I help DTC agencies & brands scale their creative production & Facebook ads | Third Culture Kid
Grew up in Hong Kong. Tried the corporate thing at BMW and EY, didn't last. Turns out sitting in meetings about meetings wasn't for me. Built a few eCom brands. Some sold. Most didn't. All of them taught me something, usually something expensive. Somehow ended up in Singapore running two agencies. Creative Factory handles creative production for performance marketers. Shepherd does boutique Meta media buying for eCommerce brands. I learned more from mentors than any other tool in the world and want to do my part. The best mentor I ever had did one thing exceptionally well: listen. I may have been doing this Meta Ads thing for 10 years, but that's all useless if we don't apply it to your specific situation. Everyone thinks they know everything about Meta Ads, here's the truth. No one does. I've been doing this for 10 years and I'm still learning. Things I can help you with: - Optimizing your Paid Social strategy - Getting your performance creatives right for 2026 - Creative Delivery Optimization (structure, fatigue, iteration cadence) - Scaling Meta spend without torching your ROAS - Building lean agency ops and remote team systems - Going from 6 figures to 7 & 8 figures in revenue
The single biggest unlock that I've ever had was from building a team. I've made EXPENSIVE mistakes, hiring the wrong people, relying on the wrong systems and building a sh*tty culture. Now, I think it's become one of my strengths after having done the reps for the last 10 years.
Have gotten pretty good at getting brands from 6 figures in revenue to 7/8 figures without having to remortgage their house. Paid social is just one channel, and most ignore the others that feed it.
After first thinking AI was a fad, I've now gone all in on Claude Code (amongst other tools) and have fully automated most jobs within Marketing. Replacing tools everyday, saving thousands in MRR cost has been wild.
Companies are only as good as their people and their operations. Building the right operations and systems will help you achieve the growth you're looking for. Learn from my mistakes and get a leg up.
Having built a few businesses, I've gotten pretty good at understanding how the sales happens and how to keep a client/ customer happy after they sign!
My wife married me because I'm a great listener (her words, not mine.) I apply that to all aspects of my life and find that listening, not talking, is the most powerful unlock for myself and others. Anything you ever say, stays between us, no matter what.
Have personally managed over $45M in spend in the last few years, double that in my time in eCom. Don't think Meta always knows best and think media buyers that just set and forget will lose.
Let our trained & vetted editors create scroll-stopping creatives, faster than ever before. The Way It Should Have Been All Along. Think of us as your behind-the-scenes creative powerhouse. We handle the heavy lifting on visuals so you can focus on strategy, scaling, and keeping clients happy, all without drowning in execution work. 10,000+ Performance Ads Delivered || Save 70-80% on Salaries || 99.9% Deadline Adherence
Boutique Media Buying & Creative Strategy for eCommerce brands ready to scale profitably to 7-figures / month, without wasted ad spend. We’re your brand’s growth partner to help drive profitable growth through Meta Ads! Get new winning ads & campaigns delivered each week. Tired of burning through agencies? Yeah, so were we. So we built a team that brings the experience to the table that an agency has, but that feels like they integrate directly into your team!
Instead of trying to hurriedly take notes while also having a conversation, you simply push a button in the app whenever you hear something important, like a piece of product feedback or action item. In real-time Fathom's system records, transcribes, and creates clips from the parts of the conversation you tagged that can share with your team or use to write post-call notes. While I have a very small direct financial interest in Fathom, any public statements made are entirely my own and based on direct, personal use of their services.
LeadBird helps small and medium-sized businesses scale their B2B lead generation - 100% done-for-you. Using our years of experience, LeadBird finds the right audience, writes converting copy and uses our 100% safe system to connect with thousands of businesses for you— scaling your B2B leads week over week.
- Project Managment - Managed daily scrum meetings with PMO team - Controlled and governed JIRA and Confluence Access - Established and lead PMO Bulletin Newsletter, sent out on a Bi-Weekly basis
- Coordinated and facilitated extensive user interviews and workshops to gather and analyze requirements - Established and led comprehensive support to all employees, end users and stakeholders through training and documentation - Developed and implemented changes to reporting structures and processes in regards to multi project management - Redesigned, restructured and rebuilt intranet site to adjust to new project structure and updated modern look - Helped Competence and Coaching team plan and execute project structure launch retreat
- Rotation in marketing, public relations, due diligence and events - Helped with data management, branding and design of Nest startup ‘Info/Nation’
- Analytical analysis of Legal Updates (Email Newsletter) with presentation of results to team heads - Partner research regarding LinkedIn; created presentation to help partners use LinkedIn
- Rotational Intern in human resources, administration, purchasing, quality assurance and quality control in Hong Kong and Bangladesh - Established online personnel database for use between multiple offices across Asia
Conducted discussions with working staff regarding various political institutes of the German government. Invited to lectures and other projects lead by the ministry regarding their different functions in Germany.
