is a performance-driven Senior Executive with more than 30 years of success within the technology industry across the enterprise software, networking, and digital marketing sectors. Leveraging extensive experience in driving the strategic growth of technology product lines, he is a valuable asset for early stage growth companies working on go-to-market-strategy and scalability. His broad areas of expertise include B2B, software development, SaaS, product management, digital marketing, agile development, pricing, and sales enablement. Mark was most recently Vice President of Product Management for ON24, where he’s worked since 2008 leading the effort to understand and incorporate the needs of ON24 customers into new and existing products. He was responsible for creating a go-to-market strategy that enabled the company to pivot from being a managed service provider for a premium market segment toward a SaaS subscription business model with a broader target persona. This has resulted in triple digit subscription revenue growth and a successful IPO in early 2021. Previous to ON24, Mark held leadership roles at Jigsaw, Kontiki, Cisco, Netscape, and Lotus Development where he consistently applied growth product strategies to build, launch, and grow successful product lines. Mark holds a BS in Mechanical Engineering from California Polytechnic State University-San Luis Obispo. He has completed professional management training courses in Situational Leadership and Managing Through Transition, helping enable him to maintain his status as one of Silicon Valley’s most agile product executives.
Expertise
Go to market strategy
I've done GTM Strategy work from several different roles where I have contributed messaging and positioning content, launch plans and strategies, and training and enablement plans for internal and external audiences.
Product management
I have led product management teams and led cross functional product teams as a product owner through all stages of the SaaS product lifecycle, from early concepts and user testing to market adoption and regular releases.
Product market fit
At ON24, I led the product management team in building the company's flagship SaaS product from the ground up. We achieved a complete pivot away from a service-heavy, systems integrator business model and drove triple digit subscription revenue growth for many quarters leading to a successful IPO in 2021.
Toolkit
Jira
Went through a complete adoption of Agile development processes with a green engineering team and JIRA. I know how to use it from the Product Owner perspective to get what I need.
Trello
I find Trello to be very useful for a personal view of market feedback, pending priorities, breakdowns of specific projects, etc. It can probably do a lot more.
Industries
Enterprise Applications
Product management, product marketing, and product design for enterprise applications, infrastructure and SaaS. Agile expert, product roadmaps, team leadership, product-led growth
Experience
ON24
Vice President, Product ManagementProduct management leader for high growth enterprise SaaS platform from $0 - $150M and IPO. Responsible for developing and implementing product strategy and roadmap, executing successful platform releases, collaborating with executive stakeholders, and building relationships with strategic customers.
ON24
Director, Product MarketingLed the creation of all go-to-market product deliverables including; product launch plan and messaging, sales enablement materials, product collateral, pricing plan and release communications. Frequent company and product spokesperson/evangelist with customers, press, and analyst community.
Jigsaw
Director, Product MarketingLed team in the design and launch of Jigsaw Clean data hygiene product (acquired by SFDC and rebranded Data.com. Directed product marketing activities and engaged with Jigsaw strategic partners in defining product integration requirements, co-marketing programs, and revenue sharing business model.
Vizible Corporation
Vice President, Marketing & Business DevelopmentLed corporate marketing strategy and service introduction for this fast growing social media start-up. Worked closely with the executive team to develop positioning, PR strategy, and go-to-market plans for innovative social media service.
Kontiki, Inc.
Director, Enterprise MarketingDirected product marketing and corporate communications initiatives for pre-acquisition software and services startup pioneering digital media solutions in the enterprise.
Cisco
Director, Product ManagementLed product team for $2B Ethernet LAN switching business at Fortune 100 networking equipment provider. Launched and promoted products to the enterprise and service provider markets. Designed and led team in cross functional planning and execution within the business unit, across business units, and with corporate resources.
Netscape Communications
Sr. Director, Enterprise MarketingDirected solutions marketing and strategic customer programs for global Internet software and services company. Led the launch of highly effective solutions sales training to drive market penetration of Internet infrastructure and e-commerce software products with resulting increase in average deal size and adoption of multiple products per customer.
Netscape Communications
Senior Product ManagerProduct management lead for several retail and enterprise software products. Defined, built and launched Netscape PowerPack 2.0 to several million in retail revenues. Drove product roadmap and enhancements for Netscape Administration Kit for browser OEM partners. Led product teams for multiple enterprise software products as part of Netscape SuiteSpot server product line.
Skytel
Director, Product ManagementLed product management team through the successful launch of the world's first 2-way paging solution and predecessor to today's ubiquitous SMS messaging products.
Lotus Development
Product ManagerComplete product lifecycle ownership of email gateway and integration products. Active participant on multiple product teams, collaborated with marketing on packaging and launch, represented Lotus in development of industry standard messaging APIs, and worked between business units on the migration of cc:Mail into Lotus Notes.