Personal Branding Coach for Solopreneurs. Questions? Write me!
Maria is a smart, kind, and great listener. She's generous with her first-hand experience and open about what has and hasn't worked for her. She created a comfortable and welcoming space right from the start that made it easy to ask questions and gain real, actionable insights. I highly recommend booking a session with Maria if you have any questions about LinkedIn strategy, marketing best practices, or just need a pep talk while juggling a lot on a small team!
My session with Maria was great. We talked about content and building a presence on LinkedIn. She shared amazing tips, different approaches, and strategic planning advice. Everything was super helpful, and the whole conversation had a really warm, comfortable vibe. Maria is a fantastic person and a true expert. Iβm excited to start putting her tips into action.
Super useful session on personal branding. Maria walked me through her journey and strategy to built trust on LinkedInβshe's super eager to help and share what works and what doesn't. Would highly recommend to anyone looking to do the same. Above all, Maria is just a lovely person to chat with, a great listener, and personally vested to help you overcome whatever challenges you're having. Looking forward to another session somewhere in the future!
π Iβm a personal branding consultant + creator based in Berlin, with an MSc in Digital Marketing Strategy from Trinity College Dublin and hands-on experience in content marketing, content creation, Notion systems and LinkedIn growth. For <2 years, I was the first / founding marketer at magier.com, a bootstrapped design agency, where I built the marketing function from scratch. During my time we increased revenue by 120%. Before that, I worked in in-house roles across B2B and B2C (lately focusing more on B2B). I grew my own LinkedIn to 36k followers, turned it into a lead generating channel and helped colleagues hit 10k+ followers & thousands of leads β all organically. And Iβve coached 100+ founders and marketers through 1:1 consultations and workshops on personal branding, LinkedIn growth, and lead gen. At magier, I've also set up an employee-generated content program to support the team in building their personal brands. Lastly I have experience building a community (like my solopreneur community launchanyway.com) and the Notion for Marketers community and organise meetups and events regularly. If you're stuck or need direction, Iβm happy to help.
As a Notion Ambassador I've hosted 4 events for Marketers in Berlin as part of the "Notion for Marketers" series. I've set up systems in Notion from 0 that make hosting events seamless and clear. Other than this, I co-hosted a dinner for 30 CMO's, Founders and Heads of Marketing during my time at magier. Community Building has been a part of everything I do, and I'm happy to share my advice & strategy here.
I built up content marketing at magier (design agency) and enote (sheet music app) from scratch, from competitor research, ICP interviews, strategy, content themes, using AI tools to writing, editing and scheduling the content on various platforms with a focus on LinkedIn, Blog and Youtube.
Over the course of 1.5 years I built a 16k+ audience and community on LinkedIn. Using my personal brand I also helped magier grow the email list to over 10k confirmed ICP emails. I've tested lots of content and have a feel for what works and what doesn't. Happy to share learnings from my experience building my own personal brand, ghostwriting content for others, and supporting the team in building their personal brands on LinkedIn (employee generated content / personal branding).
I've been a Notion Ambassador for over a year now. But I started using Notion long before that, around 2018. I used it during my Masters, to create lots of templates and lead magnets, track tasks, projects and content, and set up all marketing docs as the first marketer at magier.
Founding marketer at a B2B design subscription startup called magier. Built up all mostly organic marketing including LinkedIn accounts (personal and company account), Employer Brand, Blog, Website content, events and more.
Being a founding marketer at the design & webflow service magier was the first time I got fully immersed into the design industry and working with graphic designers on a daily basis, not only briefing them to create marketing content, but also spreading the word about our portfolio, case studies and clients.
Building tomorrow's tech society with cultural diversity: 2hearts is a community of people with immigration backgrounds from the tech scene (founders, investors, top executives) with the mission to empower great talent with immigration backgrounds to enrich Europe's tech economy.
Hosting "Notion for Marketers" & "Notion for Solopreneurs" events and creating Templates & Tutorials about Notion β¨
I create engaging, trust-building content for my own social media accounts across LinkedIn (main one), Instagram and YouTube. I also have collaborated with B2B and B2C brands like Framer, Pitch, Tally, Make, Notion, Leadshark, Kondo, Outsite, ATworld, GrowthMentor that I genuinely use & love. DM me for a sponsorship, partnership or collab:) or email [email protected]
Building a community for solopreneurs to connect, feel less alone, learn, and grow. Co-working sessions, meetups, resources & more.
I support founders/ solopreneurs with personal branding through 1:1 consultations, workshops & more. I also create and share resources related to personal branding, Notion, marketing and solopreneurship to make this path easier for all of us.
For solopreneurs who want to grow on LinkedIn to get clients & opportunities. Strategy, accountability, resources, viral post breakdowns, post feedback, and live group sessions every month. 50+ members. Join us!!
I'm a mentor in a 12-week side business building course organised by 12BRAVE. As a mentor, I lead workshops for mid-to-senior 9-5 professionals who want to build their personal brands and get first customers with a clear marketing strategy.
Growing the magier brand as a first / founding marketer through mostly organic (& sometimes paid) channels. β Digital Marketing Strategy, CRO, User Interviews β Monthly newsletter + daily LinkedIn content for 3 accounts β Planning + Writing SEO & GSE optimised Blog content β Scripting & producing videos on magier YouTube channel β Set up and documentation of all marketing processes & dashboards in Notion β Managing freelance content writers and in-house designers β Creation and Distribution of 20+ Lead Magnets β Led the rebranding together with the founders β Event & Project Management (hosted 5+ events with 200+ participants) βΉοΈ With magier you get access to a team of expert designers & Webflow developers on subscription. We support you in all visual topics, from web design, Webflow, to social media content and motion design.
I hosted a podcast for marketing leaders on various challenges marketers face β with expert guests. Ideated, set up, edited, hosted, and promoted the show. Available on YouTube, Spotify, and Apple Podcasts.
βΉοΈ Enote is a SaaS startup using AI to bring centuries of sheet music into one flexible and intuitive app. I worked closely in a small team to develop, implement, and continuously optimise Enote's Digital Marketing Strategy, with a focus on Content Creation. Responsibilities: β Managed the Social Media presence with a focus on Instagram (from Strategic Planning to Content Creation, Design & Copywriting), leading to increased organic brand awareness and engagement. β Designed, scheduled, targeted, and evaluated Newsletter Campaigns. β Conducted Marketing Research (Competitors, Tools, Trends). β Created and analysed the performance of blog posts, email & social media campaigns, leveraging tools such as Meta Business Suite, Excel, Metricool, Braze, and WordPress. β Collaborated with the team to develop and help implement the company's Digital Marketing Strategy, including Ads, Influencer Marketing, Social Media and SEO. β Animated one of the highest-performing Meta Ads β Introduced new tools, such as Notion and Canva, to the Marketing Team to help improve the speed of content creation, collaboration, and transparency. My time at Enote enables me to use my MSc in Digital Marketing Strategy to gain hands-on experience with marketing, design, strategy, analytics, and content creation. I continue to hone my graphic design, social media marketing, email marketing, and content management skills in a fast-paced setting.
βΉοΈ OMT. | OneMoreThing is a unique homeware and dried & preserved flowers business π Some of my responsibilities over a 3-month period included: β Tweaked the copy on several landing pages for better SEO, engagement, and conversion rates. β Pinpointed crucial UX/UI improvements, following industry standards for superior user experience. β Rolled out Google Display Ads for higher visibility of OMT's products in the early stages of the buyer journey, researched keywords and campaign structure for Search Ads. β Conducted in-depth audience/ buyer persona research and profiling on social media platforms. β Wrote two SEO-friendly blog posts and incorporated them into OMT's blog. β Designed and coded a mobile-friendly landing page for the Shopify site from my original Figma design. β Crafted a Meta Ads campaign to raise awareness about OMT's stunning wedding flower services. β Suggested potential technical SEO upgrades, positioning OMT to climb higher in search engine rankings. β Created a dynamic Notion page to simplify and optimise the content and ads creation process for multiple channels, incl. creating a month's worth of content ideas. β Filmed brief and easy-to-follow video tutorials on using Notion and the new scheduling tool, Metricool. β Designed lead magnets and newsletter templates to inspire OMT's future digital marketing efforts.
βΉοΈ ArtNight offers unique create-it-yourself workshops to inspire people to break their daily routines. β Answered inquiries in English and German via email and Social Media for ArtNight, PlantNight, ShakeNight & BakeNight on each Social Media Channel through Meta Business (Instagram & Facebook Messages and Post/Ads Comments). β Helped onboard newbies in-person+through screensharing, onboarding videos & documentation β Scripted, planned and edited an introduction to Customer Service video for the company, as part of the preparation for a mandatory Customer Service Internship day for colleagues of all departments β Made screensharing videos explaining all platforms used as well as guidelines & processes β Created Notion Templates for e.g. Bi Weekly Meeting of the team β Communicated with hundreds of international customers per week to ensure great customer experience, resolution of any customer issues β Responded to feedback on Trustpilot and Google Reviews β Managed product shipments and returns in Byrd β Responded to customer complaints, ensuring prompt resolution of issues to avoid escalation and detractors β Communicated closely with other departments incl. forwarded inquiries to relevant departments β Contacted customers proactively via SMS (Esendex) in case of short-term changes to events β Worked with Mailchimp / Mandrill to see what information has been communicated to customers, resending information (confirmation/cancellation emails, invoices etc.) β Discussed internal processes with the Operations & Experience Team with the intent of optimization β Proofread and updated the FAQ and internal Helpcenter texts β Managed vouchers and goodwill codes, as well as orders and refunds through backends such as Wordpress, Shopify, Sylius and Nkeeper β Reported anomalies/bugs to IT β Managed customer data Learning about the customer perspective directly was eye-opening and insightful. My escalation management and interpersonal skills have improved greatly.
β Graphic representation of data on the development of social media channels β Communicated with potential locations for events (phone and Email inquiries, price negotiations) β Input of product, UGC images and videos into Canto (a digital asset management platform) as well as optimization of search results through tags β Prepared data (e.g. from Freshsales, Shopify) for migration to the new platform "NKeeper" as well as tested the new platform for anomalies/bugs β Ad-hoc analyses β Created Notion templates with associated text and video explanations β Researched various topics such as the Plastic Free Challenge, the German Agricultural Society certification as well as international logistics topics β Prepared national and international shipments β Managed and uploaded offline and live online baking courses on the website as well as communicated with course instructors β Acquisition of course instructors for BakeNight baking courses via lnstagram and Facebook
β Preparatory accounting in Datev accounting software incl. posting of incoming and outgoing invoices as well as clarification of open items β Maintained and reviewed master data of personnel data, account settlement β Created accruals and deferrals β Supported in the preparation for an extraordinary tax audit; assisted in the preparation of annual financial statements β Independent email and telephone correspondence with suppliers as well as administration of telephone contracts β Administrative work including scanning and archiving of documents β Prepared ad-hoc analyses (i. a. with the help of MS Excel)
β Conducted preparatory bookkeeping tasks β Managed phone calls, email correspondence β Coordinated reservations and tracked missing payments using the hotel software β Welcomed and assisted guests during check-in and check-out β Managed cash register and performed end-of-day financial reconciliation β Created invoices and handled payment methods, including cash, PayPal, and credit cards β Calculated and recorded occupancy taxes and additional charges such as parking, drinks, and breakfast
German Symphony Orchestra at the Philharmonie in Berlin β’ Represented the orchestra in direct contact with the concert-goers β’ Managed information and advertising material in the Philharmonic warehouse β’ Contact person for requests, criticism and suggestions from concert-goers and subscribers β’ Sold tickets during special sales promotions β’ Displayed advertising material at the venue β’ Constructed and dismantled the marketing stand with roll-ups, print material and table at DSO events β’ Trained new colleagues in the construction, dismantling and maintenance of the marketing stand as well as in dealing with guests and subscribers
