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adplist.org
Mentor
I mentor marketers from across the world on ADPList. I offer free and paid mentorship. Get in touch to know more
Madhavi Sahu
Brand Strategy & Product Marketing - Fractional, Consultant & Coach - B2B/B2C
Amsterdam, Netherlands (+01:00 UTC) English, Hindifrom Amsterdam, Netherlands
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
4 reviews / 7 sessions
Fri
30
Next availability
Bio
I bring to the table 15+ years of experience in building, launching & scaling brands and products from 0-1. My career spans Retail, Tech & Ecommerce, in dynamic markets of Asia & EU. Having started my journey in design & innovation - I understand what it takes to build from scratch, the challenges to find customers that identify with your story, all the while chasing - revenue goals. You can talk to me about - * How to build your brand or marketing strategy from Day 0 * How to create a value proposition/ messaging to stand out in a crowded market * Find product-market fit * Identify ideal customers and personas * Create a compelling product narrative * Planning & executing a GTM across single/multiple markets * Making successful career pivot - into brand/product marketing * Resume & portfolio reviews
Expertise
Building a team
I've built & led marketing teams from scratch at corporates like Just eat Takeaway & Swarovski and at startups across Tech & E-comm. I can help founders/leaders : - define which roles to hire and when - design interview processes - build onboarding frameworks - Guidance on working with diverse skill-sets for common business goals. My experience comes from 14+ years across tech, consumer goods & sustainability.
Career guidance
I began as a designer, crafting jewellery for a luxury house in Asia. One pivot led me to product innovation, another to marketing and strategy— each step pulled me closer to understanding the ever-evolving customer & adapting to market dynamics. Learning from experience, I can help you identify your transferrable skills, position your story, and build proof projects so that you can pivot your career graph effectively.
Content marketing
Crafting the right words that express your value proposition and key differentiators is what will set your product apart in a crowded market. I can help you bring your messaging to life across websites, email flows, mobile apps, sales enablement, pitch decks and more
Go to market strategy
Knowing 'who' your product is for or where to 'sell' it should be the easiest question to answer - yet almost every founder or start up I've spoken to have little clarity on it. I have driven GTM from 0-1 across B2C (Retail, e-commerce, marketplace platforms) and B2B (Food, tech) - Building customer personas, channels to reach them, compelling messaging & finally commercial and tangible metrics to measure success of product launches.
Product launches
As a Product Marketing Manager across several startups & scaleups in a span of over 10+ yrs, I’ve led many launches across 1 to 18+ markets, globally. If you need help with your launch strategy or execution or guiding your team as a fractional, I’m happy to jump in.
Product marketing
Product marketing looks different everywhere. I’ve done it across both B2C and B2B, testing product-market fit, and turning insights into positioning and GTM that convert commercially. I can support teams/founders find the right customer, say the right thing, and prove that their product can solve a real problem—consistently.
Experience
End-to-End brand strategy & product marketing consultancy. Our experience spans across fast-paced landscapes of Tech, Retail, E-comm & sustainability. We can help you with - - Building & scaling your brand - Value proposition, positioning & content strategy - Product launch & Go-to-market - Full funnel marketing campaigns - Building your Marketing function from ground up. Fractional/Project-basis/ Freelance Clients include : Just Eat takeaway | Aware™️ | Robotical | www.qalara.com | Swarovski
*Lead the product marketing for partners at Just Eat Takeaway by driving portfolio strategy, value proposition, messaging, and Go-to-market strategy across 15+ markets and 10+ products. *Responsible for building and executing product launches, tactical campaigns and sales enablement toolkits - that increase product adoption, improve customer experience, and grow the commercial success of the brand. *Led a team of product marketeers, & cross-functional stakeholder mgt across product, Tech, UX research, Sales, Account, Content, local marketing teams *Temporarily led Retention & Loyalty team across lifecycle journeys, marketing automation, CRM and insights (Maternity cover) *Developed a dedicated marketing approach, leveraged UX/research insights and built content assets for the introduction of new grocery/convenience partners to JET universe
RestaurantsFood Delivery
- Led buying, merchandising & marketing initiatives for Brand Indie - Responsible for top-line growth, P&L, merchandising & category direction, buying & sourcing, and content marketing - Scoping, curating, and collaborating with new brands & vendors - Led : Jewellery, Footwear, Bags, Accessories - Launched & set up silver jewelry - Responsible for creative marketing & campaign strategy
E-Commerce PlatformsRetailConsumer GoodsFashion
Swarovski
Head - Product Marketing- Responsible for leading a new BU, from brief to commercialisation - Led the brand customised to the APAC market with P&L owndership (India, China, Japan) - Defined & led Product Marketing strategy, consumer research, value proposition, merchandising & overseeing design, product & collection development. ( omni-channel ) - Market sizing : Scoping market potential & feasibility for Introduction of Swarovski Fine jewellery in India -Experience in Project Management, R&D, pricing & packaging final collection, across multi-timelines, senior stakeholders, & geographies.
TITAN COMPANY LIMITED
Design Manager, Innovation-Design/ product Innovation & Research that push the boundaries of Jewelry, accessory & premium experiences -Projects that give solutions to current business challenges & open up new market potential -Design, planning , Product Development & implementation -Scoping & Collaboration with New & Existing vendor partners -Responsible for In-house trend report -Trend forecasting and analysis of Jewelry & luxury products