Marcelo Leopoldino

Full-time

Founder, AI Consultant & Builder

May 2024 - present

Mira is a growth infrastructure for companies that sell with complexity: manufacturers, technical distributors and niche e-commerce. Not an agency (that works from the outside and locks you into billed hours), not generic SaaS (that ships technology which never fits your business): the execution of an agency running on the technology of a SaaS, where the knowledge of your operation lives in the system, not in people's heads. As Founder, I design the platform and the operating model: AI agents, integrations (ERP, CRM, catalog) and the revenue enablement modules that instrument the full cycle: demand generation, conversion (semantic catalog, CPQ, proposals) and retention (repurchase intelligence, lifecycle). As Consultant, I embed as a fractional Head of Growth & AI Operations for select clients. The same engagements that validate Miradas modules before it becomes product.

Performing Technical SEO and Core Web Vitals audits at Neil Patel's agency for small businesses. The analysis includes crawlability, microformats, loading times, CLS, script loading best practices, and resource optimization.

CondoConta

Growth Marketing Manager

August 2023 - April 2024

• Leading an 8-member cross-functional marketing team within a fintech company, orchestrating strategic initiatives that resulted in a 3x increase in opportunities value year over year • Managing marketing efforts encompassing paid media, branding, social media, public relations, events, and content creation, fostering a cohesive and impactful brand presence in the condominial ecosystem

• Directing and leading an 8-member cross-functional marketing team within a fintech company, orchestrating strategic initiatives that resulted in a 3x increase in opportunities value year over year • Managing comprehensive marketing efforts encompassing paid media, branding, social media, public relations, events, and content creation, fostering a cohesive and impactful brand presence in the condominial ecosystem

CondoConta

Growth Engineer

September 2022 - August 2023

• Spearheaded the development of a robust lead generation pipeline and automation framework ensuring end-to-end traceability of campaigns and web traffic, from initial engagement to contract signing, leveraging Salesforce, marketing automation tools, and API integrations. • Engineered acquisition funnels tailored for a Series A digital bank for condominiums, driving targeted traffic and conversions through strategic campaign planning and execution using Meta Ads, Google Ads, WordPress, Typeform, and Salesforce Marketing Cloud • Collaborated closely with the content team to design and launch a new website, achieving 34% increase in account openings by optimizing user experience, enhancing conversion pathways, and aligning content with audience needs and preferences.

Normal

Co-Founder & Growth Engineer

October 2020 - August 2022•normal.business

Normal brings together world leading research to empower small businesses owners to implement impactful climate solutions faster and at scale through automation and NLP/AI. • Built a no-code MVP for Android and iOS that recommends impactful actions based on data collected on a Tinder-like business assessment built with Bubble.io. • Developed an API to fuel the app with tangible and personalized actions based on a backend-less recommendation system. • Partnered with Omdena, a collaborative AI development organization, to develop our AI, from data collection to modeling to build, train, and fine-tune a machine learning model that classifies and summarizes business content available online

TrekkSoft

SEO & Growth Manager

October 2016 - August 2018•trekksoft.com

• Planned and coordinated a project to restructure 700+ content assets about tours & activities in 5 languages with topic-based navigation reflecting search intents and improved navigation that resulted in 41% increase in organic traffic and 34% increase in content engagement metrics. • Initiated and managed web analytics reports and conversion rate optimization efforts using tools such as Google Analytics, HubSpot, Hotjar, and GTM, ensuring data-driven decision-making and continuous improvement of digital performance. • Led growth initiatives for B2B lead acquisition, overseeing creative tests across various platforms and channels

Mirum

SEO Coordinator & Data Strategist

October 2011 - September 2016•mirumagency.com

• Led high-level SEO team in a global digital agency, part of the WPP group, overseeing competitive markets such as commercial airlines, online retail, telecom, real estate, and banking. • Expanded team capabilities to offer "Search Insights" services, utilizing historical and real-time search data for customer trend analysis, brand awareness, and seasonality insights, integrated into agency deliverables. • Conceptualized, orchestrated, and led a cross-functional team in the creation of a comprehensive 360-degree landscape report for an insurance market leader, integrating online and offline media alongside customer data analysis for holistic insights and strategic recommendations. This report template was later refined into a product, which was successfully reused and sold to other agency clients. • Fueled the Planning & Strategy team with relevant market and customer insights from Serasa Experian Hitwise, SimilarWeb, SEMRush, SensorTower and other market research tools

Luccaco Design + Interactive

SEO & Web Analytics Analyst

January 2011 - October 2011

• Monitored and analyzed SEO performance metrics using Google Search Console and SEMrush for United Nations secretaries such as UN Woman and UNDP • Responsible for keyword research, on-site optimization and other SEO initiatives for web development international projects, working together with the content, UX and technology teams • Successfully implemented Google Analytics and created the first web analytics reports for Women and Health Alliance International (WAHA)