All mentors

Luiz Fittipaldi

Global Strategy & Growth Mentor | Helping founders design scalable business models and go-to-market strategies

Barcelona, Spain (+01:00 UTC) English, Spanish, Portuguesefrom Barcelona, Spain
Usually responds in 8 hours
$99 / hour
Price per hour
15 min30 min60 min
Time Blocks Available
5.00
8 reviews / 11 sessions
Fri
16
Next availability

Luiz Fittipaldi is the kind of mentor every founder hopes to find but rarely does. In just one session, he brought clarity to areas of my business that had been overwhelming me for months. His advice wasn’t just smart—it was laser-targeted to my brand, my audience, and my mission. As someone building a children’s edutainment company rooted in creativity and neurodiversity, I’ve spoken to many people who didn’t quite understand my vision. Luiz not only understood it—he elevated it. What sets Luiz apart is that he combines strategic brilliance with genuine empathy. He doesn’t just analyze; he listens. And because he has ADHD too, he instinctively got how my brain works, which made his feedback feel both empowering and completely doable. If you’re lucky enough to have a session with Luiz, take it. You’ll walk away energized, focused, and finally feeling like you’re not building alone.

Natasha Hanina

Luiz is amazing! He's a great listener, an insightful strategist, and always ready to help. His friendly and knowledgeable approach makes working with him both effective and enjoyable. His ability to guide conversations and offer eye-opening perspectives has made a huge impact. I would absolutely recommend him.

mohiedeen yamout

Bio

Hey there — I’m Luiz, a global strategy and growth mentor who helps founders and professionals cut through the noise, clarify their strategy, and scale sustainably. Over the past decade, I’ve led global strategy and operations at companies like Bolt and Preply, co-founded Growth Ventures Consulting, and helped early-stage teams launch products from 0 to 1 million+ users. My mentoring approach is practical, human, and data-driven — combining frameworks from top consulting and startup environments to help you: Validate and structure your business idea 💡 Build an actionable go-to-market plan 🌍 Prioritize initiatives and scale efficiently ⚙️ Improve your personal strategy & leadership 🧭 You’ll get real, battle-tested insights — not generic advice. Let’s design your next growth move together 🚀

Expertise

  • Bootstrapping

    I have launched a product from 0 to 1 within the gaming industry in Brazil through strategic partnerships. This product within a month reached over 1 million monthly active users.

  • Building a team

    I have been building teams in the Ride-hailing, Financial Services and Education Industry and I can help you setting up its structure, vision, core metrics and resources needed to get you there.

  • Customer success

    I currently support with Strategy & Planning the Customer Success area and can help you to set up your operational model, develop your data frameworks and generate extra efficiency while increasing your customer happiness

  • Go to market strategy

    I have developed go-to-market strategies for products in Latam, Europe and Africa, and have also launched companies from 0 to 1 in the gaming industry. I can help you to figure out your next steps and come up with a tailored playbook you can leverage in your day-to-day challenges

  • Idea validation

    I have been helping global companies to prioritize their key strategic projects for years, so I can challenge your ideas from a business and finance perspective and provide you tools to better adjust it to your stakeholders needs

  • Operations

    I have been working with operations for almost 8 years now, so I can definitely help you leveraging strategy to increase your overall team/company efficiency!

  • Personal branding

    I'm quite proud of how I've been building my Personal Branding career-wise, which lead me to be - ever since I was an intern - a spokesperson for most of the companies I've worked in

  • Pricing strategy

    I have been supporting, developing and implementing pricing strategies for global marketplaces for over 3 years now, so I can definitely help you to better frame your problem and come up with actionable recommendations / solutions

  • Product market fit

    I have been supporting team on finding ways to reach their product market fit for years and can help you better structure the key steps and milestones you should follow to get there faster and cheaper.

Toolkit

  • Confluence logo

    Confluence

    I have implemented Confluence for knowledge management in multiple companies and can help you leveraging this tool to better document projects and consolidate/share updates with your key stakeholders

  • Crunchbase logo

    Crunchbase

    I have used Crunchbase quite a lot for market research, to capture insights regarding funding, key competitors, key web and app metrics and recent news .

  • Figma logo

    Figma

    I just recently started working with Figma, as I've used mostly Miro on the past, but I can definitely help you to structure processes, workflow, brainstorming and group sessions there.

  • Miro logo

    Miro

    I have been using Miro in my daily work for over 7 years now and I can help you to leverage this tool in order to better structure your brainstorming sessions, processes flow and/or group activities

  • monday.com logo

    monday.com

    I have used Monday in a few companies for project management and can help you to to either set it up, or to roll it out ensuring a smooth change management process

  • ChatGPT logo

    ChatGPT

    I have used ChatGPT constantly on my current and previous work experiences, mostly for analysis, and consolidation. Ever since its launch this tool has become one of key drivers of efficiency at my work!

  • LinkedIn Ads logo

    LinkedIn Ads

    I have been an avid user of Linkedin since I've started my career 8 years ago and was able to create a quite solid profile and network. Here I can help you to better showcase to your key audience your skills and key milestones!

Industries

  • Information Technology

    I have been working within tech companies since I started my career 8 years ago back in Brazil. I've had experiences with startups in the educational, gaming, and transport, from 300-5k employees (scale-ups mostly)

  • Education

    I have worked in Education companies back in Brazil (focused on pre-schoolers) and in Spain (biggest global marketplace for online language learning).

  • Financial Services

    I have supported the structure of the innovation lab within one of Brazil's largest banks. There I was mostly focused on running experiments with crypto and descentralizedfinance, despite building the strategic foresight agenda.

  • Gaming

    I've worked in Gaming industry for around one year, mostly focused on mobile gaming, where I've developed a product from 0 to 1 million monthly active users globally

Experience

  • Lyft

    Senior Marketplace Performance Manager

    - Spearheading the strategic turnaround of the German, Italian, and French markets (core focus on Germany) to reverse year-over-year declines in the face of aggressive PHV competition. - Restructured commission models across key fleets and cities to create a self-funded investment pool, maintaining service levels through high-value account partnerships and fleet optimizations. - Full P&L accountability for the DE/IT/FR cluster, delivering on both top-line growth and bottom-line efficiency while managing €XM in weekly incentive investments. - Pioneered the deployment of ML-driven incentive models in partnership with Data Science and Lyft, moving the organization from static "guesstimates" to high-accuracy, hourly predictive allocation. - Driving quarterly and annual planning by leveraging predictive modeling to distinguish organic vs. incentivized growth, ensuring capital is deployed toward the highest-ROI market segments. - Independently write 30+ SQL queries weekly and build dashboards in Metabase, Databricks, and Tableau to drive all data-backed business decisions for the DE/IT/FR cluster, without reliance on central Data Science/Analytics support

    SaaSTravelTechB2BE-Commerce

  • Self-emp

    Strategic Advisor & Business Strategy Professor

    - Strategy Advisory: Advising scale-up founders across CEE and Europe on building internal strategy functions and executive operating rhythms. Delivered a full business audit for a regional mobility platform, designing a "Stabilize-Accelerate-Ignite" market segmentation framework to unlock post-profitability growth. - Venture Structuring: Built modular financial models and investor narratives for early-stage ventures, including Be Studios ("The Pixar of Science") — refining their monetization model and preparing them for seed-stage fundraising. - Strategy Lecturer: Leading the "Market Validation & Research Lab" at Harbour.Space University, equipping 500+ founders and students with lean research techniques and evidence-based GTM frameworks. - MSc in Business Research (Universitat de Barcelona) — deepening expertise in corporate decision-making and innovation management. - AI Expert: Contributing to AI model training and evaluation as a domain expert at Micro1

  • Preply

    Strategy & Planning Manager
    •preply.com

    Reporting to the Senior Director of Operations (Supply & Customer Support) - Build and led the strategic planning cycles, setting up the first area's Business Plans to easily translate our impact into the company's top-level figures. - Led the change management of the new created operations function, ensuring the leadership, and strategy changes wouldn't affect the teams deliveries and would ensure significant and smooth adoption. - In charge of the first overarching strategy projects in the company, including commission review, availability strategy and pricing managing stakeholders from over 12 areas and ensuring buy-in on the recommended strategic initiatives. - In charge of the automation projects within CS to reduce the dependency on headcount, by being the business owner of our automated bot, and setting up business cases for additional AI tools.

    EdTechB2C

  • Reporting to the Global Director of Finance in Ride-hailing • Led the first Global Strategy Planning for Bolt across 45 countries, ensuring alignment with growth opportunities and fostering accountability among team members. Ensured our growth was locked in high double digit figures. • Developed the company first 5-year-plan strategy, ensuring the company's leadership is aligned across the growth expectations, main opportunities and investment required across all the business verticals and that all of these decisions are driven by solid financial foundations • Designed and implemented the first company OKRs system, to ensure proper execution of the defined strategy. Currently I'm managing the full P&L of all the global and local key strategic projects, ensuring we're prioritizing the ones with the most solid efficiency metrics. This whole P&L accounts for high double digits participation in the company's growth. • Developed from scratch global business models with hundreds of stakeholders involved to ensure we have a solid data foundation for our strategy, including Market Sizing, Opporutniti sizing and Drivers & Riders unit economics. This data is the backbone of our medium and long-term planning as well as baseline for our financial planning processes. • Led and implemented market research related to Competitive Intelligence , as well as research to support our categories initiatives, and all research topics related to Public Policy providing data for Regulators on Ride-hailing that have supported our liberalization efforts, including the report published by Oliver Wyman. • Led our Global Expansion, where I've created our market selection criteria, delivered the research on business cases for LATAM and AFRICA, and have managed 3 of our early stage markets, being the one that hibernated most of the markets I took over due to poor financial returns and low long-term profitability.

  • Banco BV

    Strategy & Innovation Senior Analyst
    •bv.com.br/

    Reporting to the Research & Data Innovation Manager • Implemented a Future Studies agenda in a major Brazilian financial institution, aligning strategy planning with industry trends such as solar panel financing and cryptocurrency experiments to stay ahead of competitors. • Leader of the Strategic Foresight & Future Studies squad in charge of Scanning and tracking medium and long-term trends & Profit pools • Designed and implemented the company open innovation metrics, being in charge of managing and aligning on the governance of all of the projects in partnership with the innovation ecosystem and assessing their business cases and final results. • Managing one Junior Analyst

  • Movile

    Innovation & New Ventures Senior Analyst
    •linkedin.com/posts/movile_movile-we-think-mobile-activity-6447552265300508674-OlTA/

    Reporting to the Content and Communication Director, and managing a team of 3 employees • Drafted and developed from scratch a 6-month research to launch and run a Product which could generate over 100m revenue in 3-year-time, which was approved by the company board • Led the global market research analysis assessing over 100 competitor benchmarks business cases, using both qualitative and quantitative data.

    Information Technology

  • Playkids

    Licensing and Business Development Senior Analyst
    •us.playkids.com/

    Reporting to the Head of Acquisitions, Distribution, and Business Development • Developed and launched a digital product in the gaming industry with no budget, that reached dozens of millions of consumers and generated millions of dollars to the company, • Leading the expansion to new markets, distribution channels, and product verticals having successfully launched our brand in China and US generating over 1m in revenue in Year 1. • Managed a portfolio of over 100 partners including major corporations as Disney, BBC, Hasbro, Sanrio and ensured we were able to acquire the best content within a very limited budget versus of our competitors and still remain competitive. • Developed a new approach for our content management business model, bringing saving of over 30% in the first year, while still keeping our major partners onboard • Developed from scratch all the financial and data visualizations for content consumption for all of our markets, which provided better intel for acquisition, and product development features. • Represented the Company in international forums all over the world, both acquiring and selling content to and from our platform.

    Education

  • Movile

    Content Strategy and Business Development Analyst
    •linkedin.com/posts/movile_movile-we-think-mobile-activity-6447552265300508674-OlTA/

    Reporting to the Head of Acquisitions, Distribution and Business Development • Managing the whole content acquisition & distribution strategy and partners relationship for over 150 accounts. • Driving the global business development strategy, including game and animation studios for distribution and extra revenue streams. • Business Intelligence for consumer insights and market research for internal clients: Content Trends, Competitive Analysis and Consumer Insights • Content Budget management and ROI tracking for the content capex

    Information Technology

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