Growth Expert, Influencer Marketing, LATAM expansion and soft landing
Hey there! I'm Ludmilla Veloso, but, please, call em Ludie! Your go-to for making big things happen in the mobile world. I've had my hand in skyrocketing the AirBrush app’s popularity in places like the US, the UK, Europe and LATAM and let me tell you, it’s been quite the ride! My journey’s taken me all over the map, from brainstorming that initial lightbulb moment to leading the charge in markets across the globe. What's my secret sauce? A mix of tech smarts and strategic know-how, with a special knack for making marketing and finance BFFs. Top of my list? Here it is: - Mastering the LATAM market entry with insider tips and tricks - Mixing marketing genius with financial savvy for campaigns that work hard and play hard - Crafting influencer marketing strategies that get people talking – and buying - Driving mobile growth and making sure your user base does nothing but boom - Penetrating international markets with a strategy that’s as localized as it gets Ready to dive into LATAM, make your finances and marketing click, or get the world buzzing with influencer chat? Let’s chat and make some waves together in this mobile madness!
I've built international teams located in diverse areas of the globe, using my own methodology of "1 win a week", that enables the teams to have accountability for their work as well as being part of the complete strategy.
As someone that has worked for multiple products around all the regions of the world, I can safety guide anyone in expanding to LATAM, Europe and US. I particularly like the challenges of expanding to LATAM and Brazil
innovative approach focused on creatively driving user acquisition, engagement, and retention through data-driven experiments and iterative marketing tactics. It's all about leveraging insights and agile methodologies to fuel sustainable, scalable business growth.
As a marketer, GA is part of my day-to-day life, both from the proprietary websites to client's websites. The understanding of this tool is necessary for any strategy.
I'm a t-shaped Marketer, who loves big data but also understands that you win by focusing on small data, those little details that build big brands. I love to grow products and help them go from 0-1 and then go Global! Let's connect via G-chain and let's grow together!
More than just a dating app, Jaumo is a community. What makes Jaumo unique? + Shared passions, not profiles: A place to discover like-minded individuals who share your world view, whether hiking mountains, exploring music, or simply enjoying book discussions. + Beyond the swipe: A place to find meaningful conversations based on shared interests. + Global reach and boots on the ground: A place you are understood in your own language and culture. We never translate, we always localize. We respect accept, respect and communicate in 20 languages, in over 120 countries. + Remote & innovative: A place that really is about work-life balance. Jaumo is a remote-first company, respecting individuals personal time and passions.
- Managed multi-million budget, responsible for all planning and budgeting for campaigns (UA, Influencers and Content) - Overseed day-to-day operations to support growth - Responsible for western growth strategy, main countries: US, UK, Canada, Australia, Germany, France, Russia, Turkey, Brazil, LATAM (Mexico, Argentina and Colombia mainly) - Responsible for hiring and managing team, projects and goals - Over delivered financial goal in 140% for 2019, 105% in 2020 and 112% in 2021, 105% in 2022, and predicted 2023 was close to goal already
Leading all global growth efforts for AirBrush app in Android and iOS. Specially in: Brazil, LATAM, Russia, US and Canada, Australia, UK, Germany, Turkey and India.
Managing operations in Brazil. Meitu is the #1 Photo/Video app company in Asia. With over 1.1 billion downloads and 500 million unique users.
Joined pre-IPO and part of the team that led to the 2nd most successful IPO in HK, after Alibaba's. Meitu is the #1 Photo/Video app company in Asia. With over 1.1 billion downloads, 500 million unique users. Managing the Marketing side and User Acquisition for Meitu's apps in LATAM, mainly Brazil and Mexico.
- Evangelist for Naranya Market, a LATAM App Market connected with 600M mobile users, in 17 countries. - App curation and selection
The first ASO (App Store Optimization/SEO for apps) tool in Brazil. We were part of all the major events in Brazil. We were selected for Beta in Web Summit 2015. And we were the first tool that had proper localization for Portuguese. - Contact and dealings with big mobile players around the world in order to develop the best user acquisition strategy. - Negotiations with VAS companies and carriers in Brazil, LATAM and various regions of the world.
Community Manager SP
- Selection of startups and ideas. - National and international contacts management. Content organization.
- ASO and SEM (SEO and PPC) consulting. - Integrated online marketing strategy planning.
Digital Solutions
- Partner and SEO Wiz. - Auditing and SEO strategies.
General and Business English Teacher.
SEO and Web Analytics. I also wrote the notes on the fan page.
Translation and private English classes.
General English (Elementary and Intermediate)
Intrepreter for Snoball, a Norwegian company that was filming in Recife for the campaign 'Operations Day Work' (www.od.no).
Sales and Customer Service. Stocking, promotion and sales in general.
Internship in the area of International Relations and Project Management.
