Lior Vexler

Email marketing is an expertise which I've learned in the last 2 years out of a real pain. To get successful email marketing execution is quite complex when considering all the moving parts from the creatives to the technical.

My passion is to find new, unique and creative ways to grow. This requires to deeply understand what drives people to take action and never stop exploring new opportunities for growth in any part of the customer journey. When it's done right it can be highly rewarding.

PPC is one of my passions. My approach is figure out the media buy channel algorithm by using scientific and creative strategy while using the most advanced tools (some which I've developed myself ) for creatives, budget and biding .

I've 10+ years experience in product. As a product director in ironSource I've developed a sophisticated tools for media buying which generated 8 digits yearly. My biggest takeaways are that good product manager should always go with business first approach and understand the real need for any feature.

I've been using Google Analytics extensively, I know my way around from creating reports, UTM's and using it for attribution. I also created a GA API integration for my marketing startup which provide me 360° view of the cost and the revenue.

I'm an heavy user of Trello for my business and also for personal needs. I've created Kanban flows for developers, a light CRM boards and a general project management for our team.

I'm using Zappier to automate redundant tasks and also getting notification in our sales funnels to my most used communication channels. I've done mostly integration without code (if code is needed I usually build it myself) but recently been developing our entire flow using Zappier including code.