Mariana Velez

Senior Product Manager

Barcelona, Spain (+01:00 UTC) Spanish, Englishfrom Barcelona, Spain
Usually responds in 22 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
4 reviews / 6 sessions
Mon
26
Next availability

Bio

I spent 5.5 incredible years at Glovo, where I played a key role in scaling and optimizing products across diverse markets. As a Product Manager, I focused on creating seamless customer experiences, streamlining operations, and delivering data-driven solutions that drove both growth and efficiency. My journey included leading cross-functional teams, launching impactful features, and aligning product strategy with business goals in a fast-paced, hyper-growth environment. After Glovo, I joined Microsoft as a Principal Program Manager in the Microsoft Amplify division. There, I led strategic initiatives to surface insights across multiple business lines, helping drive product-led growth and adoption of Copilot. I collaborated with eight program managers to align insights with engineering and executive priorities, and to improve internal workflows and decision-making processes at scale. Currently, I’m a Senior Product Manager at Pixelz, focusing on building and launching new products—especially those powered by AI. I work closely with cross-functional teams to define strategy, validate user needs, and bring innovative features to market that enhance our platform’s value and customer experience.

Expertise


  • Imposter syndrome

    Overcome self-doubt and build confidence in your PM journey. I’ll guide you to recognize your achievements, embrace your growth, and thrive as a capable and impactful product leader.

  • Product launches

    Learn how to deliver a successful product launch by aligning teams, crafting go-to-market strategies, and ensuring flawless execution that maximizes adoption and business impact.

  • Product management

    Master the art of uncovering user needs and market opportunities. I’ll help you navigate research, prioritize ideas, and define clear problem statements to set the foundation for impactful solutions.

Toolkit


  • Figma logo

    Figma

    Proficient in using Figma for collaborative design and prototyping. I leverage its powerful features to create intuitive, user-centered designs and ensure smooth communication between design and development teams throughout the product process.

  • Maze logo

    Maze

    Skilled in using Maze for user testing and rapid feedback. I design and execute tests to validate product concepts, gather actionable insights, and refine designs to ensure the best possible user experience.

  • Amplitude logo

    Amplitude

    Experienced with Amplitude for data-driven decision-making. I analyze user behavior, track product performance, and uncover insights that guide product strategy and optimization, ensuring every decision is backed by data.

  • Jira logo

    Jira

    Proficient in Jira for managing agile projects. I organize sprints, track progress, and collaborate with cross-functional teams to ensure timely delivery of high-quality features, keeping all stakeholders aligned throughout the development process.

Experience

  • Pixelz Inc

    Senior Product Manager

    Leading product strategy for self-serve growth and AI products, with a focus on customer activation, subscriptions, and scalable product experiences

  • Microsoft

    Product-Led Growth Product Manager (Contract)
    •microsoft.com

    Led the development of AI-powered product experiences to help product teams transform customer feedback into actionable insights. Built a UX Research Assistant leveraging LLMs to synthesize 365+ support tickets, interviews, and surveys, established scalable feedback infrastructure across engineering and customer-facing teams, and used customer insights to optimize Copilot onboarding and improve product adoption.

  • Glovo

    Product Manager, Customer app and web

    Focused on optimizing the acquisition and onboarding flows to drive conversion rate improvements on apps and web platforms. I spearheaded the revamp of the customer authentication process by integrating Google Sign-In and Phone Number Sign-Up, which led to a 50% reduction in login errors and a 30% decrease in fraudulent users. I also improved the onboarding flow in our apps to deliver a more seamless and personalized experience, resulting in a 3.7% increase in new customers and an 18% rise in the Sign-up rate. As the leader of the 'Tiger Project,' I guided a team of 12 developers to successfully launch the Phone Number Sign-Up feature within a tight 5-week deadline. Additionally, I led the discovery, design, and implementation of a new tab bar navigation, simplifying app usability, enhancing content discoverability, and improving the overall user experience.

  • Glovo

    Growth Product Manager, Web

    Leading the web first order experience and driving conversion rate improvements. I drove a 15% increase in conversion rates by identifying and implementing key optimizations across the user acquisition funnel through A/B testing, heatmaps, and behavioral analysis. I also led initiatives to boost web-to-app conversion (CVR), achieving a 13% uplift in users transitioning from the website to the mobile app by streamlining app download prompts and optimizing deep linking strategies. Additionally, I managed end-to-end CRO experiments across the web, focusing on reducing bounce rates during address creation and improving signup flows, which contributed to a 25% boost in conversions. Throughout these projects, I collaborated closely with cross-functional teams, including marketing, data analytics, and engineering, to ensure seamless execution and alignment with broader company goals.

  • Glovo

    Project Manager, Virtual brands and Menu Quality

    I led the launch of Virtual Brands, online-only food delivery brands operated by Glovo, building, refining, and scaling processes across 20+ countries. By coordinating with cross-functional teams to prioritize and implement product backlog items, I contributed to a 25% increase in monthly orders for partner restaurants. I collaborated closely with product teams to collect requirements and enable partners to manage their different brands in one platform. I onboarded teams such as sales and account managers and provided them with all the tools they needed to create additional brands for partners, build high quality virtual stores, and make the process scalable.

  • Ecolab

    Technical Project Manager

    I provided technical support to over 10 corporate accounts nationwide, identifying and resolving challenges to ensure customer satisfaction and ongoing success. Additionally, I exceeded sales objectives for the product portfolio by developing effective sales tools and enhancing sales engagement strategies.

  • Laboratorio de Análisis Sensorial, Universidad de Antioquía

    Sensory Panelist

    As a side project while studying at university, I participated in and trained as a sensory judge in food and beverage tasting panels. My role involved evaluating products using sensory analysis techniques to provide feedback on taste, texture, and overall quality for companies validating their products before the were in the market

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