Luis Cinza

Product & Operations, ex-Amazon

Seattle, United States (-08:00 UTC)from Lisbon, Portugal
Usually responds in 16 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
2 reviews / 5 sessions
Wed
21
Next availability

Bio

I’m a former Amazon Senior Product Manager with 10 years in consumer tech and marketplaces. I’ve owned global launches, complex pricing systems, and automation-heavy operations across stores and warehouses. At Levergrid, where I help growth-stage digital products and software companies ship better products and scale operations through focused 3-week sprints. I bring the same velocity and operational rigor I used at Amazon to leaders who need to move fast. Here’s what I’m good at (and how I can help you as a mentee): - Turning vague product strategy into clear, prioritized 90-day roadmaps your team actually believes in - Replacing manual, spreadsheet-heavy operations with simple systems and workflows that get adopted - Codifying complex, judgment-heavy decision logic (pricing, eligibility, prioritization, etc.) into models, tools, and lightweight internal products - Fixing chaotic launch processes so you stop wasting weeks every quarter As a mentor, I’m especially useful if you are looking to: - Structure product strategy, roadmaps, and narratives for leadership - Connect product ideas to financial impact - Level up as a PM/ops leader by thinking more like an owner - Building a consulting practice or selling productized services

Expertise


  • Operations

    I help growth-stage product and SaaS teams untangle messy operations and turn them into simple, reliable systems. I focus on replacing manual, spreadsheet-heavy workflows with clear processes, automation, and lightweight internal tools. Launches run smoothly, teams move faster, and decisions don’t live in one person’s head.

Experience

  • Amazon

    Senior Technical Product Manager, Amazon Trade-In

    Led a 20-engineer platform team behind Amazon’s global Trade-In and Pre-Owned Devices programs, owning the roadmap from concept to launch. Expanded the program to Europe, introduced a new traffic driver that lifted device upgrades by 40%+, and shipped multiple customer-facing and internal features.

  • Amazon

    Product Manager II, Amazon Devices Pre-Owned Business

    Led Pre-Owned Amazon Devices sales outside North America (Europe, India, China, and Japan). Drove the offline-channel launch in China and introduced the program in Japan.

  • Amazon

    Product Manager I & II, Amazon Devices Marketing Channels

    - Co-owned digital marketing strategy, implementation and leadership reporting to maximize online traffic to Amazon Devices' product detail pages in EMEA. - Developed and implemented the strategy to optimize discoverability for Amazon Devices in Search channels (SEO, SEM, and Amazon.com search) in EMEA. - Led the go-to-market for 20+ new products in these channels across the Echo, Fire TV, Fire Tablets, Kindle, Ring and Blink brands.

  • Amazon

    Marketing Manager I, Fire TV Global Launch Marketing Lead

    - Led the online marketing strategy and implementation for the Fire TV global launch. This initial product (Fire TV Stick) became available for shipping in over 100 countries in November 2017, and was covered in 250+ press articles. - Led the online marketing efforts for Amazon Devices (Echo, Fire TV, Fire Tablets, Kindle E-readers) for the Prime Day 2018 event in EMEA. - Launched the on-device user interface and online experiences that increased monthly active users and on-device content usage.

  • Amazon

    Program Management Intern, Amazon Retail

    - Analyzed and decided on 108 brand protection requests across EMEA, balancing contractual obligations, product safety, revenue and customer experience. - Drove listing defect rates from 9.0% to 0.9% through policy redesign and stricter enforcement. - Implemented various process improvements, including the automation of business metrics generation (from 90 to 5 minutes per request).

  • Alpac Capital

    Startup Analyst

    Led a team that developed a systematic process for screening potential startups to invest in. Screened and shortlisted Portuguese and Hungarian startups to a small set of investment opportunities with a perfect fit with their investment thesis.

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