Branding and GTM expert | 5x CMO | 2x founder
How can your product thrive in the market surrounded by thousands of competitors who have more resources and bigger marketing budgets? Let's see what we are dealing with: 👉 Building tech products now is cheaper than ever. The result is a massive launch of new products. 👉 The quality of these products is more uniform (high!). 👉 Difference in features is very often insignificant. 👉 Thus, products in eyes of users become a commodity. 👉 User loyalty is declining. 👉 Additionally, distribution channels are crowded. It becomes increasingly hard and expensive to acquire new users. ❓ What to do❓ The answer to this question is BRANDING. Branding in not (only) about design, it's about meaning of your business. Why it's so important? 👉 It allows customers to create emotional connection with your brand and make it part of their personality. 👉 It connects all the aspects of your business and directs it towards a common goal. 👉 It makes your brand special and distinguishes you from all the competition. Results? Customer loyalty, lower ad spends, higher growth by word of mouth, higher revenue, sustainability ⚡ https://marianimfuehr.com/ _____ Hello from vibrant Berlin! I've spent more than ten beautiful years in marketing and have vast experience with B2B and B2C products. Although through my career I've worked a lot with growth, strategic marketing, social media and community building, customer experience, sales and content creation, the thing that really makes me tick is BRANDING. I've owned a branding marketing agency that in 2 years helped more than 50 startups to create and launch their brands. This experience helped me to deeply understand how branding serves as a foundation for all business activities and allows sustainable growth. Naturally, in every job I do branding. In my previous position as Head of Marketing at Berlin based blockchain studio Lightcurve I finished 4 in-house branding projects: brand media, rebranding of the Lisk foundation, brand strategy for web3 wallet Pass app and also a full rebranding of Lisk. Currently I work as CEO and Co-founder at RSI, an AI assistant for hardware engineers that helps them to come up with innovative ideas. Msg me and we will do magic together!
AI is a hot topic now. Based on your business goals, I can recommend different AI tools and share tips. Jasper, ChatGPT, Byword, Dall-e, Midjourney, tools for audio narration and so on and so forth. The most important part is that I can help you understand the current limitations of AI and how to integrate it with humans in the best way. When used wisely, AI will save you time and result in more creative solutions.
Branding is my main specialisation. Rather than a set of visual assets, I see it as an integral part of the business. The effectiveness of your marketing, product, and sales efforts can be greatly enhanced by good branding. This is because branding helps you define your target audience (to whom you sell) and your product positioning (what do you offer them?). By branding, you can achieve sustainable advantage in the saturated market and build a loyal community around your product.
I've grown marketing teams from 2 to 30 people several times, had many successes and made many mistakes. Now I can share both with you and help to figure out when and whom to hire.
Over the course of my career, I have built many communities. As a web3 professional, I have seen community as one of the core pillars that drive brand loyalty, audience awareness, and revenue growth. If you would like to know how to build a vibrant community that supports your product and amplifies your efforts, contact me.
I have a degree in Journalism and worked for printed (yes, I'm that old!) and digital media for 10 years before switching to marketing. Up to these days each of my jobs is strongly connected to content.
I've found out that key to successful GTM strategy is not a huge marketing budget. It's the ability to clearly identify your early audience and find ways how to reach out to them with a product that they really need.
What distinguishes successful startups from those that fail? It's often a question of having the right mindset as a founder. I have identified characteristics common to successful founders after working with dozens of startups. Happy to share my insights with you!
How to create and launch the product that your target audience will love and use? It's a challenging task! In my career I've launched brand new products and repositioned existing ones. Marketing strategy, branding, community building, distribution channels, paid campaigns, product launch plans. Want to connect all the dots? Let's dive in!
At every stage of your business, you need to know what your target audience is driven by, with what they live and breathe. I'm happy to share my extensive experience of running qualitative and quantitative research to validate your hypotheses and create a product that will rock!
I'm an avid user of Jasper. It can be very powerful in enhancing your copy or overcoming the writer's block. AI generated content does not automatically mean the poor quality, you just need to know how to cook it!
My best achievement with TikTok was a video challenge for an FMCG brand, powered by influencers. It went viral and in total got more than 2.5 billion views.
I've been overseeing teams running inbound and outbound Facebook campaigns for 8 years. My experience of working with Facebook content is even longer.
I help people and companies to do meaningful marketing on Linkedin. Organic and paid. Lead generation, building brand awareness and driving website traffic.
Here I brag a bit about my achievements in content creation. I launched a viral TikTok challenge for an FMCG brand that got more than 2.5 billion views and resulted in 30% surge in sales. Before that I've led a content production unit that was responsible for 70 SoMe accounts, 21 websites and 2 content platforms. We've experienced sustainable subscriber growth of 1 million YoY. Content is one of the most visible things your brand does. Let's brainstorm how to convey branding with your content!
I've been an active user of crypto since 2017 and work for blockchain companies for the last five years. That armed me with deep understanding of how web3 protocols and startups grow and evolve. If you run a blockchain company and seek advice, you've come to the right place!
Branding is the alpha and omega of every company. In total, I've consulted more than 70 businesses in different sectors (FMCG, fashion, tech, blockchain, biopharma, automotive equipment, HoReCa, real estate, delivery services, restricted products like tobacco and alcohol) on the topic of branding. I'm excited to help you as well!
Onchain Growth Club: Crypto & Web3 Growth Talks is a podcast about biggest unsolved challenge in web3 - growth. 30-min talks with top marketers in the space. No fluff, only actionable playbooks, alpha, valuable knowledge and insights that you won't find anywhere else. 👉 https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
I build AI systems that automate GTM, competitor tracking, content production, user/onchain research and marketing ops. • Competitor intelligence • Content pipelines • User research and feedback analysis • Onchain research • Product analytics • Marketing workflows and integrations • AI agents with feedback loop and persistent memory Selected clients: Aleph Alpha | 1inch | Somnia | BOB | Curetopia | Kwikwins.io | GRUNBAUM
Scaling our main product, a BTC swap engine BOB Gateway, from 0 to 1. 450x volume growth in 4 months. I run AI automation, marketing strategy and execution at Distributed Crafts, the company behind BOB - a hybrid L2 focused on becoming the Bank of Bitcoin.
Independent podcast about science, deep tech and the future of innovation. • Interviews with leading scientists and founders in life sciences, deep tech, Web3, and space • Exploring cutting-edge technologies and making science more accessible to a broader audience
Lisk is one of the longest-standing blockchain protocols in the Web3 space. • Led Lisk’s L1 → L2 transition on Ethereum • Launched L1 mainnet with focus on 6 key markets: US, UK, UAE, Netherlands, Germany, and Portugal • +250% token price growth in 2024 • Oversaw global PR and communications strategy • Directed the rebranding of the Lisk protocol • Launched Builders on the Block, Lisk’s official brand media • Led a team of 18 people
Tender is an L1 protocol focused on accounting infrastructure for Web3 and B2B fintech. • Built and led full-stack marketing across content, PR, community, socials and design • Developed go-to-market and content strategy for B2B fintech segment • Contributed to $1.4M raised across pre-seed and seed rounds • Achieved +20% engagement rate across key social channels • Managed an 8-person team
YUMMY UNITED is an International food brand for kids. • Oversaw brand, content and digital growth across EMEA, Italy and Singapore. • Produced 100+ YouTube videos with over 12M views • Built and led an in-house video production team • Launched a viral TikTok challenge with 2.5B views • Scaled 2 AR-powered mobile apps to 80K+ users; reduced CAC to $0.20 • Achieved 35% year-over-year revenue growth • Launched 45 social media contests with 2,800+ winners in one year • Managed a 7-figure advertising budget
Content recommendation engine built on the Tender L1 blockchain. • Delivered 20% month-over-month growth • Achieved 16% signup conversion rate from outbound campaign • Lowered user acquisition cost to $2 in consumer app
VGTRK is the largest TV broadcasting company in Eastern Europe. • Led digital transformation across 21 national TV channels • Managed digital presence across 70+ social media accounts (6M+ followers), 21 websites, and 3 media platforms • Produced 500+ online streams • Launched an in-house news agency for real-time content production • Achieved consistent YoY growth of 1M+ followers • Managed a hybrid team of 30 (on-site and remote)
Leading branding agency in Eastern Europe, serving clients across multiple sectors. • Built 20+ cross-industry content strategies for clients in beauty, FMCG, HoReCa, real estate, tech and pharma • Created brand narratives, positioning frameworks, taglines, and website copy for national campaigns • Led go-to-market planning and 360° integrated campaigns for B2B and B2C brands
One of the largest tech companies in Eastern Europe, operating 100+ consumer digital products across social, communication, and entertainment. • Delivered influencer campaigns with up to 60M reach and 15% engagement rate • Led end-to-end planning and execution of large-scale 360° campaigns (online & offline) • Applied audience insights to drive relevance through partnerships, content, and events • Collaborated with cross-functional teams and external creative, media, and production agencies
